Regina Sanchez
SACRAMENTO,CA
Summary
I am a loyal employee with over 40 years of planning events. I do not change employment often. I have grown over the years in meeting planning and graphic art production. Go to wma.org, click on News tab and go to the Reporter for a sample of my work. You will also find more of my work on wma.org/Conv2024 or years prior.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Director of Communications and Events
Western Mfd Housing Communities Association
12.1998 - Current
- Director Communications and Events
Educational and Management Accreditation Seminars and Special Seminars - Negotiate with hotels for space, food and beverage requirements and act as on site facilitator for seminars and conventions,
- Contract with appropriate hotel properties. Determine with Executive Director the needs of each meeting. Handle all details of meals, rooms, etc., as needed with committees. Meetings include (12 committees) set up from one to three meetings for each committee per year. Determine each meeting's size and room configuration. Contract for all needs, including meals and determine staff advisor of all details for meeting needs. Review all billings and rectify errors with hotel/catering.
- Oversee WMA publications including but not limited to the WMA Reporter, and WMA Service and Industry Directory, including layout and design. Assist with content and format of all publications, including size, design, and quality of paper and production methods, Develop budgets for publications that meet the association's financial goals. Solicit bids from printers and work with them to provide the best value for printing projects. Identify and promote revenue sources for publications. Recommend appropriate computer applications and purchases for the department. Work closely with print house on meeting postal regulations, filing appropriate forms and controlling postal costs.
- Professional Development and Other duties. Work to maintain professional knowledge and development with outside activities. Actively participate in professional organizations such as the Meeting Professionals International (MPI) and CalSAE. Attend seminars, as appropriate, in such subjects as media relations, public relations, association publications and corporate identity. Other duties as assigned. Develop advert designs and layouts for members. Develop editorial calendar. Oversee the production of magazine including design, graphics and placement of text and images. Provide information and input to advertisers on production and other technical questions. Follow up with advertisers when they fall behind on payments prior to sending to collections. Contact all S&I members by US mail or email on service descriptions prior to the S&I Directory production. Develop S&I Directory cover design and layout.
- Advertising: Sell advert space for both Reporter and S&I Directory. Maintain a Style Guide for consistent branding. Management of Association's web promotion of events for or by developing web content. Compile and distribute reports on web analytics on events I am responsible for to the ED and Convention Planning Committee. Coordinate or independently complete special projects according to instruction. Create all phases of development and distribution of events I am responsible for on database and website.
Education
No Degree - Meeting Planning And Graphic Arts
Skills
- Professional Meeting Planner
- Graphic Artist
Certification
Meeting planning and graphic arts.
Languages
English
Native or Bilingual
Timeline
Director of Communications and Events - Western Mfd Housing Communities Association
12.1998 - Current
Sacramento State - No Degree, Meeting Planning And Graphic Arts
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