Summary
Overview
Work History
Education
Skills
Timeline
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Renee Bridwell

Hoboken,NJ

Summary

Strategic Sr. Copywriter & Creative Lead with 10+ years of experience creating impactful messaging for fast-growing brands. Proven track record of creating marketing copy that boosts clarity, conversion, and brand perception.

Overview

10
10
years of professional experience

Work History

Copy Lead

Thinx (Kimberly-Clark)
New York, NY
09.2023 - 02.2025
  • Wrote or oversaw all copy at Thinx through launch of 30+ products and changing business needs.
  • Concepted and created educational organic video series for Get BodyWise, a hub for shame-free body education, which boosted engagement and was featured in Forbes.
  • Led all copy for leakproof launch, including blog, YouTube, & social content; collaborated cross-functionally to ensure alignment with marketing strategy and consumer data.

Copy Lead

Modern Age
New York, NY
12.2021 - 01.2023
  • Crafted brand narrative & established tone of voice for launch of company, utilizing audience insights.
  • Wrote and edited all site, studio, social, and marketing copy through launch of 50+ products and treatments.
  • Proactively collaborated with marketing, design, and clinical teams for efficacy & consistency in messaging.

Sr. Manager, Copy

Casper
New York, NY
04.2016 - 11.2021
  • Leader & builder of Casper brand from early days through IPO. Promoted 3 times due to high performance, leadership, and brand impact.
  • Managed Jr. Copywriter & Sr. Freelance Writers, offering mentorship, feedback, and guidance.
  • Crafted messaging for 360 brand campaigns and major launches, including new products and our 60+ stores.
  • Created & pitched new Brand Guidelines; guided team to align creative with new & improved strategy.

Copywriter

Atomicdust
St. Louis, MO
05.2015 - 04.2016
  • Wrote, pitched, & edited brand identities, site copy, and marketing content for B2B and B2C clients.

Education

Bachelor of Journalism - Strategic Communications

University of Missouri - Columbia

Skills

  • Copywriting, Editing, & Direction
  • Creative Campaign Development
  • People Management & Leadership
  • Brand Positioning & Storytelling
  • Video Concepting, Scripting, & Production
  • Presenting & Pitching

Timeline

Copy Lead

Thinx (Kimberly-Clark)
09.2023 - 02.2025

Copy Lead

Modern Age
12.2021 - 01.2023

Sr. Manager, Copy

Casper
04.2016 - 11.2021

Copywriter

Atomicdust
05.2015 - 04.2016

Bachelor of Journalism - Strategic Communications

University of Missouri - Columbia

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