REESE JOHNSON
East Lansing,MI
Summary
Driven Michigan State University student with experience in marketing, communications, sales, and customer service. Proven ability to create engaging content, build strong relationships, and deliver measurable results in fast-paced environments. Brings a strong work ethic, leadership mindset, creativity, and a genuine passion for connecting with people and organizations.
Overview
2
2
years of professional experience
Work History
Sales Associate
Dry Goods USA
08.2024 - 11.2025
- Delivered personalized customer service by assisting shoppers with merchandise selection and purchasing decisions.
- Supported opening and closing procedures and maintained organized sales-floor and fitting-room environments.
- Collaborated with team members to maintain store presentation and provide a positive customer experience.
- 2 time District CSIP Leader (state of Michigan) and 6 time in store sales leader.
Sales Associate
Born In Detroit
10.2024 - 01.2025
- Maintained clean, organized sales floor at Born in Detroit pop-up location while processing transactions through Square and POS systems
- Tracked stock and inventory for sold merchandise.
- Built strong understanding of Detroit history and its role in everyday merchandising through guidance from respected Detroit businessman Anthony Tomey.
Social Media Marketing Manager
D1 Training
07.2025 - Current
- Lead social media strategy and content creation across Instagram and Facebook, driving a 180% year-over-year increase in engagement.
- Grew the facility's social media audience by 500+ followers in three months through targeted content, community engagement, and platform optimization.
- Develop and execute content campaigns showcasing athlete development, training culture, facility programs, and community impact.
- Capture, edit, and publish photo and video content, including athlete spotlights, training reels, promotional campaigns, and event coverage.
- Collaborate with coaches, athletes, and staff to create authentic content that strengthens brand awareness and community engagement.
- Manage the social media content calendar and analyze performance metrics to improve reach, engagement, and audience growth.
Barista
BEYOND Juicery + Eatery
04.2026 - Current
- Prepare smoothies, juices, bowls, coffee, and specialty menu items in a fast-paced environment while maintaining quality and brand standards.
- Provide welcoming customer service by assisting guests with menu selections, dietary needs, and customized orders.
- Operate the POS system, accurately process transactions, and efficiently manage high-volume periods.
- Collaborate with team members to support smooth daily operations, including opening, closing, stocking, preparation, cleaning, and sanitation.
Education
Bachelor of Science - Business Management, Marketing Minor
Michigan State University
East Lansing, MI12.2029
Timeline
Barista
BEYOND Juicery + Eatery
04.2026 - Current
Social Media Marketing Manager
D1 Training
07.2025 - Current
Sales Associate
Born In Detroit
10.2024 - 01.2025
Sales Associate
Dry Goods USA
08.2024 - 11.2025
Bachelor of Science - Business Management, Marketing Minor
Michigan State University