Summary
Overview
Work History
Education
Skills
Websites
Keystrengthsandqualifications
Personal Information
Additionalrelevantexperience
Timeline
Generic

RENÉE KOLLAR

Wellington,USA

Summary

Strategic and results-oriented marketing professional with over 10 years of experience in developing and executing compelling content, managing cross-functional teams, and driving successful multi-channel campaigns. Known for creating high-impact messaging that builds brand loyalty, drives engagement, and achieves measurable business results.

Overview

16
16
years of professional experience

Work History

Associate Director, Brand Content & Copy

Boston Proper
01.2019 - Current
  • Lead content strategy and execution for high-visibility, multi-channel marketing campaigns, ensuring consistent brand voice and compelling messaging across all touchpoints
  • Partner with cross-functional teams to develop content strategies aligned with key sales and marketing goals
  • Establish and maintain brand guidelines, ensuring tone, voice, and messaging consistency across digital, print, and social channels
  • Oversee content creation for catalogs, websites, email campaigns, blogs, digital ads, packaging, and social media, optimizing engagement and KPIs
  • Manage relationships with freelance copywriters and agencies, providing editorial direction and quality control

Brand Activation Manager

Newell Brands/Jarden Consumer Solutions
01.2011 - 12.2018
  • Spearheaded brand activation initiatives across multiple categories (home, wellness, beverage), optimizing go-to-market strategies and increasing consumer reach
  • Led the management of a $3M budget for marketing activations, achieving an average ROI of 5:1
  • Developed and executed merchandising strategies, securing $10M+ in additional retail placements
  • Partnered with a national media company to execute a cross-platform consumer campaign that exceeded online reach targets by 200%
  • Collaborated with cross-functional teams to drive volume growth and maximize retail opportunities

Content Manager/Copywriter

Newell Brands/Jarden Consumer Solutions
01.2011 - 12.2018
  • Developed compelling copy and content strategies for diverse brand experiences across digital and print platforms
  • Directed a blog agency, improving content quality and efficiency by 200%
  • Created award-winning digital and social media content, recognized by Graphic Design USA
  • Ensured messaging consistency across all marketing channels, including social, web, video, and in-store displays
  • Led the creation of in-house copy and content processes, reducing costs and turnaround time

Marketing Manager

Newell Brands/Jarden Consumer Solutions
01.2011 - 12.2018
  • Managed cross-functional teams to optimize marketing initiatives, enhancing brand visibility and consumer engagement across retail and e-commerce platforms
  • Increased online awareness, engagement, and database growth by up to 50% per campaign for Crock-Pot, Oster, and Mr
  • Coffee
  • Developed impactful product copy, collateral, and packaging for marketing materials
  • Managed high-budget TV and radio campaigns, ensuring timely execution and adherence to budgets

Copywriter

Office Depot
01.2010 - 12.2011
  • Contributed to private label brand strategies, improving messaging and shopper engagement
  • Rebranded strategic categories, including naming, hierarchy, and claims, strengthening product differentiation
  • Created educational content to build brand awareness and enhance the customer shopping experience
  • Collaborated with cross-functional teams to align copy with legal and creative requirements

Director of Marketing

Perfumania Holdings, Inc.
01.2009 - 12.2009
  • Led marketing initiatives for a national fragrance brand, driving product innovation, packaging, and merchandising across a portfolio of 50+ house brands
  • Managed marketing for 500+ SKUs, including luxury and mass-market fragrances and bath & body products
  • Directed product development, packaging, and seasonal gifting programs, achieving a 35% margin across 25,000+ retail locations
  • Managed a $2M+ budget for creative, advertising, and public relations initiatives

Education

Certified Copywriting Specialist -

Business Training Institute

Completed coursework - Marketing

SUNY Farmingdale
Farmingdale, NY

Completed coursework - Business Administration

Berkeley College
Hicksville, NY

Skills

  • Content Strategy
  • Copywriting
  • Brand Development
  • Brand Positioning
  • Cross-functional Leadership
  • Digital Marketing
  • Social Media Marketing
  • Consumer Engagement
  • Project Management
  • ROI Optimization
  • Content Management Systems (CMS)
  • Adobe Creative Suite
  • Social Media Management Tools
  • Google Analytics
  • SEO Optimization
  • Microsoft Office Suite
  • Content Creation
  • Brand Stewardship
  • Strategic Leadership
  • Consumer Engagement Focus
  • Digital Marketing Expertise

Keystrengthsandqualifications

  • Exceptional Content Creation: Proficient in developing persuasive and engaging copy for diverse channels (digital, print, social, etc.) that resonates with target audiences and drives engagement.
  • Strong Brand Stewardship: Skilled in maintaining brand voice consistency, ensuring messaging aligns with overall marketing strategy and brand objectives.
  • Strategic Leadership: Experience leading cross-functional teams, managing agency relationships, and executing large-scale marketing campaigns.
  • Consumer Engagement Focus: Adept at leveraging consumer insights to activate and nurture brand loyalty through targeted campaigns and content.
  • Digital Marketing Expertise: Comprehensive understanding of digital marketing best practices, from social media strategy to SEO and data analysis.
  • Project Management: Proven ability to oversee projects from concept to execution, ensuring deadlines are met and budgets are adhered to, with a focus on maximizing ROI.

Personal Information

Title: MARKETING LEADER | CERTIFIED COPYWRITING SPECIALIST

Additionalrelevantexperience

  • Renaissance Cosmetics, Stamford, CT, Brand Manager
  • Del Laboratories, Farmingdale, NY, Marketing Manager/Creative Services Manager

Timeline

Associate Director, Brand Content & Copy

Boston Proper
01.2019 - Current

Brand Activation Manager

Newell Brands/Jarden Consumer Solutions
01.2011 - 12.2018

Content Manager/Copywriter

Newell Brands/Jarden Consumer Solutions
01.2011 - 12.2018

Marketing Manager

Newell Brands/Jarden Consumer Solutions
01.2011 - 12.2018

Copywriter

Office Depot
01.2010 - 12.2011

Director of Marketing

Perfumania Holdings, Inc.
01.2009 - 12.2009

Completed coursework - Marketing

SUNY Farmingdale

Completed coursework - Business Administration

Berkeley College

Certified Copywriting Specialist -

Business Training Institute

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