Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
References
References
References
Timeline
Generic

Theresa Moseley

Essex Junction,VT

Summary

Dynamic Project Manager and Marketing Strategist with a decade-long tenure at Cox Automotive Inc., adept at orchestrating digital campaigns and elevating brand presence. Leveraged analytics to enhance campaign performance, excelling in client relationship building and cross-functional team leadership. Proven expertise in campaign development and strategic planning ensures client objectives are surpassed. Results-driven media professional with experience executing successful campaigns and strategies, with a focus on digital content. Skilled in creating and editng multimedia content, with a strong understanding of the latest web technologies, marketing trends, and analytics. Dedicated to producing engaging, high-quality content that meets business objectives. Hardworking, highly motivated professional eager to lend combined knowledge and skills to enhance business performance. Operates well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to different processes and drive company objectives. Resourceful and resultsdriven with a passion for growth and efficiency to meet company needs and increase service value. Ambitious professional with successful history maximizing revenue, productivity, and customer satisfaction. Skilled at sales with training in conflict resolution. Dedicated to delivering superb client services.

Overview

21
21
years of professional experience

Work History

Advertising Director

VermontBiz
08.2024 - Current
  • Manage and maintain working relationships with assigned portfolio of 350+ businesses
  • Lead an effort to grow digital advertising opportunities
  • Oversees the coordination and successful execution of clients' media relations plans
  • Set, develop, implement, and evaluate integrated campaigns
  • Manage project strategy, execution, financials, and client budgets
  • Drive Revenue: Own and exceed annual revenue targets while expanding our client base and strengthening existing partnerships
  • Work with our reporting teams and tech to develop and update performance reports to provide actionable insights and analysis

Senior Campaign Coordinator

Cox Automotive Inc.
10.2014 - 01.2024
  • Manage and maintain working relationships with assigned portfolio of 35 dealerships
  • Coordinate and lead monthly performance review calls with each client and their assigned internal Dealer.com team to discuss onsite analytics, reporting and creative strategies
  • Collaborate across multiple facets of our internal teams of DAs, SEO, SEM, and Creative Designers to provide the most comprehensive digital experience for our clients and their end users
  • Create Spec Docs to guide the creative team according to customer's preferences/requests and campaign strategies
  • Ensure OEM Compliance standards are adhered to and followed
  • Team Lead for Subaru OEM for 4 years, creating Landing pages with new model descriptions and research pages, Creating overall Incentive creative to be distributed across the Subaru dealerships nationwide
  • Executed promotional tactics such as discounts or giveaways that drove sales or engagement
  • Analyzed data from various sources such as website analytics, A and B testing results and surveys to improve campaign performance
  • Managed relationships with external partners such as agencies, freelancers and contractors
  • Created project timelines to ensure deadlines were met and managed multiple projects simultaneously
  • Coordinated activities of departments, such as sales, graphic arts, SEO and Social
  • Published, scheduled, and updated content on public-facing websites using content management tools
  • Wrote HTML, CSS, and Javascript code when necessary to enhance design or layout of content
  • Assisted in formatting content for SEO optimization
  • Acted as our team's first responder for all tickets and requests in our project management tool

Account Manager

Burlington Free Press
05.2009 - 10.2014
  • Schedule media space & run dates for both print and online through (Genesis 3) Advertisements for Retail and Automotive
  • Maintain customer contact throughout creative process to final product approval
  • Coordinate with designers to ensure customer branding through ad copy and design
  • Manage ad design to adhere to automotive co-op guidelines
  • I wear many hats in this company, from Real Estate Dept to Retail to Automotive
  • Created auto ads in Ad Power
  • Collaborated with cross-functional teams such as marketing, sales, operations and finance to meet customer needs

Administrator Assistant

Century 21 Tenace Realty
08.2004 - 05.2007
  • Managed the receptionist area, including greeting visitors and responding to telephone and in-person requests for information
  • Designed electronic file systems and maintained electronic and paper files
  • Processed Buyer and Seller Contracts
  • Support person for about 150 agents in 2 offices
  • Utilized strong organizational skills to prioritize tasks according to urgency while meeting tight deadlines
  • Provided general administrative support such as data entry, word processing, photocopying and faxing
  • Answered incoming calls and responded to customer inquiries in a professional manner
  • Greeted visitors upon arrival at the office premises and provided assistance when needed
  • Maintained office inventory by assisting with supply orders

Education

HIGH SCHOOL DIPLOMA -

Opelousas Senior High School
Opelousas
01.2001

Skills

  • Project Management
  • Marketing
  • Ad Serving
  • Marketing Campaign Plans
  • Digital Content
  • Social Media Management
  • Campaign Strategies
  • Administrative Assistance
  • Communication
  • Analytics Reporting
  • Strategic Planning
  • Copywriting and Editing
  • Email Marketing
  • Content Creation
  • Client Relationship Building
  • Campaign Development
  • Digital advertising
  • Integrated campaigns
  • Media relations
  • Revenue growth
  • SEO optimization
  • Project management
  • Content management
  • Client engagement
  • Advertising campaigns
  • Digital marketing
  • Public relations
  • Attention to detail
  • Graphic design
  • Professionalism
  • Content creation
  • Relationship building
  • Sales negotiations
  • Campaign development
  • Decision-making
  • Advertising expertise
  • Contract negotiation
  • Campaign planning
  • Campaign management
  • Sales leadership
  • Advertising analytics
  • Time management
  • Direct marketing

Accomplishments

  • Won Employee of the Year at the Burlington Free Press

References

  • Rene Cejas, RunBuggy

National Director of Customer Success and Business Development

Cell (813) 690-8277

rene.cejas@RunBuggy.com

References

  • Carmelle Terborgh - ESRI

Lead Account manager, Nonprofit and Global Organizations

Cell (703) 362-3173

Cterborgh@esri.com

References

Heather Chevalley - Fluency

Vice president of Growth

References

References available upon request.

Timeline

Advertising Director

VermontBiz
08.2024 - Current

Senior Campaign Coordinator

Cox Automotive Inc.
10.2014 - 01.2024

Account Manager

Burlington Free Press
05.2009 - 10.2014

Administrator Assistant

Century 21 Tenace Realty
08.2004 - 05.2007

HIGH SCHOOL DIPLOMA -

Opelousas Senior High School

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