Renée Copeland
Brea,CA
Summary
VALUE OFFERED SUMMARY An exceptionally result-oriented and career-driven professional with 10+ years of experience identifying opportunities for improvement and risk mitigation to increase sales performance. Offers unmatched strength in account management and relationship building, with strong interpersonal and multi-tasking abilities.
Overview
24
24
years of professional experience
Work History
Long Term Substitute
FULLERTON ELEMENTARY
01.2018 - Current
- Accountable for success of students in multiple grades during zoom distance learning, as well as in person
- Present comprehensive reports for students on IEP plans
- Collaborate with teachers to develop new activities to enhance learning engagement of students
- Regularly engage students in remote team building activities to enhance student motivation
- Implemented grade level curriculum at the start of the school year with one days notice.
- Maintained day-to-day classroom management and discipline to promote learning initiatives.
Teacher
THE SPACE TV
04.2022 - 06.2023
- Create and coordinate schooling for professional dance training program
- Coordinate daily lessons for twenty families in multiple grade levels, while fostering a positive overall experience
- Mentor students in academic, personal and professional development.
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
Manager
AutoTrader.com
01.2013 - 01.2017
- Inspire a proactive, innovative, high-performing team of seven Account Managers responsible for driving online advertising profit
- Provide ongoing role clarity to Account Managers as business needs and organization evolve
- Team with internal partners to proactively identify ways to decrease campaign revenue risk
- Collaborate with Client Services Managers to create content to educate Account Managers on campaign planning, implementation, and measurement
- Assess and present monthly campaign metrics to help inform business decisions
- Communicate constructive and complimentary feedback in the moment to Account Managers
- Lead assessment and presentation of Account Manager mid-year and end of year reviews.
- Accomplished multiple tasks within established timeframes.
Senior Account Manager
AutoTrader.com
01.2012 - 01.2013
- Accountable for success of high volume client campaigns as well as representing full team of Account Managers
- Responsible for all reporting for both individual as well as team accounts
- Present budget updates and final RFP’s to manager
- Lead contact for all client communication.
- Mentored junior account management professionals to develop skills and increase company revenue.
- Provided extensive support in sales, technical and business areas to key accounts.
Account Manager
AutoTrader.com
01.2006 - 01.2012
- Accountable for success of Tier 2 client campaigns
- Responsible for all client reporting
- Manage all budget updates, and RFP’s
- Principle liaison between Sales and Operational teams.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
Senior Analyst
KELLEY BLUE BOOK
01.2006 - 01.2006
- Responsible for identifying, collecting and maintaining sources of vehicle data
- Report to the Director of Data Collections and manage day to day operations
- Develop and maintain client relations with all key automotive OEM contacts on a regular basis through phone calls, emails, meetings and events
- Revise monthly department metrics and reports which ensure goals are consistently being met
- Establish electronic automotive feed strategy designed to decrease manual errors and increase efficiencies in data collection process
- Manage a team of analysts in charge of collection activities to ensure efficient and timely delivery
- Optimize processes and work flows to maximize effectiveness of working staff.
- Investigated system issues and implemented resolutions to reduce downtime.
Advertising Analyst
KELLEY BLUE BOOK
01.2004 - 01.2006
- Responsible for trafficking all, and Dealer advertising as well as reporting campaign results to advertising sales and operations teams
- Coordinated and monitored all month-end reporting in DART for advertising which enabled sales to track their overall marketing campaigns
- Created monthly reports for Dealer Sales to track the success of a new advertising placement that allowed OEMs to purchase more advertising and increase company revenue
- Evaluated booked versus earned revenue allowing sales and accounting to address contract adjustments
- Implemented and monitored all OEM and Dealer advertising campaigns on www.kbb.com
- Communicated with sales to provide delivery of impressions, clicks and click through rate for all campaign lengths.
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
Support Groups Coordinator
ORANGE COUNTY PERFORMING ARTS CENTER
01.2003 - 01.2004
- Accountable for the majority of Performing Arts Support Groups
- Responsible for all operations, financial management, membership development and supervision of the groups
- Coordinated and monitored programs and events for Center Support Groups
- Served as principal liaison for Support Groups, managed office and group financials
- Planned and staffed Board meetings; prepared meeting materials including agendas and reports
- Managed annual membership dues and renewal process for individual groups.
Senior International Assignment Consultant
CENDANT MOBILITY
01.2000 - 01.2003
- Responsible for transitioning families assigned to a corporate international relocation
- Team leader in training all new employees
- Counseled on language training, banking and insurance programs
- Proactively identified cross-selling opportunities of products and services assigned to clients
- Assisted management team in staff recruitment, selection, and performance management.
Education
Bachelor of Arts - Communications
Sonoma State University
Rohnert Park, CA1998
Skills
- Complex Problem-Solving
- Verbal and Written Communication
- Client Meetings
- Staff Development
- Goals and Performance
- Account Management
- Customer Rapport
- Excellent Communication Skills
Accomplishments
- Supervised team of seven staff members.
- Pursuing Perfection Award.
- Account Manager of the year two times.
- Employee of the quarter two times.
Timeline
Teacher
THE SPACE TV
04.2022 - 06.2023
Long Term Substitute
FULLERTON ELEMENTARY
01.2018 - Current
Manager
AutoTrader.com
01.2013 - 01.2017
Senior Account Manager
AutoTrader.com
01.2012 - 01.2013
Account Manager
AutoTrader.com
01.2006 - 01.2012
Senior Analyst
KELLEY BLUE BOOK
01.2006 - 01.2006
Advertising Analyst
KELLEY BLUE BOOK
01.2004 - 01.2006
Support Groups Coordinator
ORANGE COUNTY PERFORMING ARTS CENTER
01.2003 - 01.2004
Senior International Assignment Consultant
CENDANT MOBILITY
01.2000 - 01.2003
Bachelor of Arts - Communications
Sonoma State University
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