RENEROSE PINLAC ABILLAR
Bay Point
Summary
Results-driven professional with a proven history of delivering high-quality work. Recognized for strong communication and collaboration skills, consistently contributing to team success and organizational objectives. Committed to exceptional service and continuous professional growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
SEM Manager | PPC Manager | Digital Marketing Expert
Freelancer
03.2022 - Current
- Executed comprehensive digital marketing strategies, including SEM, customer acquisition, and remarketing campaigns across various platforms.
- Conducted keyword research to identify optimal terms for ad placements.
- Analyzed campaign performance data to refine strategies and improve results.
- Managed client budgets and allocated resources effectively across campaigns.
- Implemented A/B testing to evaluate ad effectiveness and user engagement.
- Monitored industry trends to adapt strategies for changing market conditions.
- Provided client consultations to discuss strategy adjustments and performance insights.
- Conducted competitor analysis to identify best practices in the industry.
- Managed budgets for each campaign while meeting established goals such as clicks, impressions, and conversions.
- Optimized keyword lists, ad copy, landing pages, and other elements to increase quality scores and decrease cost per click.
- Performed A and B testing of various components within campaigns to determine the most effective approach.
- Researched competitor activities in order to develop successful strategies for gaining market share.
- Reviewed analytics data regularly in order to make informed decisions about future strategies.
- Implemented tracking codes on websites to measure the success of campaigns across multiple channels.
- Utilized bid management tools such as DoubleClick Search or Marin Software to adjust bids in real time based on performance metrics.
- Managed web traffic analytics and reporting using Google Analytics to enhance conversion optimization.
- Measured and analyzed performance of digital marketing campaigns against defined goals and budgets, focusing on ROI and KPIs.
- Identified actionable trends and insights to optimize spending and enhance campaign performance.
- Created engaging ad copy and calls-to-action, overseeing translation management for global campaigns.
- Collaborated with internal marketing teams to brainstorm innovative growth strategies aligned with client objectives.
- Conducted experiments and conversion tests to improve user engagement and increase conversions.
- Partnered with internal teams to design landing pages that optimize user experience across online assets.
PPC Expert & Media Buyer Consultant
ClickX
01.2013 - 09.2025
- Created and optimized ad campaigns and paid search landing pages to enhance performance.
- Managed PPC campaigns across multiple platforms to optimize ad performance.
- Analyzed campaign data to refine targeting and improve engagement rates.
- Implemented A/B testing to evaluate different ad variations and enhance effectiveness.
- Monitored budget allocation across campaigns to maintain optimal spend efficiency.
- Monitored budgets, bids, and keyword performance to ensure maximum ROI.
- Analyzed data to identify trends and insights in order to optimize campaigns.
- Managed multiple accounts within Google Ads and Bing Ads platforms including search, display, remarketing campaigns.
- Analyzed ad campaigns, increasing return on investment through data-driven insights.
- Leveraged Google Ads to execute diverse online marketing initiatives.
- Optimized pay-per-click campaigns, significantly improving ROI metrics.
- Managed display campaigns across multiple devices to maximize reach and engagement.
- Developed innovative PPC strategies to boost online visibility effectively.
- Collaborated with marketers, Google Ads specialists, and account managers to align efforts.
- Assisted in weekly reporting and KPI updates to track campaign effectiveness.
New Business Strategist, Global Kick-start, Google Customer Solutions
Teletech - Google Ads
Taguig
03.2017 - 03.2022
- Deine and execute campaigns on a day-to-day basis. Own the metric to get maximum ROI out of the budget.
- Driving exponential growth by bringing challenging ideas and campaigns that drive brand, product, and business.
- Work with the team to run campaigns that drive results
- Planning and Manage campaigns across platforms, social, search, display, email, and retargeting networks
- Partner eectively with cross-functional Product, Engineering, and other marketing teams by understanding other teams' goals, seeking their input, and incorporating their expertise into plans
- Collaborate with the acquisition channel owners to build an integrated acquisition strategy for ads ready customers
- Apply growth marketing principles into A/B experiments to improve our current programs
- Develop executive presentations to communicate strategy, priorities, and results
- Work towards assigned goals while prioritizing and delivering outstanding customer experience to Google's advertisers.
- Work closely with colleagues in New Business Sales from Small to Medium-sized Business (SMB) Sales teams to deliver a seamless customer transition and experience.
- Implement creative ways to improve our customer's advertising performance by tailoring and sharing performance-enhancing suggestions, and by promoting other Google products.
- Provide strategic advice and help our customers get the best return on their advertising investment by working closely in a consultative role with customers.
- Google Ads certiied – Search, Display, Mobile, Analytics, Shopping Video
Promoted to Learning & Development (L&D) | Product & Trainer for Google Ads at TTEC
Teletech - Google Ads
Taguig
01.2018 - 03.2022
- Designed and implemented comprehensive product training programs aligned with needs analysis and product launches.
- Developed training materials for employee onboarding and skill enhancement.
- Facilitated interactive workshops to improve team collaboration and communication.
- Evaluated training needs through surveys and direct feedback from staff.
- Conducted one-on-one coaching sessions to address performance gaps.
- Facilitated in-depth digital marketing instruction, focusing on Google Ads best practices.
- Developed training materials for new hires, ensuring thorough understanding of digital marketing concepts.
- Conducted case studies and analyses to enhance learning outcomes and practical application.
- Delivered progressive training sessions, outlining quarterly topics for continuous improvement.
- Established clear training documentation for sales and product roles across organization on a quarterly basis.
- Integrated internal and external best practices into product training to boost sales performance and profitability.
- Tracked training effectiveness in collaboration with Sales Analyst, presenting findings to Operations Manager and Client.
PPC Expert & Media Buyer
YCP Solidiance
01.2015 - 01.2016
- Manage and strategize paid campaigns on ad platforms such as Google, Facebook, LinkedIn, and other social media marketing channels.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Track and measure performance, and present results for optimization of these campaigns using a variety of analytical tools - with the view to help to shape future marketing strategies and initiatives.
- Assist in handling full ownership of paid campaigns, including setting up campaigns, technical expertise for tag setting/conversion tracking, optimizing campaigns, etc.
- Collaborate with internal teams to complement and enhance overall campaign performances.
- Assist with client communication as a marketing expert proactively identify client needs, and address them. Effective client presentation.
- Conceptualize and execute ad copywriting, ad targeting, online content, and marketing collaterals depending on the client's objectives.
- Guide the concept to design and develop content for visual collaterals, e.g., EDM's, Facebook ads, display ads, websites, landing pages, videos, etc.
- Evaluate the effectiveness of marketing channels and activities.
- Knowledge management for research.
- Experience in both B2B and B2C industries.
- Any other marketing/admin duties as assigned.
Head of Google Ads
Bruntwork
07.2014 - 12.2014
- Managed Google Ads Team to drive effective campaign strategies across APAC, UK, and US.
- Oversaw Google and Bing paid media management to achieve CPA and ROAS targets.
- Executed A/B tests for ad copy and audience targeting to enhance performance.
- Conducted comprehensive market, audience, and competitor research for informed decision-making.
- Tracked daily, weekly, and monthly metrics to identify areas for improvement.
- Launched and optimized PPC campaigns, focusing on keyword selection and audience targeting.
- Monitored budgets and adjusted bids to maximize ROI on advertising spend.
- Produced detailed performance reports for management, including dashboards.
Head of Google Ads
1Web.com
11.2013 - 06.2014
- Formation Of Effective And Eficient YouTube and Google Ads Strategies for non-proit organization
- Creating, Launching, And Managing Various PPC Ad Campaigns
- Manage Budget And Make Best Strategies For Effective Bidding To Make Maximum ROI.
- Perform AB Testing By Creating Different Ad Copies With Different Headlines.
- Manages Your Bids And Create Campaign Strategies
- Creating And Finalizing Attractive And Relevant Landing Pages For Google Ads.
- KPI Tracking To Monitor Performance
- Manages Your Bids And Create Campaign Strategies
- Make Plans For Audience Targeting
- Producing Reports For Ad Management And Insights
- Checking And Monitoring Existing Ad Campaigns And Making Recommendations On How To Optimize And Update Them.
- Preparing And Producing Detailed Analysis And Reports Of Ad Campaigns And Presenting Them To The Other Staff.
- Analyzing The Latest Marketing Trends And Optimize Ad Campaigns According To That
- Suggest Ways To Reduce Fraud Clicks.
- Making Suggestions For Creative Ad Campaigns And Templates.
Senior Paid Acquisition Manager - Freelance
Magic Inc.
03.2013 - 10.2013
- Optimized PPC strategy through collaboration with stakeholders, driving campaign performance across multiple channels.
- Directed digital content strategies across advertisements and landing pages to enhance user experience.
- Oversaw paid acquisition planning while ensuring accurate forecasting and budget management.
- Implemented best practices for optimization techniques and technologies in campaigns.
- Tracked critical account metrics such as budget caps, impression shares, and quality scores.
- Developed targeted audience segments for both acquisition and retargeting efforts.
- Produced detailed reports on performance metrics and revenue outcomes on a regular basis.
- Worked closely with designers and marketers to align content with audience demands.
PPC and Google Ads Manager
Concrete Marketing Crew
02.2012 - 02.2013
- Managed end-to-end campaign processes, including forecasting, execution, monitoring, evaluation, and optimization to maximize lead generation.
- Managed Google Ads campaigns for diverse clients in digital marketing sector.
- Analyzed campaign performance data to refine strategies and enhance effectiveness.
- Developed ad copy and creatives aligned with client brand messaging.
- Monitored budget pacing and adjusted bids accordingly to ensure goals were met within budget limits.
- Performed extensive A and B testing of ad copy and landing pages.
- Implemented various tactics such as dynamic search ads and remarketing lists for search ads.
- Utilized Google Tag Manager for tagging and analytics, enabling data-driven strategy creation.
- Conducted keyword research and refined campaigns for enhanced visibility and engagement.
- Analyzed competitor advertising strategies to develop effective business plans.
- Optimized ad copy and landing pages to improve lead quality significantly.
- Regularly optimized campaigns based on performance metrics to drive continuous improvement.
- Identified trends, insights, and adjusted spending to enhance overall campaign effectiveness.
- Measured and reported marketing campaign performance weekly using Google Sheets and Data Studio.
Education
Bachelor Science - Nursing
St. Jude College Manila
Sampaloc, Manila01.2007
High School -
Hercules Middle/High School
Hercules, CA06.2003
Elementary -
St. Scholastica's College
Singalong St, Metro Manila03.1998
Skills
- Google Ads management
- PPC campaign optimization
- Analytics reporting
- Conversion rate optimization
- Data analysis
- Campaign tracking
- Campaign management
- Keyword research
- Pay-per-click management
Certification
- Google Ads Certiied Google.com Year 2017 - Present
- A Member of University Of California Leadership Institute A.Y. 2002-2003 California, USA
- Philippine Nurses Association Member since 1997 Manila, Philippines
References
- Samuel, Empay, Trainer Associations, Teletech
- Christopher, Cintron, Training Manager, Teletech
Disclaimer
I hereby certify that the above information is, to the best of my knowledge and belief, true and correct.
OTHER PERSONAL DATA
Above-average communication skills, fluent in English and Filipino. I Like sports and reading science fiction books. I'm Dependable, analytical, hardworking, diligent, flexible - willing to take on a variety of tasks, strong sense of responsibility, can get along well with others, cheerful outlook, positive attitude, reliable and prompt. Can work under pressure with minimal supervision.
Languages
English
Professional
Timeline
SEM Manager | PPC Manager | Digital Marketing Expert
Freelancer
03.2022 - Current
Promoted to Learning & Development (L&D) | Product & Trainer for Google Ads at TTEC
Teletech - Google Ads
01.2018 - 03.2022
New Business Strategist, Global Kick-start, Google Customer Solutions
Teletech - Google Ads
03.2017 - 03.2022
PPC Expert & Media Buyer
YCP Solidiance
01.2015 - 01.2016
Head of Google Ads
Bruntwork
07.2014 - 12.2014
Head of Google Ads
1Web.com
11.2013 - 06.2014
Senior Paid Acquisition Manager - Freelance
Magic Inc.
03.2013 - 10.2013
PPC Expert & Media Buyer Consultant
ClickX
01.2013 - 09.2025
PPC and Google Ads Manager
Concrete Marketing Crew
02.2012 - 02.2013
Bachelor Science - Nursing
St. Jude College Manila
High School -
Hercules Middle/High School
Elementary -
St. Scholastica's College
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