Reggie Santiago
Experienced Record Label Operations Professional
Los Angeles,CA
Summary
Dedicated and forward-thinking Record Label Operations professional with 15+ years of exceptional management performance in the technical and entertainment arena encompassing all aspects of production, post-production, digital assets, metadata and operations management, editing, quality control and digital archive management.
Overview
17
17
years of professional experience
2
2
Languages
Work History
Senior Manager, Asset & Archive Management
Universal Music Group
Los Angeles, CA
04.2017 - 02.2022
- Manage digital assets, production, workflow and distribution, analyzing each stage of product life cycle and recommending improvements to streamline processes.
- Oversee verification and asset health checks to ensure completeness of project and integrity of elements.
- Collect, collate, consolidate and report assets for company preservation and monetization efforts
- Supervise preservation of assets and create system agnostic files for archive and monetization efforts
- Manage team focused on scheduling, tracking, and verification of distribution and preservation media asset types
- Work with label A&R, creative teams and third-party clients/vendors on asset acquisitions and QC
- Maintain close working relationship with label personnel
- Process and catalog asset metadata while adhering to system specifications, and title multiple versions into content tracking systems
- Contribute to verification, preservation and archival requirements to support access and longevity efforts for owned content
- Confirm, implement and manage processes and systems required to ingest digital media asset repositories
- Review and curate asset metadata in alignment with current asset taxonomy and standards
- Increased asset verification effort by 30% to support company monetization initiatives.
- Increased asset retrieval by 20% to support archival initiative.
Content Manager, Digital Operations
Universal Music Group
Los Angeles, CA
03.2012 - 04.2017
- Work with cross-functional teams to coordinate metadata, audio, video, and graphics through digital supply chain
- Organize and package assets for delivery to business partners
- Diligently update, maintain, and optimize media delivery workflow, working with various outlets to verify specifications and ensure successful delivery of files
- Participate in defining business requirements for internal systems development, enhancements, streamlining and user acceptance testing
- Manage and maintain prompt, thorough, and professional communication with team members, label personnel, and business partners throughout all phases of project to ensure all milestones are established and met
- Provide quality control of over 50 audio, video and graphic assets per day in adherence of delivery requirements and specifications
- Produce over 30 audio deliverables daily for internal and external use.
Production Coordinator, Mobile
Universal Music Group
Los Angeles, CA
07.2007 - 03.2012
- Provide day-to-day management of mobile personalization products for label groups
- Edit raw source audio, video, and graphic files into mobile personalization products
- Create and present rough cuts for review with label groups and revise accordingly
- Adhere to strict carrier-driven guidelines for product creation, such as file type, edit length, language restrictions, naming convention, and aesthetic considerations
- Deliver edited music to various outlets in an efficient, accurate and timely manner, verifying successful delivery of correct files to designated outlets
- Work on multiple audio assignments concurrently and provide weekly status reports
- Manage mobile app submissions to iOS and Android platforms
- Effectively support projects and teams, demonstrate creativity, effective oral and written communication, listening and decision making skills
Production Coordinator
Infospace
Los Angeles, CA
04.2005 - 04.2007
- Provide creative editing of raw audio, video and graphic elements for various mobile personalization products
- Work closely with production managers to ensure label production milestones are met and mobile product deliverables to business partners are fulfilled on time
- Participate in user acceptance testing for internal content management system
- Maintain and update catalog library of completed mobile content
Education
Bachelor of Arts - Audio Engineering
Columbia College Chicago
Chicago, ILSkills
Asset Management
Timeline
Senior Manager, Asset & Archive Management
Universal Music Group
04.2017 - 02.2022
Content Manager, Digital Operations
Universal Music Group
03.2012 - 04.2017
Production Coordinator, Mobile
Universal Music Group
07.2007 - 03.2012
Production Coordinator
Infospace
04.2005 - 04.2007
Bachelor of Arts - Audio Engineering
Columbia College Chicago
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