Rena Serna
Corpus Christi,Texas
Summary
Attentive Traffic Coordinator with clear organizational sense and to monitor and anticipate advertisers, traffic materials and resources. I am a creative problem solver finding unprecedented solutions to organizational deficiencies.
Overview
12
12
years of professional experience
Work History
Traffic Coordinator
Entravision
Corpus Christi, TX
09.2020 - Current
- Monitored advertiser buys and scheduled them during hours they bought.
- Made sure that advertisers did not have scheduling conflicts with competing advertisers.
- Read scheduled traffic instructions and made changes when advertisers changed traffic.
- Work with the program Wide Orbit and make program changes when special events happen.
- Manage incoming Emails from Extreme Reach, Spot Genie, and other advertisers agencies used.
Traffic Manager
Malkan INteractive Communications
Corpus Christi, TX
05.2012 - 07.2020
- Managed three radio stations traffic department.
- Scheduled all commercials for three stations while keeping up with reconciling logs.
- Made changes to sports formats for all different games that were aired.
- Worked closely with sales to make sure all advertisers ran the most potential commercials.
- Managed Emails, phone calls and worked closely with advertisers agencies when traffic needed changes.
Education
Some College (No Degree) - Psychology
Del Mar College
Corpus Christi, TXHigh School Diploma -
Foy H. Moody High School
Corpus Christi, TX05.2001
Skills
- Works with a huge quantity of Emails for advertisers
- Answers questions about programming changes
- Works closely with Sales
- Organized and works time efficiently
Timeline
Traffic Coordinator
Entravision
09.2020 - Current
Traffic Manager
Malkan INteractive Communications
05.2012 - 07.2020
Some College (No Degree) - Psychology
Del Mar College
High School Diploma -
Foy H. Moody High School
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