Summary
Overview
Work History
Skills
Timeline
Generic

Reid Fletcher

Lynchburg,Virginia

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

5
5
years of professional experience

Work History

Community Manager

MorphL2
02.2024 - Current
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
  • Enhanced community engagement by developing and implementing strategic outreach programs.
  • Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.

Community Relations Manager

Gate.io
03.2023 - 12.2023
  • Marketed offerings and services to community.
  • Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.
  • Evaluated and recommended organizations, individuals and events through formal brand litmus test focused on identifying strategies.
  • Utilized data analysis tools to track performance metrics and adjust strategies accordingly for continuous improvement.
  • Managed crisis situations efficiently with effective stakeholder communication minimizing negative publicity.
  • Managed social media accounts, effectively promoting community programs and increasing audience reach.

Director of Community

Combat Waffle Studios
09.2022 - 02.2023
  • Organized impactful networking events connecting community members with valuable resources and opportunities.
  • Recruited trained, and supervised staff members, fostering an environment of teamwork and professional growth.
  • Launched new social media channels to expand the organization''s online presence and reach additional audiences.
  • Oversaw volunteer programs effectively matching skills with organizational needs resulting in increased participation rates.
  • Enhanced community engagement by implementing innovative programs and events.
  • Increased member retention by creating targeted strategies addressing individual needs and preferences.

Marketing & Community Manager

Phoenix Community Capital
12.2021 - 09.2022
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Social & Community Manager

ExceedMe
03.2019 - 09.2021
  • Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
  • Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.
  • Managed social media channels effectively for improved brand visibility and increased audience interaction.
  • Facilitated open dialogue among community members by moderating discussions and addressing concerns in a timely manner.
  • Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
  • Conducted regular inspections to identify needed improvements and maintain highest standards.

Skills

  • Community Engagement
  • Marketing Analytics
  • Creative Direction
  • Advertising Management
  • Product marketing
  • Strategic Planning
  • Multicultural Sensitivity
  • Marketing Communications

Timeline

Community Manager

MorphL2
02.2024 - Current

Community Relations Manager

Gate.io
03.2023 - 12.2023

Director of Community

Combat Waffle Studios
09.2022 - 02.2023

Marketing & Community Manager

Phoenix Community Capital
12.2021 - 09.2022

Social & Community Manager

ExceedMe
03.2019 - 09.2021

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Reid Fletcher