Reginald Peterson II
Los Angeles,CA
Summary
Results-oriented creative professional with proven ability to lead teams, manage budgets, and develop strategies that effectively engage target audiences. Demonstrated success in creating innovative advertising and marketing campaigns that enhance brand visibility and drive revenue growth.
Overview
8
8
years of professional experience
Work History
Associate Creative Director
Extra Credit
03.2023 - Current
- Improved client satisfaction with ai creative solutions tailored to meet unique business objectives.
- Elevated brand identity by developing innovative creative concepts and executing design strategies.
- Streamlined internal operations with ai tools generating visually appealing templates for presentations, reports, and storyboards.
- Executed branded events from concept to completion, resulting in increased audience engagement and brand awareness.
- Established strong relationships with clients through effective communication and understanding of their unique needs.
- Advised on content strategy, ensuring alignment with brand voice, tone, style guides, as well as visual consistency.
Adjunct Professor | Intro to Multimedia
North Carolina A&T State University
08.2017 - Current
- Teach Communications & Digital Marketing courses, providing instruction to up to 45 undergraduate students a semester.
- Grade quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
- Enhance student comprehension by employing diverse teaching methods and incorporating multimedia resources.
- Evaluate and revise lesson plans and course content to achieve student-centered learning.
- Optimize assessment processes by designing rubrics that clearly communicated expectations for various assignments.
- Promote hands-on learning experiences through the implementation of AI projects and assignments.
- Introduce students to UX design, wireframing and usability principles
Senior Creative Director, Project Manager
Dick Broadcasting Company
05.2016 - 02.2020
- Orchestrated innovative digital marketing campaigns for local and national brands
- Fostered an environment for creative excellence by encouraging innovative contributions in a trusting space
- Built CRM plans/calendars incorporating client priorities and performance learnings
- Created award-winning concepts that propelled the radio station to the forefront of the industry
- Conducted A/B and multivariate tests
- Defined road-maps and CRM needs for marketing growth across various digital platforms
- Managed, analyzed, reported and optimized campaign performances.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Mentored and trained junior designers to help enhance skills and capabilities.
Education
Master's in Interactive Media -
Elon University
B.S Mass Communications/Electronic Media -
North Carolina A&T State University
Skills
- Strategic Thinking
- Content Strategy
- Marketing Communications
- Campaign Planning
- Print Production
- Storyboard creation
- Team Development
- Social Media Strategy
- Media industry expertise
- Artificial Intelligence Proficiency
- Artificial Intelligence Fundamentals
- Artificial intelligence marketing
- Conversion Optimization
- SEO knowledge
- Web Analytics
- Adobe Analytics
Timeline
Associate Creative Director
Extra Credit
03.2023 - Current
Adjunct Professor | Intro to Multimedia
North Carolina A&T State University
08.2017 - Current
Senior Creative Director, Project Manager
Dick Broadcasting Company
05.2016 - 02.2020
B.S Mass Communications/Electronic Media -
North Carolina A&T State University
Master's in Interactive Media -
Elon University
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