Renee Arruda
Swansea,MA
Summary
Accomplished Creative Content Strategist and content creator with a proven track record enhancing brand messaging and community engagement through innovative content strategy development and effective project management. Expert in copywriting and relationship building, significantly improving audience engagement and internal communications. Adept at managing multiple projects while producing successful outcomes.
Overview
10
10
years of professional experience
Work History
Creative Content Strategist
Commonwealth Financial Network
11.2022 - Current
- Develop and execute content strategies across various channels, including website, social media, and email marketing.
- Manage the production of high-quality content aligned with brand voice and marketing objectives.
- Generate stories to reflect current trends and news to pull audience into website.
- Create original content using social listening and independent sources.
- Strengthen content through proofreading and editing.
Marketing Writer
Commonwealth Financial Network
07.2021 - 11.2022
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Organized material to research and complete writing tasks.
- Provided writing support for various projects and departments.
- Repurposed and optimized existing content for use in different mediums.
- Researched and wrote original content for case studies, emails and newsletters.
Senior Communications Consultant
Metlife
03.2016 - 07.2021
- Led the development and execution of large-scale internal communication projects.
- Managed a team of writers, ensuring deadlines and quality standards were met.
- Provided strategic communication recommendations to business partners to enhance customer experience.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Assistant Vice President; Development Manager
Citizens Financial Group, Inc.
03.2014 - 03.2016
- Spearheaded the creation and implementation of comprehensive communication plans that supported project and business objectives, aligning them with strategic goals.
- Collaborated closely with business partners to develop and deliver effective sales and service communication materials.
- Established and maintained an internal communications guide, leading training sessions for employees.
Education
Bachelor of Arts - English Literature
University of Massachusetts - Dartmouth
North Dartmouth, MA12.1998
Skills
- Content Strategy Development
- Community Engagement
- Internal Communications
- Brand Messaging
- Copywriting
- Content Curation
- Problem-Solving
- Relationship Building
- Project Management
Timeline
Creative Content Strategist
Commonwealth Financial Network
11.2022 - Current
Marketing Writer
Commonwealth Financial Network
07.2021 - 11.2022
Senior Communications Consultant
Metlife
03.2016 - 07.2021
Assistant Vice President; Development Manager
Citizens Financial Group, Inc.
03.2014 - 03.2016
Bachelor of Arts - English Literature
University of Massachusetts - Dartmouth
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