Summary
Overview
Work History
Education
Skills
Timeline
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Renee Butzler

Northfield,MN

Summary

Experienced, data-driven, collaborative consumer insights leader with a passion for understanding how people think, feel, and behave and dedication to partnering with coworkers to promote engaged, empowering work culture. Recognized for ability to translate complex data into meaningful insights that drive business decisions. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Skilled at working with cross-functional teams in fast-paced environments. Effective communication skills used to build strong relationships at all levels of an organization and proven ability to adapt rapidly to new situations.

Overview

23
23
years of professional experience

Work History

Senior Manager

Best Buy Co. Inc
01.2012 - 10.2022
  • Solve business problems by annually conducting 20+ research projects and synthesizing and analyzing multiple data sources to uncover insights and create concise and compelling stories to bring those insights to life. Lead insights on 5+ multiple cross-functional project teams annually.
  • Establish consultative relationships with executive leaders. Influence leaders at all levels with actionable recommendations based upon sound research and analytics and intimate understanding of consumers, Best Buy and industry.
  • Provided strong leadership to enhance team productivity and morale. Manage client relationships with internal clients and external vendors
  • Identified cost improvement changes and cost savings plans to increase company savings.

Senior Manager, Brand, Advertising & Media Insight

Best Buy Inc
  • Managed 4 large-scale projects annually and introduced new systems, tools, and processes to achieve challenging objectives.
  • Manage advertising and campaign measurement team, leading all brand, advertising, and media insights for major marketing campaigns. Conduct and oversee research to measure performance, including benchmarking, proprietary surveys, and complex neuroscience research.
  • Build and maintain strategic relationships with marketing and enterprise leadership to develop business insights to most important business questions, both short and long-term.
  • Implemented and developed operational standards, policies and procedures.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.

Manager, Holiday Research & Insights

Best Buy Inc
  • Develop, manage, and execute consumer insights learning plans in aide of holiday and spring gifting drive times. Accomplished multiple tasks within established timeframes.
  • Build up client relationships to determine business insights regarding clients’ most important business issues/needs.
  • Create solid recommendations based upon research and analysis, utilizing understanding of consumers and Best Buy.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.

Associate Manager, CX Measurement

Best Buy Inc
  • Stood up internal platform for all of Best Buy's customer experience surveys, generating millions of respondents annually. Point of contact for survey platform vendor, Confirmit, coordinating data transfers, survey programming, survey reporting, platform maintenance, IT and PII compliance.
  • Partner with Best Buy IT and reporting teams to integrate outside data collected on research platforms into internal Best Buy systems.
  • People manager of tools and capabilities team within Enterprise NPS Research.
  • Oversee $5 million research budget including forecasting, reconciling and daily management.

Market Research Analyst

Xcel Energy
01.2000 - 01.2012
  • Design and implement projects that fulfill research objectives within client timing and resource constraints, including methodology, sample, survey instrument, analysis plan design, vendor management and reporting with recommendations and conclusions
  • Tracked key performance indicators to measure success of campaigns.
  • Assist executive leadership with strategy regarding customer credibility by recommending goal measurements, targets and communication tactics
  • Oversee research budget of over $10 million including forecasting, reconciling and daily management.

Education

MBA - Business Administration

Regis University
Denver, CO
2012

Bachelor of Arts - Business Communications, Management Information Systems

Augsburg College
Minneapolis, MN
2000

Skills

  • Storytelling with data
  • Strategic planning with data driven decision-making
  • Data mining, analysis and monetization
  • Budget development and management
  • Expertise in numerous research techniques, including qualitative, quantitative research, customer segmentation, neuroscience, text analytics
  • Impeccable data visualization, reporting and presentation skills
  • Proficiency with research tools & platforms, including SPSS, Confirmit, Decipher, etc)
  • Proven leader including direct reports and cross-functional team leadership

Timeline

Senior Manager

Best Buy Co. Inc
01.2012 - 10.2022

Market Research Analyst

Xcel Energy
01.2000 - 01.2012

Senior Manager, Brand, Advertising & Media Insight

Best Buy Inc

Manager, Holiday Research & Insights

Best Buy Inc

Associate Manager, CX Measurement

Best Buy Inc

MBA - Business Administration

Regis University

Bachelor of Arts - Business Communications, Management Information Systems

Augsburg College

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