Summary
Overview
Work History
Education
Skills
Timeline
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Remington Krivelin

New York,NY

Summary

Paid Social Associate Director with a strong history at Hearts & Science, achieving success in media performance through innovative strategies. Skilled in media planning and team leadership, fostering team excellence while utilizing data analysis for campaign optimization across various platforms. Committed to delivering measurable results and enhancing overall media effectiveness.

Overview

5
5
years of professional experience

Work History

Paid Social Associate Director

Hearts & Science
New York, NY
12.2023 - Current
  • Lead Paid Social strategy across a portfolio fortune 500 account B2B Shipping & Logistics company with $15M in media investment.
  • Work in unison with other channels (Search & Digital) to help provide holistic media strategies that showcase the value of a diverse media approach, driving a 20% increase in media performance.
  • Manage a team of social experts, helping to encourage quality output and career development, by providing constructive feedback and growth opportunities.
  • Shepherd platform and tactic expansion into Pinterest, TikTok (App campaigns) and Meta (Shopping & App campaigns) increasing conversion by 15% and generating a decline in CPA by 12%.
  • Develop a testing framework for DCO execution, to help determine optimal audience and creative strategy to maximize conversion opportunities, resulting in a 15% decrease in costs and 40% increase in performance.

Paid Social Associate Director

Gale & Partners
New York, NY
12.2022 - 12.2023
  • Led Paid Social strategy across 2 fortune 500 accounts ($20M & $5M media investment respectfully), a portfolio CPG ice cream brand, and a B2B IT solutions firm.
  • Managed a team of 1 Manager, 2 Senior Associates, 3 Associates actively collaborating and empowering each team member to provide thought leadership and to continually utilize critical thinking.
  • Drove brand growth across accounts, by leaning into innovation, increasing purchase intent (4 points) and overall lift (5 points).
  • Increased performance by 10% by leaning into a niche audience strategy across 1st, 2nd, and 3rd party data sources.

Social Supervisor

Hearts & Science
New York, NY
01.2021 - 12.2022
  • Led a team by helping to guide them in their respective roles, helping to maximize employee output.
  • Successfully leveraged a $10M budget across the entirety of the Enfamil portfolio (8 brands), by owning the media planning process from ideation to activation.
  • Spearheaded Paid Social platform expansion into Reddit & Snap, working with client, creative agency & vendor from initial strategy to in-platform activation.
  • Fostered a positive work environment by empowering team member to think creatively and to continue strive to accomplish their respective goals.

Education

Bachelor of Arts - Corporate Communications

CUNY Baruch College, Weissman School of Arts & Sciences
New York, NY
08.2017

Skills

  • Paid social strategy
  • Media planning
  • Performance measurement
  • Team leadership
  • Strategic leadership
  • Budget management
  • Data analysis
  • Creative testing
  • Software: MS Suite, Google Analytics, Apple Suite, Facebook Ads Manager, Prisma, Adobe Analytics, Pinterest Ads Manager, X Ads Manager, Snapchat Ads Manager, LinkedIn Campaign Manager, Reddit Ads Manager, TikTok Ads Manager, MikMak, DCM

Timeline

Paid Social Associate Director

Hearts & Science
12.2023 - Current

Paid Social Associate Director

Gale & Partners
12.2022 - 12.2023

Social Supervisor

Hearts & Science
01.2021 - 12.2022

Bachelor of Arts - Corporate Communications

CUNY Baruch College, Weissman School of Arts & Sciences

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