Renae LOKPEZ
Bloomington,MN
Summary
Resourceful and creative professional with a strong background in licensing, product development and strategic account management.
Skilled in cultivating relationships, negotiating contracts and project management to drive revenue growth and achieve organizational goals. Comprehensive understanding of the product life cycle from multiple business perspectives, bringing immeasurable value to any organization.
Overview
26
26
years of professional experience
Work History
Licensing Account Executive
MHS LICENSING & CONSULTING
01.2005 - Current
- Champion search, evaluation, acquisition and relationship management of appropriate licensed partners (Disney, Warner Bros., Lucas, etc.) for consulting clients
- Skilled in contract negotiation and administration as a licensor and licensee
- In depth knowledge of royalty forecasting and reporting, approval process and compliance
- Manage over 50 licensees in gift, stationery, greeting cards, home decor, home textiles, fabric; increased revenue year over year
- Identify opportunities and leverage insights to expand business through customized presentations, artwork curation and creative collaboration
- Lead cross functional collaborations across internal departments, artists and accounts
- Research, identify and onboard Art Brands to satisfy market trends and client needs
- Resolve issues promptly to drive satisfaction and enhance account service
Product Manager
SEASONAL SPECIALTIES
05.2000 - 01.2005
- Sourced, developed and managed licensed seasonal decor programs for mass retailers
- Identified, negotiated and cultivated new strategic partnerships (Disney, Hello Kitty, Marvel, Harry Potter, Barbie, etc.)
- Directed Creative team to achieve objectives for products, packaging design and sales materials
- Collaborated with Sales team to establish sales strategies, merchandising solutions and presentations to ensure successful product launches and brand positioning
- Generated comprehensive marketing plans to determine budget, schedules, formats, design characteristics, pricing and margin structures
- Drove innovation by identifying and pursuing opportunities for new features and enhancements
- Optimized product costs to maximize revenue by building strong relationships with overseas vendors
- Managed full product lifecycle, from ideation through post-launch analysis
Business Manager- Hair Brushes
HELEN OF TROY
01.1999 - 05.2000
- Led product development for branded hairbrushes, combs, mirrors and gift sets for various retail channels, approximately 300 SKUS
- Managed licensing relationships with Revlon and Vidal Sassoon, generating over $40 million in sales
- Collaborated with Creative team and coordinated approval process for product and packaging design to ensure brand compliance
- Created innovative customized offerings for national retailers based on market research, consumer trends and sales analysis
- Researched trends, new materials and functionality to continually refresh category
Education
Bachelor of Arts - Speech/Communications, Media, Sociology
Gustavus Adolphus College
St. Peter, MNSkills
- Relationship building & management
- Contract negotiation & management
- Creative ideation
- Project management
- Collaboration
- Effective communication
- Organization
- Detail oriented
Timeline
Licensing Account Executive
MHS LICENSING & CONSULTING
01.2005 - Current
Product Manager
SEASONAL SPECIALTIES
05.2000 - 01.2005
Business Manager- Hair Brushes
HELEN OF TROY
01.1999 - 05.2000
Bachelor of Arts - Speech/Communications, Media, Sociology
Gustavus Adolphus College
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