Regina Busenbark
Glenside,PA
Overview
36
36
years of professional experience
Work History
District Sales Manager
BDPI (Formerly Bard Peripheral Vascular)
05.2004 - Current
- Presidents Club Award and Trip Winner, 2007, 2008, 2016, 2021
- District Manager of the Year, 2008, 2016, 2021
- Mentored 6 Territory Managers to Regional Manager
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Hired and motivated high-performing sales team achieving growth year over year.
- Led multiple Territory Managers to stage
- Strengthened client retention by liaising between builders and customers to mitigate financial discrepancies.
- Serviced large accounts, working to expand business reach and leveraging network connections to penetrate new accounts.
- Set clear objectives and helped team members develop plans to achieve quotas.
- Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
- Led, coached and developed employees to achieve sales goals.
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
Product Manager
Bard Peripheral Vascular – Tempe, Arizona
Tempe, Arizona
01.2003 - 04.2004
- Responsible for US marketing activities for the complete line of BPV grafts for hemodialysis
- Analyze access market for new business and product opportunities and provide strategic direction
- Provide marketing leadership to AV Access Team for development of new products and acquisitions
- Work closely with physician consultants on clinical issues related to access
- Support domestic and international sales forces with customer education, product literature, clinical updates, and marketing campaigns.
- Collected and analyzed market research data for use in forecasting.
- Delivered marketing strategy updates to upper-level management.
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Managed cross-functional teams across departments, including engineering, marketing, and sales.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Supervised creation of marketing materials and collateral.
Western Regional Manager
Transonic Systems, Inc. - Ithaca, New York
Ithaca, New York
06.2000 - 12.2002
- Built a new sales team for Western half of United States
- Launched new line of capital equipment with disposable components to the operating room and hemodialysis unit
- Managed a combination of direct sales people and Manufacturer’s Representatives across 7 territories and 19 states
- Presented and negotiated contracts and pricing for regional buying groups
- Worked with upper management and home office to develop systems and processes for reports, admin, etc
- Developed programs to market company and new products.
- Developed and implemented regional sales strategies to increase market share in the western region.
- Identified potential new markets within the western region for expansion opportunities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Managed budgeting, forecasting, and financial analysis of the western region's performance.
- Worked with cross-functional teams to achieve goals.
Manager of Professional Education
IMPRA, A Division of CR Bard - Tempe, Arizona
Tempe, Arizona
01.1998 - 01.2000
- Developed and managed training programs for vascular surgeons to learn endovascular techniques
- Marketed courses to surgeons and their staff
- Coordinated and facilitated sales training for US sales staff
- Traveled internationally to teach distributors, managers, and sales staff
- Organized and hosted customer tours of manufacturing facility and corporate office.
- Organized special events such as conferences or training sessions for employees.
- Created training modules and documentation to train staff.
Manager, Sales Training and Administration
IMPRA
10.1997 - 01.1998
- Managed a staff of seven sales support and contract specialists
- Worked with Management Board and Sales Managers to transition to the Bard organization post acquisition
- Facilitated domestic sales training program.
National Sales Trainer
11.1992 - 10.1997
- Designed and facilitated an interactive sales training program for vascular products
- Managed Field Sales Training Program
- Planned and organized sales meetings
- Coordinated National Tradeshows.
Territory Manager
07.1989 - 11.1992
- Sold vascular grafts and dialysis catheters in New Jersey territory
- Built relationships with key vascular surgeons and operating room personnel
- Organized local vascular society with University and community based surgeons
- Four time winner of the “Technical Representative of the Month Award”.
Sales Consultant
Ranson Medical - Philadelphia, Pennsylvania
Philadelphia, Pennsylvania
02.1989 - 07.1989
- Responsible for sale and distribution of vascular products in Northern New Jersey territory
- Built a $40,000 base of business in six months.
Commercial Loan Secretary
Continental Bank - Norristown, Pennsylvania
Norristown, Pennsylvania
01.1988 - 07.1989
- Assistant to Regional Vice President of Commercial Lending
- Processed loans, provided customer service, and performed basic administrative functions.
Education
Bachelor of Arts - Criminal Justice
Temple University
01.1988
Skills
- Customer Relationship Management
- Revenue Growth
- Sales Analysis
- Sales Team Leadership
- Forecasting and Reporting
- Negotiation and Persuasion
- Consultative and Relationship Selling
- Presentations and Public Speaking
Professional Development
- American Society of Training & Development, Board Member, 1995, 1998
- Integrity Systems, Certified Facilitator, 1993
- Dale Carnegie, Completed Effective Selling Skills Course, 1991
- Assistant Fund Raiser, State Supreme Court Election Campaign, 1988
Timeline
District Sales Manager
BDPI (Formerly Bard Peripheral Vascular)
05.2004 - Current
Product Manager
Bard Peripheral Vascular – Tempe, Arizona
01.2003 - 04.2004
Western Regional Manager
Transonic Systems, Inc. - Ithaca, New York
06.2000 - 12.2002
Manager of Professional Education
IMPRA, A Division of CR Bard - Tempe, Arizona
01.1998 - 01.2000
Manager, Sales Training and Administration
IMPRA
10.1997 - 01.1998
National Sales Trainer
11.1992 - 10.1997
Territory Manager
07.1989 - 11.1992
Sales Consultant
Ranson Medical - Philadelphia, Pennsylvania
02.1989 - 07.1989
Commercial Loan Secretary
Continental Bank - Norristown, Pennsylvania
01.1988 - 07.1989
Bachelor of Arts - Criminal Justice
Temple University
Similar Profiles
ASHLEY VALDESASHLEY VALDES
Territory Manager at Becton Dickinson (BARD Peripheral Vascular)Territory Manager at Becton Dickinson (BARD Peripheral Vascular)
NIKKI FINKBEINERNIKKI FINKBEINER
Clinical Specialist at Bard Peripheral VascularClinical Specialist at Bard Peripheral Vascular
Angel LaqueAngel Laque
Medical Assistant at Peripheral Vascular AssociatesMedical Assistant at Peripheral Vascular Associates
Joseph HillerJoseph Hiller
Operations Supervisor at SPS Technologies PCCOperations Supervisor at SPS Technologies PCC
Mark UpshurMark Upshur
Forman at Bi-State ConstructionForman at Bi-State Construction