Reid Harper
Centreville,Virginia
Summary
Dynamic sales leader with a proven track record at Jordan Vineyard & Winery, driving national account growth and enhancing brand visibility. Expert in P&L management and channel pricing strategies, I excel in building strong relationships and developing high-performing teams, achieving an 11% sales increase through strategic initiatives and innovative marketing solutions.
Overview
20
20
years of professional experience
Work History
Eastern Regional Manager
Trione Vineyards & Winery
09.2016 - 05.2025
- Company Overview: Family-owned producer of wines from their vineyards in Russian River Valley, Alexander Valley and the Sonoma Coast
- Developed National Account program for Del Frisco's
- Corporate Placement of Henry's Red Blend at Capital Grille
- ABC Fine Wine & Spirits (FL 100+ stores) Corporate Promotions and introduction of Zinfandel
- Presented and sold wines to the PLCB
- Hilton Head Wine Festival - sponsored by Kroger and Rollers
- Old Ebbitt Oyster Fest
- Managed relationships with distributors and retail partners in the eastern region.
- Oversaw staff training programs to enhance product knowledge and sales techniques.
- Coordinated promotional events and tastings to increase brand visibility and engagement.
- Analyzed market trends to identify opportunities for growth and expansion
- Organized events such as conferences, seminars, trade shows. within the region to promote company products and services.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Mid -Atlantic Regional Manager
Accolade Wine Estates
01.2015 - 06.2016
- Directed regional sales strategy for wine distribution across multiple markets.
- Implemented change management and distributor network restructuring, targeting underperforming locations for acquisition.
- Collaborated with marketing teams to boost brand visibility and customer engagement.
- Analyzed market trends and financial data to identify growth opportunities.
- Managed inventory levels to ensure efficient supply chain operations.
- Ensured compliance with employment practices regulations within the region.
- Forecasted business results through thorough analysis of performance data for upper management.
- Maintained professionalism in all interactions with customers and vendors.
Mid Atlantic Broker
Union Wine Company
Tualatin, Oregon
12.2012 - 12.2014
- Expanded Mid-Atlantic market, driving 45% business growth for family-owned Oregon winery.
- Cultivated vendor relationships to enhance supply chain efficiency and reliability.
- Managed inventory levels to ensure timely order fulfillment across product lines.
- Delivered market insights to inform pricing and product positioning strategies.
- Built long-term customer relationships through personalized service and tailored advice.
- Monitored marketplace trends and conducted detailed research on products.
National Sales Manager East
Palmateer Consulting
San Rafael, California
08.2012 - 12.2014
- Executed strategic planning to enhance operational effectiveness within competitive wine market.
- Conducted comprehensive marketplace analysis to identify growth opportunities and trends.
- Developed pricing models and strategies to maximize profitability and market share.
- Formulated go-to-market strategies to effectively position products and services.
- Resolved compliance issues to ensure adherence to industry regulations and standards.
- Directed national sales strategies to enhance market presence and client engagement.
- Managed key client relationships to ensure satisfaction and drive repeat business.
Southeast Regional Director
Boisset Family Estates
St Helena
07.2011 - 07.2012
- Directed Southeast region across eight markets, overseeing 14 wholesalers and driving 12% growth to 110,000 cases.
- Developed National Account programs with key retailers including Costco, Publix, and Whole Foods.
- Managed regional sales strategies for effective wine distribution and marketing efforts.
- Analyzed market trends to guide strategic planning and resource allocation decisions.
- Coordinated promotional events to enhance brand visibility within the region.
- Established strong relationships with key accounts to boost customer loyalty.
- Monitored and evaluated key performance metrics to meet productivity targets.
- Ensured compliance with company policies across all regional stores.
National Sales Manager
Jordan Vineyard & Winery
Healdsburg, California
01.2009 - 06.2011
- Increased sales by 11% to 100,000 cases through strategic initiatives.
- Established National Account program generating 15,000 cases.
- Implemented by-the-glass program in over 100 accounts to enhance brand visibility.
- Expanded export and cruise business by 15% through targeted marketing.
- Directed operations of 4 regional managers and 2 sales support staff.
- Determined pricing schedules and discount rates, boosting profit by 13%.
- Reviewed operational records to project sales and assess profitability.
- Restructured wholesaler assignments across six markets for improved efficiency.
Northeast Regional Director
Jordan Vineyard & Winery
Healdsburg, California
09.2005 - 01.2011
Education
Some College (No Degree) - History
University of Colorado
Boulder, COSkills
- Brand management and strategy
- National account growth
- Channel pricing strategies
- Complex problem solving
- Critical thinking
- P&L management and budgeting
- Sales team development
- Package and POS design
- Training and education
- Wine expertise
Timeline
Eastern Regional Manager
Trione Vineyards & Winery
09.2016 - 05.2025
Mid -Atlantic Regional Manager
Accolade Wine Estates
01.2015 - 06.2016
Mid Atlantic Broker
Union Wine Company
12.2012 - 12.2014
National Sales Manager East
Palmateer Consulting
08.2012 - 12.2014
Southeast Regional Director
Boisset Family Estates
07.2011 - 07.2012
National Sales Manager
Jordan Vineyard & Winery
01.2009 - 06.2011
Northeast Regional Director
Jordan Vineyard & Winery
09.2005 - 01.2011
Some College (No Degree) - History
University of Colorado
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