Reid Perkinson
Chicago,IL
Summary
I am a seasoned professional with expertise in creating impactful brand experiences. As a Senior Account Manager at 160over90, I lead Audi’s sports sponsorship portfolio and oversee the execution of nationwide campaigns.
Overview
6
6
years of professional experience
Work History
Senior Account Manager
160over90
04.2024 - Current
- Manage Audi’s sports sponsorship portfolio, overseeing year-over-year planning and execution of their presence at marquee events such as MLS All-Star Game and MLS Cup.
- Develop and execute strategic marketing campaigns for sports and entertainment partnerships, from ideation through the fulfillment of contract deliverables.
- Monitor internal revenue streams using tools like Salesforce and Workamajig to create and track deals, generating up to $1M in fees.
Account Manager, Experiential
160over90
02.2022 - 05.2024
- Lead the conception, planning, and execution of global events for clients such as Coca-Cola, UFC, Under Armour, and AT&T.
- Define brand and product KPIs for experiential programs, creating briefs and ideating campaigns that align with these objectives.
- Collaborate with internal creative, production, video, content, and digital teams at 160/90, as well as with client-partnered agencies, to ideate and facilitate the creation of interactive branded elements.
- Track event budgets throughout the duration of experiential programs and reconcile/bill clients after campaigns conclude.
Creative Project Manager
Port Jersey Logistics
01.2021 - 01.2022
- Plan and execute email marketing content across HubSpot segments - working directly with sales and senior leadership, developing emails strategy
- Manage the CRM program including social, branded items, website relaunch
- Lead organic & ad social strategy/content, creating social framework for weekly posts across platforms
Experiential Account Coordinator
Motive: A Project Worldwide Agency
10.2018 - 07.2020
- Assist in the planning and production of nationwide events for clients such as Mtn DEW, bubly, Anheuser Busch, and Lululemon.
- Collaborate with account, creative, and digital teams to take projects from conception to completion.
- Develop, track, and reconcile event budgets ranging from $100K to $2.2 million.
- Conduct market research and create event timelines, supporting the development of RFPs for new and existing clients.
- Source vendors, venues, artwork, fabrication elements, and premiums.
- Lead the procurement of muralists, bands, and DJs.
- Negotiate contracts, manage on-site operations, and coordinate payment fulfillment with the accounts payable team.
Education
Marketing B.S. -
Clemson University
Clemson05-2018
Skills
- Adobe Creative Cloud Proficiency
- Productivity Suite Skills
- Client Relationship Management
- Event Management
- Contract Negotiation
- Salesforce
- Workamajig
- Project Oversight
- Expense Planning
- Operational Leadership
Social
in/reidperkinson, @reidperkinson
Timeline
Senior Account Manager
160over90
04.2024 - Current
Account Manager, Experiential
160over90
02.2022 - 05.2024
Creative Project Manager
Port Jersey Logistics
01.2021 - 01.2022
Experiential Account Coordinator
Motive: A Project Worldwide Agency
10.2018 - 07.2020
Marketing B.S. -
Clemson University
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