Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Rene Rolander

Lake Elsinore,CA

Summary

Marketing leader with extensive experience at IE Tool Sales, LLC, specializing in strategic planning and brand management. Proven ability to drive revenue growth through innovative social media campaigns and effective public relations strategies. Skilled in relationship building and budget management, consistently achieving impactful results in competitive markets.

Overview

42
42
years of professional experience

Work History

MARKETING DIRECTOR

IE TOOL SALES, LLC MATCO TOOLS DISTRIBUTOR
Temecula, Wildomar, Murrieta, Lake Elsinore, CA
01.2018 - Current
  • Executed Matco Brand communications and outreach efforts to enhance IE Tools sales distributorship.
  • Managed marketing budget, ensuring compliance with allocated limits for all activities.
  • Developed and implemented social media campaigns to boost brand visibility.
  • Processed marketing materials, advertising, and promotional campaigns efficiently.
  • Monitored daily inventory to optimize stock levels and reduce shortages.
  • Formulated sales strategy to drive revenue growth across distribution channels.
  • Tracked daily sales performance to identify trends and improve outcomes.

DIRECTOR OF SALES AND MARKETING

PINS N POCKETS ENTERTAINMENT, LLC
01.2015 - 01.2018
  • Planned and organized the Grand Opening and Branding of Pins N Pockets Entertainment LLC. Developed sales programs and set up booking software; Tripleseat, LLC to the property. Re-branded Wedding Venue logo and direction. Sold events: Corporate, Weddings, Birthday parties, Teambuilding and more. Wrote and authored proposals, all media, marketing plans, all promotional collateral materials, all Public Relations and wrote the Marketing plan to Escapology Escape Rooms. Built and managed digital Social Media for the property. Managed high-level relationships in the community and surrounding businesses with numerous Chambers of Commerce’s. Created Food & Beverage packages with events, quotes & booked events. Promoted all businesses within the business & built all social media boosted targets to each business within: Bowling, Sports Tavern, Arcade, Laser Tag, Birthdays, Fundraisers, Public, Private and Charter school programs. Managed donations and worked as a public relations ambassador to the community and businesses.

INDEPENDENT MARKETING CONTRACTOR

THE EMPOWERMENT GROUP
01.2009 - 01.2015
  • Project management: RANCHO MISSION VIEJO COMPANY: Brand Ambassador/Opened up first multi-generational community. Grand Opening had 17,000 guests a day. Represented 8 Home Builders. Lifestyle marketing and community representative. Peking Handicrafts, San Francisco/China: carved new markets in Wine Industry utilizing custom linens as branding products for wine clubs and show rooms. Auto Max Service Center/Newport Beach & Tustin: MARKETING CONSULTANT/mailers, implemented gift card program and social media. TOMMY BAHAMA: Special retail events

Director of New Business Development

TREVI ENTERTAINMENT CENTER
01.2007 - 01.2009
  • Built events packages and sales to all areas within the entertainment property. Defined Trevi as 92,000 sq ft destination meeting and event location in Southern CA. Developed and executed Group Sales; Corporate Meetings, Events and Parties, Team Building, Group and Individual Fundraising programs, Weddings and Quinceanera’s. Maintained high visibility in the surrounding Inland Valley Community, networking with local and national organizations, organized tradeshows and recruited entertainment events to draw in the public. Directed sales activities, wedding marketing, telemarketing, on-line and direct mail, public relations to generate business and increase market share. Established key accounts with Abbott, Hansen’s, Chevron…to name a few. Managed high-profile accounts to develop long term relationships.

National Account Executive

MERIDIAN ENTERPRIZES CORPORATION
01.2005 - 01.2007
  • Identified and sold multi-faceted individual and promotional incentive solution programs with Fortune 500 & 1000 companies. Focused on helping retailers, manufacturers, building industry, resellers to increase sales and profitability thru various promotional programs & products. Sold incentive sales tools. “Supreme Privileges” is a points-based loyalty program that is used to increase revenue & market share. Key accounts: New Century Financial & Mortgage, Printronix, Southwest Building Supply, McConnell Landscape

Secured Independent Contractor Positions

951 Magazine, Costco, Model Home Center
01.1989 - 01.2005
  • NEW PRODUCT LAUNCHES KOCE-TV; Huntington Beach, California (2004-2005) Non-Profit Marketing Consultant Strategic marketing consultant for the “Butterfly Initiative” focusing on engaging communities in Orange County with fundraising for the Arts and Science Endowment. Implemented corporate marketing plan and merchandising butterfly package to build products and sold sponsorship. Recruited and managed 60 artists. The Leasing Offices of South Coast Plaza; Costa Mesa, California (2000-2005) Marketing Associate Assisted the Marketing Director with numerous aspects of prospecting and negotiating available RE lease space for Plaza Tower, Center Tower, Park Tower and California Bank and Trust Building. Developed marketing presentations targeted at major Law Firms & prominent businesses, set up appointments, executed all work orders, agreements and contracts, updated current lease space availabilities and business activities to Trade publications, showed space, executed proposals managed tenant lease files and internal office procedures. (Other properties: Orange County Performing Arts Center, South Coast Plaza Management and Harbor Gateway Business Centers under the Segerstrom umbrella) Past clients include: Cows on Parade, Suite Home Chicago, Steinberg and Moorad, the Y& R Companies, HLF Advertising, Action Sports Retailers Convention, Dynalloy, Inc., Charlotte Russe, Bakers Square Restaurants, Health Club Media Networks, America’s Cup Race, Shop Television NETWORK, National Data Research, Cabrook Bank (bank card services), FIDM Productions, Hyatt Hotels, DONNELLY MARKETING, CHICAGO-RJ Reynolds field marketing. portfolio available. Independent Writer / Co-Producer, 1998-2001; Los Angeles, California Developed original conceptual script treatments for a weekly television series interactive with web page. Hearts and Company, Writers Guild registration #707358I was originally developed as a “Pilot” for a one hour weekly variety show as a platform to educate, motivate and inspire worthwhile “Causes/Charities” and events that connect people with their personal dreams and passions. HBO picked as an option “Special”.

ACCOUNT EXECUTIVE

ABBEY GROUP Hotels (Anvan Companies)
01.1987 - 01.1989
  • Sales Manager promoted. Generated outstanding corporate bookings and events Account Executive to Anvan Company HQ Created incentive programs to all of Anvan holdings: Abbey Resort, Interlaken Resort, Knickerbocker Chicago, Barkley Chicago, Directed “Grand Openings for The Fontana Spa, Geneva National, and The Kennel Club.

FIELD MARKETING CONSULTANT

BAKERS SQUARE RESTAURANTS (VICORP)
01.1984 - 01.1986
  • Opened 48 new Baker Square Restaurants. Conducted focus group interviews. Negotiated all media and planned each store Grand Opening.

OLYMPIC MARKETING & SALES REPRESENTATIVE

LOS ANGELES SUMMER GAMES SOUTHERN CALIFORNIA RAPID TRANSIT DISTRICT
01.1983 - 01.1984
  • Developed transportation marketing and sales programs with the Los Angeles Olympic Organizing Committee. Executed sales programs for limited edition token sets to alleviate a $3.7 million operating deficit needed for bus transportation for the games. Initiated $1.8 million in sales revenue within five months. Executed promotional cross tie-in programs with Olympic sponsors and venues. Created sales literature and sold advertising to offset its cost to the agency.

Education

INFLUENCERS, BRANDING & MARKETING

AD WEEK SOCIAL MEDIA SERIES
Los Angeles
01.2018

Real Estate

ALLE SCHOOL OF REAL ESTATE
Los Angeles, CA
01-2018

BFA - GRAPHIC DESIGN

ARIZONA STATE UNIVERSITY
Tempe, AZ
08-1982

MBA - Business Administration And Management

LAKE FOREST SCHOOL OF BUSINESS

Skills

  • Strategic Planner, New Business Development, Branding, Sales, Public Relations Campaigns, Social Media Marketing, Online Advertising, Relationship Building, Customer Client Relations, Creative Development, Project Management, Admin Assistant, Data Entry, Executive Support, Travel Arrangements, Event Coordination
  • Brand management
  • Marketing strategy
  • Social media marketing
  • Sales forecasting
  • Budget management
  • Customer relationship management
  • Market research
  • Content creation
  • Team leadership
  • Public relations
  • Inventory management
  • Branding
  • Performance tracking
  • Digital marketing
  • Fact-checking
  • Creative direction
  • Brand positioning
  • Product promotions
  • Business planning
  • Campaign management

Affiliations

See letters of Recommendation

Timeline

MARKETING DIRECTOR

IE TOOL SALES, LLC MATCO TOOLS DISTRIBUTOR
01.2018 - Current

DIRECTOR OF SALES AND MARKETING

PINS N POCKETS ENTERTAINMENT, LLC
01.2015 - 01.2018

INDEPENDENT MARKETING CONTRACTOR

THE EMPOWERMENT GROUP
01.2009 - 01.2015

Director of New Business Development

TREVI ENTERTAINMENT CENTER
01.2007 - 01.2009

National Account Executive

MERIDIAN ENTERPRIZES CORPORATION
01.2005 - 01.2007

Secured Independent Contractor Positions

951 Magazine, Costco, Model Home Center
01.1989 - 01.2005

ACCOUNT EXECUTIVE

ABBEY GROUP Hotels (Anvan Companies)
01.1987 - 01.1989

FIELD MARKETING CONSULTANT

BAKERS SQUARE RESTAURANTS (VICORP)
01.1984 - 01.1986

OLYMPIC MARKETING & SALES REPRESENTATIVE

LOS ANGELES SUMMER GAMES SOUTHERN CALIFORNIA RAPID TRANSIT DISTRICT
01.1983 - 01.1984

INFLUENCERS, BRANDING & MARKETING

AD WEEK SOCIAL MEDIA SERIES

Real Estate

ALLE SCHOOL OF REAL ESTATE

BFA - GRAPHIC DESIGN

ARIZONA STATE UNIVERSITY

MBA - Business Administration And Management

LAKE FOREST SCHOOL OF BUSINESS

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