Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Timeline
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Remso Martinez

Brookfield,WI

Summary

Seasoned Digital Marketer offering 10 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers and organizations. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Audience Strategist

The Publisher Desk
10.2023 - Current
  • Was acquired as a Digital Marketing Manger (Oct 2023-Feb 2024) as part of the Intermarkets LLC asset acquisition.
  • Oversaw and coordinated the restructuring of Bounding Into Comics, hiring and overseeing new on-camera talent for YouTube as well as developing our first influencer marketing strategy to drive reach and engagement on X/Twitter.
  • Developed comprehensive strategies across a dozen brands within our editorial portfolio by analyzing market trends and consumer behavior to drive audience growth.
  • Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs on social media and email marketing.
  • Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
  • Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning.
  • Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.

CEO

Marketer On The Run LLC
01.2023 - Current
  • Own and operate a digital marketing consultancy for small businesses and non-profits.
  • Specialize in corporate coaching for marketing and advertising teams, as well as one-on-one development coaching for marketers, content creators, and business owners.
  • Published my free ebook The Small Business Owner's Digital Marketing Handbook, endorsed by celebrity financial expert Carol Roth.
  • Host/Produce the company podcast Marketer on the Run.
  • Fostered strong relationships with industry partners to expand business opportunities.
  • Represented organization at industry conferences and events.
  • Established and maintained strong relationships with customers, vendors and strategic partners.

Digital Marketing Manager

Intermarkets
04.2022 - 10.2023
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral across the six different brands in our portfolio of O&O sites.
  • Managing Editor for our sports commentary publication Bounding Into Sports, brought traffic from 40k to 100k+ monthly within 8 months.
  • Managing Editor for The Finance Genie, introduced generative AI tools to reduce cost of contractor overhead to save our company $2k monthly.
  • Led company initiative to prioritize reels on Instagram and Facebook, adding 7k new followers to The Political Insider Instagram page in 5 months. Highest viewed reel to date is 285k views (entirely organic).
  • Directly connected brands with similar audiences to our sales dept, such as Goldco, as well as lead affiliate marketing efforts with brands including MyPillow.
  • Oversaw a team of 6 part-time and full-time freelancers.
  • Content creator for three of our brands including Bounding Into Sports, The Political Insider, and Finance Genie.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.

Digital Marketing Manager

The Badger Institute
04.2021 - 04.2022
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Doubled our Facebook following within 12 months through paid and organic efforts.
  • Managed the daily operations and establish long term marketing strategies for our social media accounts in order to grow brand recognition, and increase user engagement. Crafted the Institute’s first inbound marketing blueprint.
  • Responsible for all email marketing campaigns as well as lead generation strategies, increasing our open rates by 20% and click through by 5% within one year.
  • Editor for our weekly recap newsletter “Top Picks.”
  • Initiated and supervised our transition from Mailchimp to Constant Contact, as well as developed list maintenance and frequency/segmentation strategies in order to build a healthy and competitive email marketing platform.
  • Responsible for SEO and SEM, increasing monthly website traffic by 10%.
  • Produce and co-host Badger’s first bi-weekly podcast Free Exchange.
  • Responsible for website maintenance (Titan CMS) and sole digital publishing of our in-house magazine Diggings.


Soldier

US Army National Guard
05.2013 - 01.2021
  • Commissioned as a 2nd LT in the US Army Virginia National Guard as an Infantry Officer (11A).
  • Trained in small arms, anti-armor and indirect fire weapons.
  • Served in the 29th Infantry Division, 1-116th Infantry Regiment HHC. Assigned to the S-3 Training and Operations section as a product development officer aiding at the battalion level.
  • Obtained and held a Secret Security Clearance issued by the Department of Defense.
  • Was activated for State of Emergency missions ranging from natural disasters, riots, and the 2016 Presidential Inauguration.
  • Ensured mission success with diligent planning, coordination, and execution of various tasks.

Director of Outreach

Parler
07.2020 - 12.2020
  • Coordinated cross-functional collaboration among departments to ensure seamless execution of outreach programs.
  • Cultivated long-lasting relationships with various stakeholders, including community members, public figures, and partner organizations.
  • Conducted community workshops to promote different programs and educate public on available services.
  • Contributed to leadership efforts which helped the app get up to the top ten apps for free apps on the App Store 60 continuous days.
  • Managed account verification and member services for VIPs such as elected officials, celebrities, non-profits, businesses, and media outlets.
  • Oversaw the growth and development of our initial self-serve ad platform (Influence Network).
  • Worked with our Engineering, Support, and Quality Assurance managers to deliver products, features, and tools necessary for community development.
  • Assisted with the hiring and interviewing of applicants across all departments.
  • Managed 24/7 cross-posting for high valued clients such as radio host and author Mark Levin.
  • Directly oversaw fraud cases with our Chief Policy Officer and Support staff. Directly led conversations with law enforcement including Secret Service, FBI, US Marshals, and others.
  • Negotiated with vendors and contractors regarding potential and active company contracts.
  • Assisted with planning and scheduling for our CEO’s weekly podcast.
  • Participated in webinars with organizations in order to expand company brand awareness.
  • Oversaw the creation of the Book Promotion program in order to establish relationships with major publishers and authors.
  • Assisted our Public Relations team with matters regarding press releases, op-eds, and arrangements with print, radio, and television engagements.

Social Media Coordinator

The Washington Times
07.2019 - 07.2020
  • Conducted research to determine current benchmark trends and audience preferences.
  • Managed the daily operations and established long term development strategy growth for the company social media accounts on Facebook, Instagram, and Twitter.
  • Traveled to represent the paper at conferences to discuss potential digital partnerships with non-profits and non-governmental organizations.
  • Spearheaded the creation of our weekly Young Voices partnership column for the commentary section, as well as producing our weekly WashTimes Q&A and limited On the Road w/ Tim Young Instagram series.
  • Grew our Instagram account from 2k to 26k followers in 12 months with an ad budget of $0.
  • Tasked with building relationships with advocacy groups, non-profits, and think tanks in North America, South America, and Europe.
  • Initiated the expansion of the company brand to Parler, which grew from zero to 305k followers within 7 months entirely through organic marketing practices, contributing to a 5% increase in overall website traffic within its first quarter of performance.

Education

Bachelor of Science - US Government Politics And Policy

Liberty University
Lynchburg, VA
07.2017

Associate of Arts - Military Science

Marion Military Institute
Marion, AL
05.2015

Skills

  • Search engine marketing
  • Scenario Planning
  • Audience Engagement
  • Project Coordination
  • Social Media Engagement
  • Advertising Strategies
  • Brand strategy
  • Content Development
  • Campaign Management
  • Competitor Analysis
  • Social Media Marketing
  • Strategic Networking

Accomplishments

The Small Business Owner's Digital Marketing Handbook

  • Endorsed by celebrity financial expert Carol Roth.


How to Succeed in Politics (and Other Forms of Devil Worship), published September 13, 2019


Stay Away From the Libertarians! published June 20, 2018

  • Ranked as high as tenth place on the Amazon Best Sellers list for political comedy.
  • Endorsed by President George H.W. Bush speechwriter Jennifer Grossman and Dallas Jenkins, director of “The Chosen” TV series.

Affiliations

  • Grand Lodge of F.&A.M. of Wisconsin

Certification

HubSpot Academy

  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Search Engine Optimization
  • Inbound Marketing
  • Digital Marketing
  • Digital Advertising

LinkedIn

  • LinkedIn Marketing Solutions Fundamentals

eMarketing Institute

  • Web Analytics
  • Online Marketing Fundamentals
  • E-Commerce
  • Blogging
  • Affiliate Marketing

Timeline

Audience Strategist

The Publisher Desk
10.2023 - Current

CEO

Marketer On The Run LLC
01.2023 - Current

Digital Marketing Manager

Intermarkets
04.2022 - 10.2023

Digital Marketing Manager

The Badger Institute
04.2021 - 04.2022

Director of Outreach

Parler
07.2020 - 12.2020

Social Media Coordinator

The Washington Times
07.2019 - 07.2020

Soldier

US Army National Guard
05.2013 - 01.2021

Bachelor of Science - US Government Politics And Policy

Liberty University

Associate of Arts - Military Science

Marion Military Institute

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Remso Martinez