Rekha Ryan

• Managing the digital engagement strategy for the alumni community, producing effective and cost-efficient solutions across a range of channels
• Creating and implementing innovative strategies and campaigns to engage, retain and attract alumni to join our community, including events and activations
• Creating and managing all eDMs to an international alumni database of over 245k across 154 countries, which includes over 100 bespoke newsletters and emails annually through Adobe Marketo
• Liaising with media buying personnel, advertising agency personnel and other external providers on marketing campaigns
• Monitoring campaign activity, including advertising submissions for brand compliance of copy and images
• Managing and fulfilling requests from stakeholders from across the university, including international campuses and chapters in London, Barcelona, Vietnam, Hong Kong, and more

Key achievements:

• Increased average open rate across newsletters from 32% in 2020 to 52% in2024 and clicked-to-open rates by 2.5%
• Launched the RMIT Alumni Business Directory, a platform listing over 300+ alumni-owned businesses, offering exclusive discounts and offers to alumni and staff
• Created and implemented a marketing plan for a new 10% discount on post-graduate study within RMIT’s College of Business of Law in Nov 2024, resulting in 33 applications as of Dec 2024 as a direct result of the targeted communications