Summary
Overview
Work History
Education
Skills
Timeline
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Renee Brown

Huntersville,NC

Summary

Design professional with over 15 years of strategic vision and creative leadership. Utilizes innovative design and brand development to elevate projects. Track record of fostering collaborative environments and producing high-impact visual content.

Overview

10
10
years of professional experience

Work History

Creative Director

Be Rooted
03.2023 - Current
  • Directed brand identity, messaging, packaging guidelines, and illustration systems for startup brand.
  • Led creative strategy for new products, collections, and retail collaborations with Target, Kohl's, and Walmart.
  • Managed prototype testing, sampling, and quality assurance to ensure retail and customer experience goals.
  • Oversaw a remote creative team and project workflows via Asana, while managing team budget and resources.
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.

Creative Director

Charlotte Regional Visitors Authority
08.2021 - 03.2023
  • Directed in-house creative team across branding, digital campaigns, and exhibit design projects in the tourism industry.
  • Held regular team meetings and one-on-ones to foster alignment, mentorship, and productivity.
  • Managed external vendors and freelancers, optimizing workflows and improving process efficiency.
  • Delivered work for major clients including NASCAR Hall of Fame, Spectrum Center, and Charlotte Film.
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.

Senior Art Director

Urban Skin Rx
06.2020 - 08.2021
    • Led design and creative direction for all packaging, print, and in-store visual materials.
    • Partnered with marketing, product, and manufacturing teams to align beauty packaging with brand goals.
    • Directed post-production processes, including image selection and retouching for campaigns.
    • Contributed to award-winning designs that elevated customer experience and shelf appeal.
    • Mentored junior designers, providing guidance and support to foster professional growth and development.
    • Streamlined design processes for increased efficiency, resulting in faster project turnaround times and reduced costs.

Design Manager

Equitable
06.2015 - 02.2020
  • Led creative development for integrated marketing campaigns, social media, and print collateral.
  • Managed design team workflows using WorkFront to ensure timely project delivery and brand consistency.
  • Collaborated closely with copywriters and digital designers on campaign concepting and execution.
  • Delivered work across channels including direct mail, email, brochures, and environmental signage.
  • Coordinated cross-functional teams to ensure seamless communication and project delivery, meeting all deadlines and budget constraints.

Education

BFA - Graphic Design

Appalachian State University
Boone, NC
05.2008

Skills

  • Concept development
  • Brand storytelling
  • Design thinking
  • Creative team leadership
  • Project management
  • Workflow optimization
  • Photography direction
  • Consumer packaged goods expertise
  • Print Production & Prepress
  • Adobe Creative Suite
  • Google Workspace
  • Microsoft 365

Timeline

Creative Director

Be Rooted
03.2023 - Current

Creative Director

Charlotte Regional Visitors Authority
08.2021 - 03.2023

Senior Art Director

Urban Skin Rx
06.2020 - 08.2021

Design Manager

Equitable
06.2015 - 02.2020

BFA - Graphic Design

Appalachian State University

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