Reid Kelly
5204 Ledesma Road, Austin,TX
Summary
Marketing professional with a comprehensive background in the development and execution of paid and organic media on web and social media platforms to increase brand awareness and boost site traffic.
Overview
9
9
years of professional experience
Work History
Manager, Owned Media
Denny's
12.2023 - Current
- Oversee and execute Denny’s owned media strategies across various channels including website, social media, CRM, and gift card program.
- Work closely with internal and external agency partners to develop and execute comprehensive content strategies to enhance brand visibility, engagement, and conversion rates.
- Lead efforts to enhance the company’s web presence, ensuring website content is up-to-date, user-friendly, and optimized for SEO.
- Manage Customer Relationship Management platform to segment and target audiences effectively, nurture leads and support sales efforts.
- Utilize web analytics tools such as Google Analytics and social media insights to analyze performance metrics and user engagement data. Implement data-driven strategies to optimize content, improve user experience, and achieve key performance indicators (KPIs).
Digital Marketing Manager
Advanced Micro Devices
11.2021 - 08.2023
- Managed website strategy for AMD's Commercial and Consumer segments, leading Web UI and layout based on data analysis and research to improve overall user experience, increase conversions, and improve SERP.
- Led digital strategy for key product launches including the initial launch of AMD's Ryzen 7000 Series mobile processors for laptops, working with internal product teams as well as agency partners to ensure a successful digital launch.
- Executed successful digital launches of new AMD powered processors for key tentpole events such as CES and Computex, generating leads through Google AdWords display and search campaigns, resulting in a 25% online sale increase year over year.
- Oversaw updates to over 40 web pages, including wireframe development, working closely with UX/UI teams on content, SEO, visitor analytics, and design.
Managed Services Consultant
Sprinklr
10.2020 - 11.2021
- Global Consultant for Walmart, Amazon, Corteva Agriscience and Astrazeneca responsible for optimizing their social media strategy using the Sprinklr platform, as well as managed and enhanced the configuration of these clients to ensure their continued success with the platform.
- Identified any platform gaps and optimization opportunities; designing and configuring the appropriate solution so that client expectations regarding platform use cases and functionality were fulfilled.
- Provided oversight on any additional enablement of the software deployment to be in line with current architecture and future client needs or business requirements.
- Assisted clients with media campaigns utilizing our paid media platform. This included display and SEM campaigns to ensure customers were being reached.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Digital Media Specialist
JCPenney
12.2019 - 10.2020
- Managed a $21M paid social media strategy and initiatives to promote brand building, retention, engagement and revenue-focused campaigns.
- Utilized ad server technology to ensure online campaigns are optimized efficiently.
- Worked with agency partners to drive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoring.
- Supported and provided direction to the Digital Media team for strategic precision and programmatic paid media campaigns through Google Ads.
Social Media Specialist
JCPenney
01.2019 - 12.2019
- Lead social media strategy and execution to engage and expand JCPenney's audience; utilize social listening and website/social media analytics to drive a seamless and efficient digital customer journey.
- Developed unique campaigns to meet specific digital sales targets for JCPenney, leveraging reward cards, tentpole events (sports, entertainment, and holiday), and special offers for maximum impact in various online market segments.
- Partnered with cross-functional teams (product, national marketing, UX/UI, development) to prioritize new features and develop marketing messaging and merchandising touchpoints that align with business goals and drive sales.
Digital Marketing Coordinator
AT&T
11.2016 - 01.2019
- Managed a $10M budget for paid media campaigns on all social networks, leading in planning, strategizing and reporting for campaign optimization.
- Successfully integrated the TUNE SDK into the DirecTV App and lead the data management of app campaigns.
- Supported digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience.
- Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assigned ROI-driven metrics to each campaign.
Intern
Product of the Year USA
05.2015 - 08.2015
- Conducted detailed research and analysis on new products and innovations using the Salesforce data base.
- Assisted in creating sales presentations for various corporations.
- Fielded all phone calls and answered all questions and comments accordingly.
Education
Bachelor of Science - Communications, Concentration: Journalism
East Carolina University
GreenvilleSkills
- Adobe Marketing Cloud
- Meta Business Suite
- Google Ads
- Google Analytics
- Digital Advertising
- Search Engine Marketing
Timeline
Manager, Owned Media
Denny's
12.2023 - Current
Digital Marketing Manager
Advanced Micro Devices
11.2021 - 08.2023
Managed Services Consultant
Sprinklr
10.2020 - 11.2021
Digital Media Specialist
JCPenney
12.2019 - 10.2020
Social Media Specialist
JCPenney
01.2019 - 12.2019
Digital Marketing Coordinator
AT&T
11.2016 - 01.2019
Intern
Product of the Year USA
05.2015 - 08.2015
Bachelor of Science - Communications, Concentration: Journalism
East Carolina University
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