Regan Green
Mira Loma,CA
Summary
Experienced project managing and marketing professional with a decade of expertise in generating customer enthusiasm for products and services, driving organic traffic, increasing revenues, and executing high-performing marketing campaigns through collaboration. Recognized for building brand awareness, penetrating new markets, promoting offerings, creating buzz, and fostering customer loyalty. Focused project manager skilled in planning, directing, and maintaining seamless operations across multiple departments. Demonstrates proficiency in overseeing manufacturing employees and ensuring efficient production aligned with quality standards. Applies a creative and analytical approach to continuously improve processes. Excels at identifying and resolving issues while empowering teams through mentoring and training to achieve exceptional performance.
Overview
9
9
years of professional experience
Work History
Project Management Lead
Anywhere Real Estate – The Studio
01.2021 - Current
- Overseeing the project workflow to ensure materials are produced with accuracy and on time
- Working collaboratively with project coordinators who support day-to-day project workflow
- Reviewing new project requests for complete information and strategic alignment
- Assigning new project requests to project coordinators
- Acting as the escalation contact for all top tier (VIP) clients and employees working within Design Concierge platform
- Providing exemplary customer service support to clients when issues are escalated
- Building reports in the project management system to track efficiencies
- Communicating updates to senior leadership and field marketing staff
- Enhancing program to find efficiencies for the team and sales associates alike
- Maintaining healthy relationships with internal creative teams, product teams and outside vendors
- Having a complete and thorough knowledge of all job history and changes on a project, and being able to communicate job status and history effectively to all team members
Marketing Coordinator Team Lead
Coldwell Banker Real Estate
01.2018 - 01.2021
- Create engaging materials to build a reputation as the leader in the industry with a team of five coordinators
- Make recommendations for improvements to drive increased performance and measure and report on campaigns' success, including pipeline generation, brand awareness, marketing, and sales leadership
- Define measurable goals for vertical campaigns and create marketing plans to achieve targets
- Built a repeatable playbook for all future vertical marketing campaigns
- $100,000 annual revenue reached by launching a nationwide program utilized by50,000 sales associates used to market businesses and properties
- 788,651 impressions per post found by measuring marketing metrics to assess results; organic and paid social, landing page creation, and drip nurtures
- Bested industry average engagement rate of1.16% by135% with2.5M engagements by launching a robust vertical marketing campaign, closely tracking the results, and optimizing when necessary;91.5M total views
- 79,000 to1 return on ad spend found by identifying paid opportunities with industry publications to expand the reach of campaigns
- 4.93 NPS score achieved by partnering with the content and creative teams to develop content that resonates with buyers
Account Executive
Yelp Inc.
01.2017 - 01.2018
- Led efforts around customer acquisition, customer onboarding, customer development, customer loyalty, and customer win-back initiatives across diverse industries
- Own and manage a pipeline of clients organized through Salesforce
- Educated, strategized, and successfully sold advertising programs through high-volume client interactions
- $100,000 in new annual B2B revenue earned within the first three months by clearly and accurately communicating products, policies, and pricing to prospects and customers, leaving a positive impression
- 4% lift in customer satisfaction scores found by developing engagements with enterprise-level clients to drive strategic initiatives and create a world-class client experience
Public Relations Specialist
ABC Public Relations
01.2016 - 01.2017
- Built trust, brand reputation, and positive business results by developing and executing strategic communication plans focused on promoting the business to the media
- Wrote and edited a variety of communications, including press releases, pitches, bylines, and talking points
Education
Certification - Project Management
University of California Irvine
Irvine, CAMaster of Business Administration - Marketing
University of Phoenix
Ontario, CABachelor of Science - Business
University of Phoenix
Ontario, CASkills
- Campaign Planning
- Writing
- Analytics
- Go-To-Market Strategies
- Copywriting
- Messaging & Value Propositions
- Marketing Automation
- Key Marketing Metrics
- SEO/SEM
- Social Media Strategies
- SaaS
- Agile Projects
- Team motivation
- Strategic thinking
- Project tracking
- Earned value management
- Scope management
- Waterfall methodology
- Project planning
- Cost estimation
- Influencing skills
- Documentation management
- Scheduling expertise
- Teamwork and collaboration
- Customer service
- Problem-solving
Timeline
Project Management Lead
Anywhere Real Estate – The Studio
01.2021 - Current
Marketing Coordinator Team Lead
Coldwell Banker Real Estate
01.2018 - 01.2021
Account Executive
Yelp Inc.
01.2017 - 01.2018
Public Relations Specialist
ABC Public Relations
01.2016 - 01.2017
Master of Business Administration - Marketing
University of Phoenix
Bachelor of Science - Business
University of Phoenix
Certification - Project Management
University of California Irvine
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