Renée Moses
St George,SG
Summary
Highly creative and innovative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Reef View Enterprises
07.2022 - Current
- Developed and executed targeted marketing campaigns to attract high-net-worth individuals and institutional clients, resulting in a 20% increase in client base.
- Managed brand positioning and messaging to differentiate the firm from competitors, emphasizing expertise, integrity, and personalized client service.
- Developed and executed digital marketing strategies tailored to the financial services industry, leveraging platforms like LinkedIn and Instagram for targeted outreach.
- Implemented lead generation strategies including SEO, SEM, email marketing, and social media advertising to generate qualified leads for financial planning and investment services.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Assistant Marketing Manager
Atlantis The Palm, Kerzner International
09.2021 - 07.2022
- Created and executed seasonal and promotional marketing campaigns to drive bookings and increase occupancy rates, achieving a 70% increase in room reservations.
- Enhanced the resort's online presence through SEO, PPC advertising, social media engagement, and email marketing, resulting in a 85% growth in website traffic and direct booking
- Implemented strategies to improve guest satisfaction and loyalty, including personalized marketing communications and loyalty programs, leading to a 15% increase in repeat guests.
- Conducted market research and competitor analysis to identify trends, opportunities, and threats in the hospitality industry, informing strategic marketing decisions.
- Monitored and analyzed key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, optimizing strategies for continuous improvement.
Marketing Executive
Grenada Tourism Authority
07.2016 - 08.2021
- Developed and executed marketing strategies to promote the destination to domestic and international travelers, increasing visitor arrivals by XX% year-over-year.
- Led the planning and implementation of integrated marketing campaigns across multiple channels including digital, print, social media, and events, showcasing the destination's unique attractions and experiences.
- Utilized SEO, PPC advertising, content marketing, and social media platforms (e.g., Instagram, Facebook) to enhance the destination's online presence and engagement, resulting in a XX% growth in social media followers and website traffic.
- Organized and promoted tourism events, festivals, and cultural celebrations to attract visitors and extend their length of stay, collaborating with local communities and stakeholders.
- Fostered partnerships with airlines, hotels, tour operators, and travel agencies to create joint marketing campaigns and promotions, increasing package bookings and visitor spending.
- Managed media relations and secured positive coverage in travel publications, online travel portals, and broadcast media, enhancing the destination's reputation and visibility.
- Oversaw marketing budgets, ensuring efficient allocation of funds and achieving cost savings through competitive bidding and negotiation with suppliers and vendors.
Education
MBA - International Marketing
University of The West Indies
Trinidad 08.2020
Skills
- Social Media Marketing
- Brand Development
- Campaign Management
- Project Management
- Data Analytics
- Digital Marketing
- Strategic Planning
- Media Buying
- Web Analytics
Certification
Project Management Professional, Project Management Institute - May 2021
Timeline
Marketing Manager
Reef View Enterprises
07.2022 - Current
Assistant Marketing Manager
Atlantis The Palm, Kerzner International
09.2021 - 07.2022
Marketing Executive
Grenada Tourism Authority
07.2016 - 08.2021
MBA - International Marketing
University of The West Indies
Project Management Professional, Project Management Institute - May 2021
Similar Profiles
Renée Moses MBA PMPRenée Moses MBA PMP
Marketing Manager at Reef View EnterprisesMarketing Manager at Reef View Enterprises
Jordyn ToscanaJordyn Toscana
Payroll Specialist at Blue Reef Enterprises LLCPayroll Specialist at Blue Reef Enterprises LLC
Brendan Des BrisayBrendan Des Brisay
Rope Access Technician Spratt Level 3 at Vertigo and Rocky View EnterprisesRope Access Technician Spratt Level 3 at Vertigo and Rocky View Enterprises