Renae Yeakley
Lewisville,TX
Summary
Versatile Senior Manager specializing in Store Operations, event planning, and district management, with a proven track record of planning, implementing, and overseeing key improvements to drive business growth and efficiency. Experienced in fostering an open culture that encourages collaboration and the free exchange of information. Eager to take on new professional challenges with a growth-oriented company.
Overview
13
13
years of professional experience
Work History
Sr. Manager Communications, Events, & Engagement
GameStop
07.2024 - Current
- Developed compelling content for company website and internal associate communication, driving user engagement and conversions.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Managed complex engagements involving multiple teams and large budgets, consistently meeting or exceeding expectations.
- Collaborated with sales, delivery and service teams to manage seamless client experiences.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat partners in our events.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
Manager of Events & Engagement
GameStop Corporate
01.2023 - 07.2024
- Organized and hosted Field Leader Conferences, Store Manager Conferences, and nationwide in-store events.
- Negotiated contracts with vendors, saving company resources while maintaining high-quality services at events.
- Spearheaded volunteer recruitment efforts leading to a reliable network of dedicated individuals contributing their time towards event success.
- Maximized sponsorship revenue by identifying potential sponsors and cultivating strong relationships with key decisionmakers.
- Boosted event attendance by implementing strategic marketing campaigns and engaging promotional materials.
- Implemented data-driven strategies to improve future events based on attendee feedback analysis.
- Managed event logistics for seamless execution, resulting in positive attendee feedback and return clients.
- Implemented contingency plans for potential issues, ensuring uninterrupted event experiences for attendees and stakeholders alike.
- Evaluated post-event metrics to identify areas for improvement and develop actionable insights for future success.
District Manager
GameStop
01.2018 - 01.2023
- Managed diverse markets across Florida, Colorado, Wyoming, Nebraska, New Mexico, and West Texas, adapting strategies to meet the unique needs of each region.
- My passions are people and creating a people-first and guest-centric environment
- In every area I have covered over multiple states, we have created a winning culture resulting in many awards and promotions
- I personally developed the replacement field leader running the El Paso Texas stores and continue to serve as a mentor to future field leaders in the GameStop environment
- Supervised various locations, enforcing high-quality standards of operation.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- I am most proud of the development of future leaders and the community outreach we have achieved with local events and the future gamers program where we partnered with EA to have elementary students take part in school vs School events in El Paso.
- Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
Attractions Trainer, Coordinator, Guest Relations
Walt Disney World Resorts
08.2011 - 12.2020
- Adapted to various roles across all four parks throughout my tenure, ensuring seamless operations and guest satisfaction.
- High-level representative dedicated to delivering exceptional guest experience and operational excellence.
- Supervised teams of 25-26 employees per shift, optimizing tram operations to reduce guest wait times and enhance overall guest experience.
- Disney College program graduate – DCP Fall advantage 2011 Alumni.
- Promoted an inclusive work environment by tailoring training methods to accommodate diverse learning styles among employees.
- Enhanced employee performance through the development and implementation of comprehensive training programs for new hires and current staff.
- Conducted pre-opening and closing tasks and inspections.
- Supported management''s goals for continuous improvement by proactively identifying areas of opportunity within attraction operations and recommending solutions based on best practices.
- Provided one-on-one mentoring to help individuals reach their full potential within the organization.
District Manager in Training
GameStop
10.2017 - 01.2018
- In my group, I was directly responsible for the overall profitability, marketing, sales, service, and administrative performance of a group of stores.
- Partnered with human resources to recruit top talent for key leadership roles within the district, contributing to overall organizational success.
- Led employee engagement initiatives to cultivate an inclusive workplace, promoting teamwork and collaboration across all organizational levels.
- Reduced shrinkage levels by implementing loss prevention strategies and promoting a culture of accountability among staff members.
- Collaborated with cross-functional teams to drive continuous improvement initiatives and optimize overall business performance.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- My group increased sales up to an average of 20% per month, while also recreating the culture to a guest-focused mentality that led to top results
- One store even achieved the Presidents Club award which was top 1% in the company.
High Volume Store Leader Mentor
GameStop
12.2012 - 10.2017
- Effectively turned around 7 bottom-performing stores by analyzing business opportunities, assessing talent needs, and building a behavior base performance culture to drive consistent results
- Turned around a bottom-performing mall store to a 3.5 million top 10% performing store within a year
- Promoted more than many employees into leadership roles (SGA, ASLs and SLs).
- Optimized staff performance through regular evaluations, coaching sessions, and goal-setting initiatives.
- Worked closely with District Managers and corporate leaders on strategic planning initiatives and implemented action plans.
- Set example for customer service by expertly handling challenging situations and modeling positive behaviors to team members.
- Coached staff to leverage upselling and cross-selling opportunities, driving consistent sales by cultivating competitive and results-driven culture.
- Coordinated with vendors to ensure timely delivery of merchandise while maintaining optimal stock levels instore.
- Controlled costs consistently to effectively eliminate waste and increase profits.
Seasonal Guest Advisor
GameStop
11.2012 - 12.2012
- Anticipated guests' needs, responded promptly and courteously and acknowledged each guest during busiest of times.
- Operated and proficiently navigated computer hardware and software applications and performed accurate data entry to optimize guest services.
Education
Bachelors in Organizational Leadership -
University of Arizona
04.2025
Associates of Arts -
Valencia COLLEGE
Kissimmee, Florida07.2018
Skills
- Strategic Planning
- Cross-Functional Collaboration
- Operations Management
- Cross-functional Team Coordination
- Operations Planning
- Project Planning
- Training and Talent Development
- Community Outreach and Engagement
- Inventory and Cost control
- Bi-lingual – Fluent English and Work proficient in Spanish, conversational in French
- Sales Growth
- Operations Oversight
- Customer Satisfaction
- P&L Management
- Guest Experience
Activities
- Member of the Women’s in Leadership Executive team- Employee Resource Group for Gamestop, Assisted in the growth of WLC through cohort groups, involvement in newsletters, moderating book clubs, setting virtual and in-person conference booths, creating tool kits for all leaders.
- Future Gamers Group, Partnered with EA and El Paso elementary/middle schools to have game tournaments and represent their school. Provided prizes, consoles, TVs, and moderators of the tournament.
- Vintage Vixen Dolls women empowerment group in El Paso Texas, Volunteered at the local food banks and women’s shelters
- Reynold’s home El Paso- a foster home with children, Donated gifts with a partnership of Gamestop to children in the Reynolds home for their birthdays. Sourced clothing for Reynolds home, teen runaway home, and the Annunciation house
- Volunt’ears’ – Disney World project Volunteer, Worked on many projects like planting trees throughout central florida, local foodbank partnerships, Ronald McDonald house
- Big Brothers Big Sisters Program- Big “sister” and mentor for children with special needs
Languages
Spanish
Full Professional
Portuguese
Limited Working
Timeline
Sr. Manager Communications, Events, & Engagement
GameStop
07.2024 - Current
Manager of Events & Engagement
GameStop Corporate
01.2023 - 07.2024
District Manager
GameStop
01.2018 - 01.2023
District Manager in Training
GameStop
10.2017 - 01.2018
High Volume Store Leader Mentor
GameStop
12.2012 - 10.2017
Seasonal Guest Advisor
GameStop
11.2012 - 12.2012
Attractions Trainer, Coordinator, Guest Relations
Walt Disney World Resorts
08.2011 - 12.2020
Bachelors in Organizational Leadership -
University of Arizona
Associates of Arts -
Valencia COLLEGE
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