Summary
Overview
Work History
Education
Skills
Timeline
Generic

Regina Tong

Findlay,OH

Summary

A versatile writer, editor, and communicator with over a decade of experience, Regina Tong excels at crafting compelling narratives and developing strategic content programs that drive engagement. Her background in customer success management has given her an opportunity to flex her people skills, allowing authentic bonds to form through a proactive, pragmatic approach to problem solving. At the heart of Regina's impact is her ability to effectively communicate verbally and digitally, to deliver poignant messaging, lasting client relationships, and a human-centric style of work.

Overview

9
9
years of professional experience

Work History

Customer Engagement Manager and Account Manager

Sunflower Lab LLC
07.2023 - Current
  • Increased new business by 12% annually by implementing a more effective lead qualification system, understanding clients' business problems, and presenting winning proposals
  • Manage client journey from introduction to account management, ensuring project success through frequent communication and proactive problem solving, resulting in the retention and growth of accounts
  • Partnered with marketing department on ABM and outbound strategies to identify, target, and close ideal customer profiles with higher LTV

Lead Content Developer and Social Media Manager

Apexon
03.2022 - 07.2023
  • Led corporate communications for Goldman Sachs-backed company, developing and executing internal/external strategies, including a mission statement, go-to-market strategies for service lines, and messaging for a $235M merger
  • Drove executive branding efforts, establishing company leaders as thought leaders through the development of professional profiles and compelling thought leadership
  • Managed full-cycle content strategy and execution (ideation to syndication), including social media and ghostwriting internal communications for a 5,000-employee company

Marketing Manager and Growth Strategist

Sunflower Lab LLC
04.2020 - 03.2022
  • Coordinated new website rebuild with fresh copy, branded video, and an overhaul of the UX
  • Oversaw SEO program, organic marketing, and paid campaigns with an intense focus on growth
  • Achieved a 15% conversion rate for an SQL pipeline that grew by 20 qualified leads per month

Digital Editor and (614) Magazine Senior Contributor

614 Media Group
01.2016 - 01.2020
  • Curated a unique mix of trending news, listicle, and leisure content for 15,000+ daily readers
  • Produced daily newsletters that were sent to over 90,000 recipients
  • Conceptualized, pitched, and authored 2-4 articles for monthly print magazine

Education

Bachelor's Degree - Journalism, General Business

The Ohio State University
01.2017

Skills

  • Executive communication strategy
  • Communication measurement and optimization
  • Content development and management
  • Compelling copywriting and editing
  • Cross-functional collaboration and compliance
  • Customer relationship management
  • Project and account management
  • Social media management

Timeline

Customer Engagement Manager and Account Manager

Sunflower Lab LLC
07.2023 - Current

Lead Content Developer and Social Media Manager

Apexon
03.2022 - 07.2023

Marketing Manager and Growth Strategist

Sunflower Lab LLC
04.2020 - 03.2022

Digital Editor and (614) Magazine Senior Contributor

614 Media Group
01.2016 - 01.2020

Bachelor's Degree - Journalism, General Business

The Ohio State University

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