Remin Ozbay
Minneapolis,MN
Summary
Strategic Senior Marketing & Branding Leader with a demonstrated history of driving business growth through innovative brand strategy, cross‑functional leadership, and measurable performance outcomes. Adept at developing and executing integrated marketing initiatives that enhance brand equity, strengthen stakeholder engagement, and optimize operational efficiency. Skilled relationship builder with a collaborative leadership style and a commitment to fostering open communication and continuous improvement. Passionate about tackling new challenges within a growth‑oriented organization.
Overview
12
12
years of professional experience
Work History
CRM & Employment Brand Solution Strategist
MANTECH
10.2024 - Current
- Developed and implemented candidate engagement strategies to enhance and elevate Employer Branding.
- Coordinated cross-functional teams to improve CRM system efficiency and adoption.
- Designed training programs for end-users, increasing system adoption rates significantly.
- Partnered with marketing teams to synchronize campaigns with customer feedback data.
- Actively contributed to candidate growth by leveraging insights from data within the CRM system for strategic decision making.
Strategist & Solutions Engineer
Appcast
07.2023 - 09.2024
- Supported 5 accounts with $3M+ in Annual Media Spend.
- Managed $1M monthly of strategy builds, resulting in 65% increase in revenue from media recommendations.
- Was main strategist on Pfizer, Essentia Health, Advent Health, Zillow Group, Dick's Sporting Goods, Ulta Beauty, CBRE, JLL, Petco, and MasterCard, resulting in client signing with Appcast and increasing AUM by $10M.
- Researched and analyzed industry trends to inform media marketing strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Talent Solutions Manager
Bayard Advertising
01.2022 - 07.2023
- Crafted media campaigns for recruitment marketing, leveraging programmatic deployment alongside social and SEO channels. Utilized diverse paid media sources to elevate brand presence in target markets.
- Advised customers on optimal solutions tailored to specific business requirements by providing information on existing product and service offerings.
- Coordinated cross-team initiatives focused on unified solution promotion strategies, developing holistic strategies for customer guidance and communication.
- Streamlined resource allocation to boost operational efficiency. Delivered insights that facilitated effective decision-making across teams. Dedicated to fostering productivity and enhancing overall organizational success.
Specialty Practice Representative
Baptist Health South Florida
07.2021 - 01.2022
- Verified patient insurance eligibility and entered patient information into system.
- Applied administrative knowledge and courtesy to explain procedures and services to patients.
- Facilitated communication between patients and various departments and staff.
- Provided excellent customer service to patients and medical staff.
Professional Horse Trainer
Tulocay Farm
05.2019 - 07.2021
Assistant Barn Manager
Carriage Hill Farms
01.2017 - 01.2020
General Manager and Regional Operations Manager
AllSaints LTD
05.2014 - 07.2016
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Traveled to over 6 locations per week to manage each store and perform reviews of individual managers and employees.
Education
Master of Science - Data Analytics
University of Maryland Global Campus
Hyattsville, MD03-2027
Bachelor of Arts -
Florida International University
Miami, United States05-2012
Skills
- Marketing Campaign Development
- Cross-Functional Team Collaboration
- Brand strategy
- Creative Thinking
- KPIs Identification
- Decision-Making
- Relationship Building
- Business Needs Analysis
- Talent Development
- Financial Forecasting
- Adaptability and Flexibility
- Continuous Improvement
Languages
Turkish
Native or Bilingual
French
Limited Working
Timeline
CRM & Employment Brand Solution Strategist
MANTECH
10.2024 - Current
Strategist & Solutions Engineer
Appcast
07.2023 - 09.2024
Talent Solutions Manager
Bayard Advertising
01.2022 - 07.2023
Specialty Practice Representative
Baptist Health South Florida
07.2021 - 01.2022
Professional Horse Trainer
Tulocay Farm
05.2019 - 07.2021
Assistant Barn Manager
Carriage Hill Farms
01.2017 - 01.2020
General Manager and Regional Operations Manager
AllSaints LTD
05.2014 - 07.2016
Master of Science - Data Analytics
University of Maryland Global Campus
Bachelor of Arts -
Florida International University