Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
AssistantManager

Regina Zapponi

Vienna,VA

Summary

Dedicated Senior Manager with 19 years of exceptional management performance in sales and business analysis. Offering strong cross-functional collaboration skills to provide teams with guidance and support to achieve goals and surpass expectations. Well-versed in all aspects of market and sales analytics, as well as sales forecasting, budget development, report development, performance planning, personnel selection and management, analytics training, and project management for business process enhancements. Adept at managing direct reports to accomplish challenging objectives. Proficient user of SAP and Business Objects Analytical tools, SAS, SQL, MS Access, Excel, and various other MS tools.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Senior Manager

Vishay Intertechnology Inc
Shelton, CT
01.2015 - Current
  • Managed large-scale global projects to stream-line reporting for acquired companies into one data reporting warehouse and format
  • Evaluated hiring, firing, and promotions requests for business and reporting analysts.
  • Supervise and direct 2 regional sales analysts and evaluate and approve work of several reporting analysts for $980 Million revenue-generating sales region
  • Design and produce revenue, analytical, and operational cost metrics reports and presentations to executive team (CEO and EVP of Global Sales)
  • Conduct forecasting and budgeting of sales by product and customer for region
  • Support custom reporting and analytical needs to solve marketing and business issues and highlight performance (for SVP of Sales Americas and sales organization)
  • Leading system and reporting analytics training of sales force
  • Lead customer master data efforts for data consistency and alignment of customer hierarchies across systems

Manager

Vishay Intertechnology Inc
Shelton, CT
01.2001 - 01.2015
  • Research market data and sales performance in Americas region.
  • Representing $570 Million revenue-generating sales region.
  • Research and evaluate current economic conditions that may impact Vishay's ability to sell its products in Americas marketplace and find opportunities for growth.
  • Supervise Jr. Sales Analyst responsible for analyzing POS customer sales and marketing data from our channel partners.
  • Synergize reporting and analysis during acquisitions and projects impacting sales data in order to standardize data flow and minimize inaccuracies.
  • Identify and streamline reporting solutions and trouble-shooting system data problems.
  • Provide training to field sales on using web reporting tools.

Marketing Research Executive

Millward Brown International
Atlanta, GA
01.2000 - 01.2001
  • Managed 28 research studies for large corporate clients including UPS, Kodak, Coca-Cola, and BellSouth including developing client relationships, conducting advertising research and developing customized marketing solutions presentations.

Education

Masters of Science - Marketing

Georgia State University

Bachelor of Science - Business Administration

Wake Forest University

Skills

  • Leadership
  • Strategic Planning
  • Cross-functional collaboration
  • Market Analysis
  • Business Analysis
  • Budgeting
  • Forecasting
  • Marketing Research
  • Sales Planning
  • Team Leadership
  • Reporting Oversight
  • Project Management
  • Reporting and Analytics Training
  • SAS
  • SAP
  • SQL
  • Business Objects
  • MS Access
  • Excel

Certification

Business Analytics Executive Certification

University of Pennsylvania, Wharton School of Business

September 2019

CAPM and PMP Coursework

Additional Information

Treasurer and Board Member, Freedom Hill ES PTA, July 2017 – June 2019

Girl Scout Leader, Brownie Troop 50076, September 2017 – Present

Timeline

Senior Manager

Vishay Intertechnology Inc
01.2015 - Current

Manager

Vishay Intertechnology Inc
01.2001 - 01.2015

Marketing Research Executive

Millward Brown International
01.2000 - 01.2001

Masters of Science - Marketing

Georgia State University

Bachelor of Science - Business Administration

Wake Forest University

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