Renee Bridwell
Hoboken,NJ
Summary
Strategic Sr. Copywriter & Creative Lead with 10+ years of experience creating impactful messaging for fast-growing brands. Proven track record of creating marketing copy that boosts clarity, conversion, and brand perception.
Overview
10
10
years of professional experience
Work History
Copy Lead
Thinx (Kimberly-Clark)
New York, NY
09.2023 - 02.2025
- Wrote or oversaw all copy at Thinx through launch of 30+ products and changing business needs.
- Concepted and created educational organic video series for Get BodyWise, a hub for shame-free body education, which boosted engagement and was featured in Forbes.
- Led all copy for leakproof launch, including blog, YouTube, & social content; collaborated cross-functionally to ensure alignment with marketing strategy and consumer data.
Copy Lead
Modern Age
New York, NY
12.2021 - 01.2023
- Crafted brand narrative & established tone of voice for launch of company, utilizing audience insights.
- Wrote and edited all site, studio, social, and marketing copy through launch of 50+ products and treatments.
- Proactively collaborated with marketing, design, and clinical teams for efficacy & consistency in messaging.
Sr. Manager, Copy
Casper
New York, NY
04.2016 - 11.2021
- Leader & builder of Casper brand from early days through IPO. Promoted 3 times due to high performance, leadership, and brand impact.
- Managed Jr. Copywriter & Sr. Freelance Writers, offering mentorship, feedback, and guidance.
- Crafted messaging for 360 brand campaigns and major launches, including new products and our 60+ stores.
- Created & pitched new Brand Guidelines; guided team to align creative with new & improved strategy.
Copywriter
Atomicdust
St. Louis, MO
05.2015 - 04.2016
- Wrote, pitched, & edited brand identities, site copy, and marketing content for B2B and B2C clients.
Education
Bachelor of Journalism - Strategic Communications
University of Missouri - Columbia
Skills
- Copywriting, Editing, & Direction
- Creative Campaign Development
- People Management & Leadership
- Brand Positioning & Storytelling
- Video Concepting, Scripting, & Production
- Presenting & Pitching
Timeline
Copy Lead
Thinx (Kimberly-Clark)
09.2023 - 02.2025
Copy Lead
Modern Age
12.2021 - 01.2023
Sr. Manager, Copy
Casper
04.2016 - 11.2021
Copywriter
Atomicdust
05.2015 - 04.2016
Bachelor of Journalism - Strategic Communications
University of Missouri - Columbia