Reina Carreon
Tucson,Arizona
Summary
Communications and Public Relations student at the University of Arizona with hands-on experience in collegiate athletics, experiential marketing, event management, brand activation, and video content creation. Currently serving as a Red Bull Student Marketeer, supporting campus partnerships, product sampling, event activations, and brand engagement. As part of Arizona Athletics, I have gained experience supporting event operations, fan experiences, and game-day logistics across collegiate sporting events. Passionate about combining communications, creativity, and sports to create engaging experiences and build meaningful connections with audiences.
Overview
3
3
years of professional experience
Work History
Event Management Intern
University of Arizona
08.2025 - Current
- Coordinate 2-5 game-day setups per week across athletic facilities and special events.
- Support operations for 22 Division I sports and multiple athletic facilities through organized, day-to-day event coordination.
- Coordinate logistics for game days, practices, and special events to keep setups organized and on schedule.
- Communicate with visiting teams, facility staff, event staff, and VIP personnel to keep on-site operations smooth.
- Assist with crowd management and visitor flow while contributing to a positive fan experience.
- Distribute official materials accurately to support game-day readiness and consistent event execution.
ZonaZoo Marketing Intern
University of Arizona
08.2025 - Current
- Assisted with planning and executing ZonaZoo tailgates, game day events, and community outreach programs by coordinating logistics, managing fan interactions, and supporting event operations that promoted school spirit and student engagement
- Served as a student ambassador for ZonaZoo by engaging with peers on campus and at events, promoting the “Bear Down with Pride” mission, and driving awareness of athletic programs through spirited participation and outreach efforts
- Collaborated with fellow crew members and leadership to manage event logistics, including crowd flow, promotional giveaways, and interactive fan experiences, ensuring a lively and organized environment for attendees. Also posted and created content on Gamedays across multiple social media platforms.
- August 2025 – Present
Sales Associate
Sunglasshut
06.2024 - Current
- Delivered personalized eyewear recommendations by assessing customer needs and building stronger satisfaction and loyalty.
- Exceed store and individual sales targets through strategic upselling, in-store offer promotion, and product knowledge to drive 15% increase in revenue.
- Maintain visually appealing, organized, and fully stocked displays by following merchandising guidelines and updating showcases with new inventory.
- Collaborate with team members to refresh showcases and support a stronger in-store presentation that encourages customer engagement.
- Promote in-store offers and answer product questions to guide purchase decisions and support a consistent customer experience.
- Apply Microsoft Office to track sales activity, organize daily work, and support store reporting and follow-up tasks.
- Use Canva and social media management to support promotional content and brand activation aligned with store offers.
Red Bull Student Marketeer
Red Bull
06.2026 - Current
- Represent brand messaging at campus events and communicate product benefits in a clear, approachable way.
- Engage students in conversation to build interest, answer questions, and encourage participation in activations.
- Support event setup and breakdown to keep campus activations organized, timely, and ready for attendees.
- Create promotional content for campus audiences to support awareness before and during events.
- Coordinate with student groups to align event timing, location details, and outreach plans.
- Prepare basic reports and notes on event turnout, student feedback, and activation observations.
- Assist with campaign planning by organizing outreach ideas and activation details for upcoming student events.
Student Worker
University of Arizona
02.2025 - 07.2025
- Processed and updated student academic records with careful attention to confidentiality, compliance, and data integrity.
- Streamlined administrative tasks with staff using Microsoft Office and project management skills during peak registration periods.
- Supported student experience by coordinating responses, resolving routine questions, and keeping service flow organized during high-volume periods.
Volunteer/Intern
University of Arizona
02.2025 - 05.2025
- Planned and executed game-day promotions, coordinating giveaways, contests, and interactive activities to strengthen the fan experience.
- Managed live fan experiences during athletic events, maintaining smooth operations and high-energy engagement throughout each event.
- Built on-site relationships with fans to create excitement and encourage stronger attendance for games.
- Coordinated event flow between promotions and guest interactions to support a seamless, high-energy environment.
- Contributed to audience excitement by supporting interactive touchpoints that kept fans engaged during live events.
NIL Partnership Intern
University of Arizona
10.2024 - 05.2025
- Built NIL partnership outreach messaging and coordinated follow-up with local businesses to advance brand visibility goals.
- Coordinated athlete pop-up logistics and live promotions, creating direct fan interactions that strengthened marketability.
- Sold athlete-branded merchandise by tailoring marketing approaches to boost revenue and reinforce personal brands.
- Created promotional content for athlete branding using Canva and Adobe (Photoshop, Lightroom) to support merchandise and event campaigns.
- Tracked outreach, sales, and event coordination tasks in Microsoft Office (Excel, Word, PowerPoint) to stay organized across projects.
Event Worker
City of Tucson
06.2024 - 08.2024
- Administered first aid as needed and maintained a safe environment by monitoring participants for injuries and providing immediate assistance when necessary
- Assisted in the setup and coordination of kids’ track meets, ensuring all event areas were properly organized and equipped for competitions
- Managed registration tables, checking in participants and distributing race materials, such as bib numbers and event schedules
Communications Intern
City of Tucson
05.2023 - 08.2023
- Translated and edited public statements, press releases, and web copy to improve clarity, accuracy, and accessibility.
- Supported crisis communication by drafting timely messages for distribution across multiple platforms with the communications team.
- Managed and updated the City of Tucson website to keep content current and aligned with city goals.
- Created and optimized video content for various platforms, coordinating distribution to media outlets for broader coverage.
Education
Bachelor of Science - Communications & Public Relations
University of Arizona
Tucson, AZ05-2028
Skills
- Social media management
- Canva
- Final Cut Pro
- Adobe (Photoshop, Lightroom)
- Content creation
- Campaign planning
- Media relations
- Video content
- Project management
- Microsoft Office (Excel, Word, PowerPoint)
- Event coordination
- Brand activation
- Customer engagement
- Community outreach strategy
- Event sponsorship activation
- Positive attitude
- Punctual and reliable
- Complex Problem-solving
Affiliations
- Eller Sports Management Association (SMA) - Member
- SMA Sage & Silver Cohort - Honorary Member
- Lambda PI Eta- Member
- Tucson Roadrunners- Volunteer
- World Baseball Classic-Volunteer
Timeline
Red Bull Student Marketeer
Red Bull
06.2026 - Current
Event Management Intern
University of Arizona
08.2025 - Current
ZonaZoo Marketing Intern
University of Arizona
08.2025 - Current
Student Worker
University of Arizona
02.2025 - 07.2025
Volunteer/Intern
University of Arizona
02.2025 - 05.2025
NIL Partnership Intern
University of Arizona
10.2024 - 05.2025
Sales Associate
Sunglasshut
06.2024 - Current
Event Worker
City of Tucson
06.2024 - 08.2024
Communications Intern
City of Tucson
05.2023 - 08.2023
Bachelor of Science - Communications & Public Relations
University of Arizona
EDUCATION
Dean’s List, Wildcat Excellence Scholarship Award