RENE LAGUNA
Jacksonville
Summary
An accomplished professional with more than a decade of experience in the dynamic medical field, I have honed my skills in both social media and traditional marketing. My career reflects a steadfast commitment to exceptional patient care and exceeding financial objectives. With more than 20 years in customer service and 10 years in leadership, I drive innovation, cost-efficient initiatives, and process optimization across diverse medical marketing environments.
Overview
9
9
years of professional experience
Work History
Founder / Marketing Director
SRL Advisory
Jacksonville
01.2024 - Current
- Founded SRL Advisory from the ground up, developing full brand identities and infrastructures for emerging medical and wellness practices, achieving 10–20% month-over-month patient growth within the first year.
- Designed and executed digital marketing strategies across Meta, Google, and organic channels, boosting social engagement by over 200% and generating 55+ qualified new patient leads per month.
- Created and managed all marketing collateral and automated campaigns, improving inquiry-to-appointment conversion by 30%.
- Launched integrated, SEO-optimized platforms that achieved top-tier Google Maps visibility within six months.
- Implemented CRM and lead-tracking systems, improving efficiency by 30% and reducing cost-per-lead by 22%.
- Provided strategic consultation aligning marketing KPIs with profitability goals, guiding clients to profitability within their first operational year.
Director, Client Servicing
Jax Spine & Pain
Jacksonville
01.2023 - 01.2024
- Developed and executed targeted marketing strategies that increased referral volume by 20% and supported steady quarter-over-quarter revenue growth.
- Expanded physician and attorney referral partnerships by 20%, strengthening brand visibility and patient acquisition pipelines across Northeast Florida.
- Produced and managed all marketing collateral—including digital ads, physician packets, event signage, and brochures—enhancing brand consistency and professional presentation across all channels.
- Implemented data-driven ROI tracking and performance analytics, improving marketing efficiency by 20% and optimizing advertising spend.
- Led community engagement and digital outreach initiatives that boosted local awareness and social following by 40%, resulting in measurable increases in patient consultations.
Marketing Director
Retina Associates
Jacksonville
01.2022 - 01.2023
- Launched a new office within two months, achieving full occupancy from day one.
- Drove 20% revenue growth and market share increase within two quarters through data-driven strategies.
- Directed digital transformation initiatives that increased online visibility, engagement, and patient acquisition.
Director of Marketing
Vertex Viral
Jacksonville
01.2020 - 01.2022
- Executed multi-channel campaigns for platinum-selling and award-winning artists, achieving top streaming-platform performance.
- Expanded social media reach and engagement through influencer collaborations and audience analytics.
Director of Marketing
Riverside Pain Physicians
Jacksonville
01.2017 - 01.2022
- Expanded practice network from 3 to 15 locations across Northeast Florida and Southeast Georgia through targeted referral strategies.
- Led successful practice mergers, strengthening brand footprint and operational growth.
- Mentored and developed marketing team members, with two advancing to management-level roles.
Education
High School -
Edward White High School
Jacksonville, FLSoutheastern School of Neuromuscular Therapy -
Southeastern School of Neuromuscular Therapy
Jacksonville, FLSkills
- Marketing
- Financial Management
- Problem Solving
- Data Analysis
- Customer Service
- Revenue Generation
- Planning & Organization
- Communication
- Employee Development
- Campaign management
- Digital marketing
- B2B marketing
Timeline
Founder / Marketing Director
SRL Advisory
01.2024 - Current
Director, Client Servicing
Jax Spine & Pain
01.2023 - 01.2024
Marketing Director
Retina Associates
01.2022 - 01.2023
Director of Marketing
Vertex Viral
01.2020 - 01.2022
Director of Marketing
Riverside Pain Physicians
01.2017 - 01.2022
High School -
Edward White High School
Southeastern School of Neuromuscular Therapy -
Southeastern School of Neuromuscular Therapy