Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Renee Baribeau

Freeland,WA

Summary

Dynamic and results-driven marketing leader with extensive experience in strategy, brand development, and communications. Known for advising senior leadership and spearheading initiatives that align with organizational mission and strategic priorities, including the successful creation and execution of high-impact marketing campaigns, events, and programs. As an award-winning author and seasoned conference director, I bring expertise in fostering engagement, expanding brand awareness, and driving sales growth. Adept at managing diverse teams, developing compelling narratives, and cultivating relationships with key stakeholders to amplify organizational impact. Proven track record of elevating mission-driven projects through innovative marketing strategies and thought leadership.

Overview

21
21
years of professional experience

Work History

Marketing Director

Renewal Health Group, Montare Behavioral Health
08.2020 - 07.2025
  • Brand Development: Spearheaded brand development for a multi-facility behavioral healthcare start-up, ensuring cohesive identity and market presence.
  • Enhanced Brand Image: Improved brand visibility and reputation through focused marketing campaigns, creation of compelling collateral, and active professional networking to bolster outreach efforts.
  • Strategic Campaign Execution: Orchestrated and executed well-coordinated campaigns, events, and PR strategies, including the premiere Behavioral Health Conference at UCLA and Emerging Themes in Behavioral Health (2022, 2023, 2024, 2025).
  • Creative Team Leadership: Built and managed a high-performing creative team, producing dynamic, high-quality assets across websites, podcasts, video, print, and digital platforms.
  • Sales Collaboration: Led weekly brainstorming sessions with the sales team to generate innovative ideas and promotional strategies.
  • Market Analysis: Conducted in-depth market trend and competitive analysis to identify opportunities and maximize potential value.
  • Industry Networking: Cultivated strong relationships with industry professionals and influencers to enhance brand credibility and reach.
  • Comprehensive Marketing Plans: Developed and implemented marketing strategies aligned with overarching business goals and objectives.

Director Business Development

Michael's House Treatment Center
04.2019 - 08.2020
  • Strategic Marketing Leadership: Directed the development of successful marketing strategies in collaboration with the marketing team, ensuring alignment with business objectives.
  • Budget Oversight: Established and managed marketing budgets to optimize resource allocation and ROI.
  • Client Relationship Leadership: Fostered and strengthened relationships with key decision-makers within client organizations to drive growth, enhance retention, and build long-term partnerships.
  • Visionary Conference Leadership: Conceived and chaired the National Finding Freedom LGBTQ Symposium for seven years, demonstrating thought leadership in sales and marketing for national conferences.
  • Brand Representation: Served as a company ambassador, representing products and services at major conferences and trade association meetings.
  • Sales Team Leadership: Recruited, interviewed, and hired top talent, building a dedicated and knowledgeable sales team that delivered consistent results.
  • Market Intelligence Leadership: Monitored competitive activity and market conditions, providing actionable insights to management for strategic decision-making.
  • CRM Development Strategy: Spearheaded the creation of a robust CRM database by leveraging referrals, cold calling, direct mail, email campaigns, and networking, ensuring a pipeline of qualified leads.

Community Outreach and Marketing

Foundations Recovery Network
12.2013 - 04.2019
  • Event Planning Leadership: Provided strategic support to senior leadership by creating comprehensive status reports covering planning, scheduling, cancellations, inquiries, resource allocation, risk mitigation, and proposal development for various events.
  • Operational Oversight: Managed all administrative logistics for event planning, including contract negotiations, fee collection, event bookings, and promotional activities, ensuring seamless execution.
  • Marketing Strategy Development: Designed impactful marketing collateral and sales tools, such as brochures, data sheets, presentations, and proposals, to support outreach efforts.
  • Lead Generation Initiatives: Leveraged techniques including cold calling, networking, and prospecting to successfully cultivate new leads and grow business opportunities.
  • Goal-Driven Leadership: Established clear objectives to drive key business initiatives, including enhancing customer retention, boosting sales, expanding online presence, and increasing brand awareness and digital traffic.
  • Content Creation Leadership: Produced high-quality online marketing content, including blogs, promotional materials, and advertisements, to engage audiences and strengthen brand positioning.
  • Alumni Program Management: Oversaw an alumni network of 15,000 connections, fostering engagement and building long-term relationships.
  • Customer Relationship Management: Handled over 20 customer interactions daily, leading to a 30% increase in sales and improved client satisfaction.
  • Program Development Expertise: Identified and utilized resources to implement innovative programming and drive policy, system, and environmental changes to meet organizational goals.

Desert Holistic Network

Enlightenment Productions
03.2004 - 12.2013
  • Campaign Strategy Leadership: Partnered with marketing teams to design, execute, and optimize impactful campaigns tailored for solo entrepreneurs, driving measurable business growth.
  • Digital Presence Expansion: Strengthened web presence for over 100 business owners by introducing media products across key delivery platforms, including Facebook, Twitter, and LinkedIn.
  • Brand Consistency Oversight: Ensured cohesive branding across all web and app-based platforms, enhancing brand recognition and trust.
  • Content Development Leadership: Produced engaging, original video content for distribution on proprietary websites and third-party streaming platforms, expanding audience reach.
  • SEO Integration Expertise: Embedded advanced SEO strategies into all customer-facing content, improving search rankings and enhancing user discoverability.

Education

Bachelor of Arts - Communication

University of Southern Maine
Portland, ME
1979

Some College (No Degree) - Graphic Design And Video Production

College of The Desert
Palm Desert, CA

Skills

  • Establishing strategic relationships
  • Social media marketing proficiency
  • Organizational strategy development
  • Brand identity creation
  • Strategic decision making
  • Team development
  • Proficient in Adobe Creative Suite
  • Campaign strategy formulation
  • Visual concept development
  • Strategic project planning

Accomplishments

  • Award-Winning Author: Best-selling Hay House author of Winds of Spirit and A Pilgrim's Guide to Walking Wisdom: 11:11 Insights.
  • Conference Leadership: Directed the operation, sales, and development of the Finding Freedom Symposium, a national conference for LGBTQ addiction professionals (2015–2020), and Emerging Themes in Behavioral Health (2021-2025).
  • Podcast Host and Producer: Co-host and producer of The Shamans Cave, a widely followed podcast on spiritual and shamanic practices.

Timeline

Marketing Director

Renewal Health Group, Montare Behavioral Health
08.2020 - 07.2025

Director Business Development

Michael's House Treatment Center
04.2019 - 08.2020

Community Outreach and Marketing

Foundations Recovery Network
12.2013 - 04.2019

Desert Holistic Network

Enlightenment Productions
03.2004 - 12.2013

Bachelor of Arts - Communication

University of Southern Maine

Some College (No Degree) - Graphic Design And Video Production

College of The Desert

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