REINALDO WALLS
Las Vegas,NV
Summary
Experienced Senior Pricing Analyst with 8 years of expertise in pricing strategies, financial modeling, and market analysis. Proven record of optimizing pricing to maximize profits and ROI. Skilled in data analytics and forecasting tools.
Overview
11
11
years of professional experience
Work History
Senior Pricing Analyst
ZAPPOS FAMILY OF COMPANIES
10.2021 - 01.2024
- Led efforts to search and obtain a new Competitive Pricing Vendor. Identified the best vendor, developed an SLA and multiple levels of QA to ensure we gathered the most accurate data. Increased competitive coverage 15% which resulted in a $285M increase in sales in 2022.
- Collaborated with the Machine Intelligence team to develop a new pricing strategy that uses variable costs, current inventory, demand, and elasticity and led to the creation of the Profit Optimal Pricing Strategy. This resulted in a 3% increase of margin YTD.
- Provided weekly metrics reporting to C-suite executives, focusing on weekly KPI and financial goal progress. Collaborated in the creation of yearly and quarterly roadmaps, using prioritization techniques to ensure the most important business critical items were completed.
- Assisted in leading the Pricing Team in developing forward-thinking pricing strategies that optimaize sales, profitability and brand positioning
Pricing Analyst
ZAPPOS FAMILY OF COMPANIES
04.2020 - 10.2021
- Provide critical support to multiple teams to ensure product had the correct price, at the correct time, and the correct site.
- Implemented an automated Competitive Pricing solution that accounted for $247M in Sales in 2020.
- Created and maintained Zappos pricing rules using SQL for over 300K styles.
- Evaluated internal systems and prepared training initiatives to mitigate ongoing problems.
- Demonstrated leadership by making improvements to work processes.
- Assess financial impact, review changes with stakeholders, translate changes into pricing rules, and recap the impact, making adjustments as necessary.
- Designed and implemented a manual event financial health check that led to a 23% reduction in manual events while reducing the amount of time buyers spent pricing inventory by leveraging the existing pricing algorithms.
Pricing Operations Specialist
ZAPPOS FAMILY OF COMPANIES
01.2015 - 04.2020
- Identified operational and performance issues with a large partner by monitoring multiple metrics and working with managers to resolve concerns.
- Reduced process lags by training team members on best practices and updating communications to promote accountability.
- Analyzed operational performance to identify pain points and provided actionable solutions to management.
- Identified areas for improvement and implemented new processes to enhance overall company quality and performance.
Revenue Management Analyst
Republic Services
Las Vegas, NV
01.2025 - Current
Education
Entrepreneurship, Business Law
UNIVERSITY OF NEVADA
LAS VEGAS, NEVADA, US01.2010
Timeline
Revenue Management Analyst
Republic Services
01.2025 - Current
Senior Pricing Analyst
ZAPPOS FAMILY OF COMPANIES
10.2021 - 01.2024
Pricing Analyst
ZAPPOS FAMILY OF COMPANIES
04.2020 - 10.2021
Pricing Operations Specialist
ZAPPOS FAMILY OF COMPANIES
01.2015 - 04.2020
Entrepreneurship, Business Law
UNIVERSITY OF NEVADA