Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
25
25
years of professional experience
Work History
Director Behavioral Health
Horizon Health At Bristol Health
04.2020 - Current
Responsible for the maintenance of the contractual relationship and overall administration of patient care for the 15-bed geriatric and 16-bed adult acute psychiatric programs
Provides clinical oversight to multidiscipline staff of 190 including Nursing, Social Work, Case Management and Occupational Health
In charge of the development and implementation of a comprehensive community relations program
Actively develops and monitors $28M annual budget through appropriate expenditures, authorized variances, attention to skill mix and cost containment and revenue generating programs
Responsible for the development and implementation of all policies and procedures for the programs
Leads an aggressive referral development program that produces an appropriate census for the units
Ensures the program meets and maintains all local, state and Joint Commission regulations and standards along with Quality Compliance and Risk Management
Defines the philosophy, goals, and objectives of the treatment program, under the direction of hospital administration, and in conjunction with the Medical Director.
Community Education Manager
Horizon Health At Bristol Health
11.2017 - 04.2020
Responsible for overall planning, development and implementation of a comprehensive marketing and education program
In charge of planning and implementing an education program to provide professionals with Behavioral Health Education, promote professional growth and increase awareness of the psychiatric units
Coordinated the referral development/marketing process, developed, and maintained accurate community education information and account management systems, as well as coordinated the unit’s internal and external communications program
Facilitated the Referral Satisfaction Survey program ensuring data was disseminated to the organization.
Director of Sales and Marketing
ARTIS Senior Living, LLC
05.2016 - 09.2017
Developed and implemented an annual marketing plan for an operational annual budget of $2M
Responsible for developing structured advertising campaigns to increase brand recognition, including incentive programs and literature resulting in an increased customer base
Managed all sales and marketing activities for a startup Assisted Living Memory Care community
Scope of accountability included strategic planning, competitive analysis, market positioning, new business development and building strategic partnerships.
Director of Marketing
Arden Courts of Farmington
07.2014 - 05.2016
Improved company profitability through consistent census building
Responsible for building and maintaining Assisted Living occupancy through the implementation of facility marketing plans
Managed and maintained educational programs for professionals and patient families.
Community Relations Manager
Czepiga Daly & Pope
12.2013 - 07.2014
Coordinated contracts, schedules, collateral, and training materials for continuing education classes and speaking engagements
Managed and maintained content on company website for blog, articles, promotion of speaking engagements and Continuing Education
Responsible for database and communications for the organization.
Human Resources Communications Specialist
Middlesex Health
10.2009 - 12.2013
Responsible for creating a Wellness Program and Rewards System to promote optimal health and wellbeing for 3000+ employees in multiple locations which drove savings by reducing healthcare costs by 5-10%
Developed an Employee Wellness Program including topics of health, financial and work life balance in conjunction with our Healthcare provider ConnectiCare
Created and managed a companywide Wellness webpage for all employees providing access to important health benefits and wellness information
Executed a comprehensive communication plan to include printed materials as well as email campaigns, intranet, newsletter and electronic messaging.
Executive Recruiter
The Marrick Group
08.1999 - 02.2009
Responsible for recruiting and placing top candidates in Marketing and Sales Management positions with major durable goods Fortune 500 companies.
Education
Bachelor of Science - Corporate Communications/Marketing
Addiction Inpatient Services LPN at Horizon Health Network- Victoria Health CentreAddiction Inpatient Services LPN at Horizon Health Network- Victoria Health Centre