Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
Reef View Enterprises
07.2022 - Current
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Assistant Marketing Manager
Atlantis The Palm, Kerzner International
09.2021 - 07.2022
- Drive rooms and guest services business to ensure brand consistency in communications both on and offline.
- Created and executed communications and marketing campaigns and activations.
- Implemented 360 key sales, tactical offers and bespoke packages.
- Worked on yearly Marketing Plans for the brand and rooms business across global markets to maximize awareness and generate revenue.
- Developed in-resort marketing communications to ensure a smooth guest experience.
- Drive media buying and campaign management to maximize reach, frequency and continuity across all key markets.
- Managed internal photoshoots & video shoots.
- Copywriting for website, campaigns, emails and publications.
Marketing Executive
Grenada Tourism Authority
07.2016 - 08.2021
- Managed all corporate marketing functions with budget of XCD$2.5M including brand management,
campaign launch, advertising, marketing collateral and events. - Developed and implemented most cost effective and performance driven activities to enhance brand awareness in source markets and increase visitor arrivals.
- Effectively planned and executed brand enhancement strategies to increase brand visibility & credibility through the use of digital and email marketing tools.
- Approved and signed off on all creatives for advertising campaigns throughout the UK & German markets.
- Managed and coordinated all aspects of attendance at trade shows, workshops, conferences and stakeholder
consultations. - Daily collaboration with UK & Germany offices to ensure maximum exposure of the brand within the
markets. - Managed and maintained partner relationships incl. hoteliers, airlines, tour operators, trade and media.
- Negotiated contracts with suppliers to ensure efficient use of funds for optimal Return on Investment.
- Successful hosting of training events with travel trade professionals within the market (UK & Germany).
- Conducted research and prepare reports and presentations on potential expansion into new markets through analysis of the market.
Market Research Consultant
Cuna Caribbean Insurance Society
10.2014 - 05.2015
- Collected and analyzed data from variety of sources to create detailed reports for the insurance product lines.
- Analysed revenue generating opportunities through the evaluation of the current sales and premium data
within the industry, thus identifying multiple new business opportunities for product offerings. - Conducted market analysis identifying market trends and competitor strategies.
Education
MBA - International Marketing
01.2020
- Relevant Coursework: Marketing Management & Cost Accounting & Financial Management
Skills
- Brand Development
- Market Analysis
- Digital Marketing
- Corporate Communications
- Business Development
- Project Management
- Budgeting and Allocation
- Strategic Partnership
- Public and Media Relations
- Campaign Development
- Social Media Content Creation
- Marketing and Advertising
Certification
- Project Management Professional , Project Management Institute
- Investment Migration, Investment Migration Council
Timeline
Marketing Manager - Reef View Enterprises
07.2022 - Current
Assistant Marketing Manager - Atlantis The Palm, Kerzner International
09.2021 - 07.2022
Marketing Executive - Grenada Tourism Authority
07.2016 - 08.2021
Market Research Consultant - Cuna Caribbean Insurance Society
10.2014 - 05.2015
University of The West Indies - MBA, International Marketing
- Project Management Professional , Project Management Institute
- Investment Migration, Investment Migration Council
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