Reginald McDonald
Copywriter
San Francisco,CA
Summary
Copywriter and Content Creator with over six years of experience writing brand messaging and writing copy clear and compelling calls to action. Experienced writing for a range of digital marketing channels—banner ads, social media content, email campaigns, landing pages, commercial blogs, and more. Enjoy working collaboratively both on and off-site to create effective, clear, actionable messages that increase interest and the bottom line.
Overview
7
7
years of professional experience
Work History
Marketing Copywriter
RM Consulting
San Francisco, United States
01.2017 - Current
- Writing highly actionable copy resulting in increased retention and deeper engagement.
- Writing social media outreach posts on both informational and promotional topics.
- Writing advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Editing content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Improving click conversion rates with strategic creation of online advertisements.
- Developing short and long-term media outreach strategies in collaboration with cross-functional teams.
- Improving search result rankings with targeted SEO strategy.
Copywriter
A Deep Dive Podcast
San Francisco, United States
02.2021 - 06.2022
- Created marketing strategy for social media, email campaigns, and landing pages.
- Wrote social media copy for scripted ads.
- Wrote advertising copy for online content, adhering to brand tone and voice.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Improved click conversion rates with strategic creation of online advertisements.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
Coywriter
Otter.ai
San Francisco, United States
05.2020 - 04.2021
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Improved search result rankings with targeted SEO strategy.
- Improved click conversion rates with strategic creation of online advertisements.
Copywriter
MileIQ, A Microsoft Company
San Francisco, United States
12.2017 - 11.2020
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Produced original, creative content for promotional advertisements and marketing materials.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Provided editorial guidance to facilitate delivery of top-quality content.
Copywriter
Campaign Monitor
San Francisco, CA
02.2016 - 12.2017
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Sourced third-party content and contributions to incorporate diverse writing styles.
- Improved search result rankings with targeted SEO strategy.
Education
University of Maryland - College Park
College Park, MDSkills
Marketing communications expertise
Editing proficiency
Brand messaging
Unique content creation
Editing and review
Promotional planning
Marketing and advertising strategies
Written Communication
Timeline
Copywriter
A Deep Dive Podcast
02.2021 - 06.2022
Coywriter
Otter.ai
05.2020 - 04.2021
Copywriter
MileIQ, A Microsoft Company
12.2017 - 11.2020
Marketing Copywriter
RM Consulting
01.2017 - Current
Copywriter
Campaign Monitor
02.2016 - 12.2017
University of Maryland - College Park