Regina Busenbark
Glenside,PA
Overview
36
36
years of professional experience
Work History
District Sales Manager
BDPI (Formerly Bard Peripheral Vascular)
05.2004 - Current
- Presidents Club Award and Trip Winner, 2007, 2008, 2016, 2021
- District Manager of the Year, 2008, 2016, 2021
- Mentored 6 Territory Managers to Regional Manager
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Hired and motivated high-performing sales team achieving growth year over year.
- Led multiple Territory Managers to stage
- Strengthened client retention by liaising between builders and customers to mitigate financial discrepancies.
- Serviced large accounts, working to expand business reach and leveraging network connections to penetrate new accounts.
- Set clear objectives and helped team members develop plans to achieve quotas.
- Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
- Led, coached and developed employees to achieve sales goals.
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
Product Manager
Bard Peripheral Vascular – Tempe, Arizona
Tempe, Arizona
01.2003 - 04.2004
- Responsible for US marketing activities for the complete line of BPV grafts for hemodialysis
- Analyze access market for new business and product opportunities and provide strategic direction
- Provide marketing leadership to AV Access Team for development of new products and acquisitions
- Work closely with physician consultants on clinical issues related to access
- Support domestic and international sales forces with customer education, product literature, clinical updates, and marketing campaigns.
- Collected and analyzed market research data for use in forecasting.
- Delivered marketing strategy updates to upper-level management.
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Managed cross-functional teams across departments, including engineering, marketing, and sales.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Supervised creation of marketing materials and collateral.
Western Regional Manager
Transonic Systems, Inc. - Ithaca, New York
Ithaca, New York
06.2000 - 12.2002
- Built a new sales team for Western half of United States
- Launched new line of capital equipment with disposable components to the operating room and hemodialysis unit
- Managed a combination of direct sales people and Manufacturer’s Representatives across 7 territories and 19 states
- Presented and negotiated contracts and pricing for regional buying groups
- Worked with upper management and home office to develop systems and processes for reports, admin, etc
- Developed programs to market company and new products.
- Developed and implemented regional sales strategies to increase market share in the western region.
- Identified potential new markets within the western region for expansion opportunities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Managed budgeting, forecasting, and financial analysis of the western region's performance.
- Worked with cross-functional teams to achieve goals.
Manager of Professional Education
IMPRA, A Division of CR Bard - Tempe, Arizona
Tempe, Arizona
01.1998 - 01.2000
- Developed and managed training programs for vascular surgeons to learn endovascular techniques
- Marketed courses to surgeons and their staff
- Coordinated and facilitated sales training for US sales staff
- Traveled internationally to teach distributors, managers, and sales staff
- Organized and hosted customer tours of manufacturing facility and corporate office.
- Organized special events such as conferences or training sessions for employees.
- Created training modules and documentation to train staff.
Manager, Sales Training and Administration
IMPRA
10.1997 - 01.1998
- Managed a staff of seven sales support and contract specialists
- Worked with Management Board and Sales Managers to transition to the Bard organization post acquisition
- Facilitated domestic sales training program.
National Sales Trainer
11.1992 - 10.1997
- Designed and facilitated an interactive sales training program for vascular products
- Managed Field Sales Training Program
- Planned and organized sales meetings
- Coordinated National Tradeshows.
Territory Manager
07.1989 - 11.1992
- Sold vascular grafts and dialysis catheters in New Jersey territory
- Built relationships with key vascular surgeons and operating room personnel
- Organized local vascular society with University and community based surgeons
- Four time winner of the “Technical Representative of the Month Award”.
Sales Consultant
Ranson Medical - Philadelphia, Pennsylvania
Philadelphia, Pennsylvania
02.1989 - 07.1989
- Responsible for sale and distribution of vascular products in Northern New Jersey territory
- Built a $40,000 base of business in six months.
Commercial Loan Secretary
Continental Bank - Norristown, Pennsylvania
Norristown, Pennsylvania
01.1988 - 07.1989
- Assistant to Regional Vice President of Commercial Lending
- Processed loans, provided customer service, and performed basic administrative functions.
Education
Bachelor of Arts - Criminal Justice
Temple University
01.1988
Skills
- Customer Relationship Management
- Revenue Growth
- Sales Analysis
- Sales Team Leadership
- Forecasting and Reporting
- Negotiation and Persuasion
- Consultative and Relationship Selling
- Presentations and Public Speaking
Professional Development
- American Society of Training & Development, Board Member, 1995, 1998
- Integrity Systems, Certified Facilitator, 1993
- Dale Carnegie, Completed Effective Selling Skills Course, 1991
- Assistant Fund Raiser, State Supreme Court Election Campaign, 1988
Timeline
District Sales Manager
BDPI (Formerly Bard Peripheral Vascular)
05.2004 - Current
Product Manager
Bard Peripheral Vascular – Tempe, Arizona
01.2003 - 04.2004
Western Regional Manager
Transonic Systems, Inc. - Ithaca, New York
06.2000 - 12.2002
Manager of Professional Education
IMPRA, A Division of CR Bard - Tempe, Arizona
01.1998 - 01.2000
Manager, Sales Training and Administration
IMPRA
10.1997 - 01.1998
National Sales Trainer
11.1992 - 10.1997
Territory Manager
07.1989 - 11.1992
Sales Consultant
Ranson Medical - Philadelphia, Pennsylvania
02.1989 - 07.1989
Commercial Loan Secretary
Continental Bank - Norristown, Pennsylvania
01.1988 - 07.1989
Bachelor of Arts - Criminal Justice
Temple University
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