Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
ShopBAZAAR Merchandising and Social Media Editor
Harper's Bazaar
09.2018 - Current
Managed influencer partnerships, resulting in increased brand awareness and credibility among target audience groups
Monitored online presence of company's brand to engage with users and strengthen customer relationships
Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities
A-B tested ad campaigns to optimize performance and drive improved ROI
Developed editorial calendar to ensure consistent content posting schedule and maintain audience interest
Created and implemented impactful strategies to increase company brand awareness and engagement
Designed and implemented social media strategies to align with business goals
Sample trafficking for all ShopBAZAAR photo shoots and Assist Editorial Director on photo-shoot set
Manage ShopBAZAAR interns
Liaise between retail partner buying team and editorial team to collect, organize, and hand-off seasonalbuys
Oversee and manage product credits for Harper’s Bazaar in book pages
Request product for in book pages
Request credits for in book pages
Coordinate sample/trunk delivery for photo shoots
Created content strategies for digital media
Refresh and merchandise the site to convey newness and create meaningful content stories
Partner with core marketplace partners to drive traffic on ShopBAZAAR through the Bazaar lens
Oversee site merchandising and quality assurance to drive traffic and push Ecommerce sales
Ensure product selection and organization supports merchandising strategies and supports the brand voice
Social Media Editor and Marketing Coordinator
Hamptons Magazine
05.2017 - 09.2017
Trained new employees on social media management tools and best practices, fostering a culture of continuous improvement within the team
Researched and analyzed industry trends to inform search marketing strategies
Suggested and implemented new features to develop brand awareness
Drove cross-functional collaboration with focus on quality service delivery
Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Supported the coordination of social influencers for Hamptons Magazine events
Developed social media strategies & content creation for Hamptons Mag IG
Managed social sponsored posts
Executed social sweepstakes for events and takeovers
Published Instagram Stories to align with marketing initiatives
Developed brand awareness and maintained the online/social reputation
Identified target customers and increased customer engagement in social media
Identif ied goals and KPI’s
Assisted with all internal and external events (pre-event production, on-site logistics/execution, andpost-event follow through)
Provided administrative support and assisted with daily tasks and projects
Executed department in-book, online, and direct mail promotions
Executed client integration plan for all events
Identified on brand custom event opportunities for editorial and advertising
Education
Bachelor of Arts - Bachelor of Arts: Media & Communications
Hunter College of The City University of New York
New York, NY
05.2016
Skills
Visual design
Email Marketing
Lead Generation
Managing Editorial Calendars
Social Media
Effective Organization
Brand Awareness
Influencer Collaboration
Facebook, Instagram, LinkedIn
Brand Promotion
Promotional Campaigns
Media Relations
Creative Thinking
Timeline
ShopBAZAAR Merchandising and Social Media Editor
Harper's Bazaar
09.2018 - Current
Social Media Editor and Marketing Coordinator
Hamptons Magazine
05.2017 - 09.2017
Bachelor of Arts - Bachelor of Arts: Media & Communications
Hunter College of The City University of New York
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