Summary
Overview
Work History
Education
Skills
Timeline
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Renée Hioki

Honolulu,HI

Summary

Dynamic Ecommerce Marketing Manager with a focus on strategic planning and data analysis. Experienced in developing and implementing targeted campaigns that significantly increase website traffic and improve customer engagement. Proven ability to leverage SEO and email marketing to drive revenue and achieve business objectives.

Overview

12
12
years of professional experience

Work History

Ecommerce Marketing Manager

The Art Source Inc. (Pictures Plus, CocoNene)
Kapolei, Hawaii
12.2021 - Current
  • Developed comprehensive ecommerce marketing strategies to boost website traffic and brand awareness.
  • Executed targeted email campaigns promoting products, services, and special offers.
  • Analyzed customer data to identify key markets for successful product launches.
  • Implemented SEO best practices, improving organic search rankings and increasing site traffic.
  • Collaborated with developers ensuring technical accuracy of websites and content optimization.
  • Monitored industry trends, integrating innovative ideas into marketing plans.
  • Generated reports detailing website performance metrics, including page views and conversions.
  • Planned meetings to share marketing plans and align future business objectives.

Digital Marketing Manager

Castle Resorts & Hotels
Honolulu, Hawaii
05.2017 - 09.2020
  • Executed digital marketing strategies for hotel promotions and events to drive traffic.
  • Managed social media platforms, enhancing customer engagement and brand presence.
  • Created engaging content for blogs and newsletters, improving customer communication.
  • Analyzed data from Google Analytics to track campaign performance and effectiveness.
  • Optimized web pages using SEO techniques for higher search engine rankings.
  • Coordinated with creative team members to produce impactful digital content.
  • Planned and implemented paid search campaigns across multiple ad networks.
  • Researched competitive landscape, adjusting strategies based on competitor activities.

Ecommerce Marketing Manager

Crazy Shirts Inc
‘Aiea, Hawaii
07.2016 - 04.2017
  • Executed ecommerce marketing strategies to drive increased website traffic.
  • Drove initiatives for acquisition, retention, and reactivation through diverse digital channels.
  • Managed effective social media campaigns targeting key audiences.
  • Analyzed traffic data to improve user experience and optimize conversion rates.
  • Executed email campaigns promoting products and enhancing customer engagement.
  • Coordinated digital promotions and sales events to maximize visibility.
  • Generated detailed reports on performance metrics like page views and conversions.
  • Worked closely with design teams to develop compelling visuals for promotional efforts.

Assistant Director of Online Marketing

Foodland Markets
Honolulu, Hawaii
06.2015 - 06.2016
  • Executed targeted content and marketing plans for Foodland, Coffee Bean and Tea Leaf, enhancing brand visibility.
  • Worked cross-functionally with marketing and buying teams to ensure alignment with organizational goals.
  • Elevated brand presence by implementing effective awareness campaigns across diverse digital platforms.
  • Integrated digital marketing strategies with brand marketing calendars, supporting unified brand promotion.
  • Crafted and edited website content, driving increased user engagement and retention.
  • Developed and executed weekly email content with compelling headlines to enhance audience engagement.
  • Coordinated schedules with the creative team to ensure timely execution of website and email projects.
  • Analyzed campaign performance metrics and delivered comprehensive reports to optimize marketing strategies.

Online Banking Product Manager

First Hawaiian Bank
Honolulu, Hawaii
09.2013 - 06.2015
  • Managed the Bank’s corporate website, FHB.com, ensuring seamless functionality and alignment with brand objectives.
  • Oversaw the Bank’s social media initiatives to enhance online engagement and strengthen digital presence.
  • Led product management initiatives for FHB's digital banking platforms, including Online, Mobile, and Direct Banking.
  • Collaborated with Marketing, product managers, and Personal & e-Banking teams to align online banking initiatives with business objectives.
  • Managed product lifecycle from conception through launch and ongoing support.
  • Developed strategic roadmaps aligning products with organizational goals and customer demands.
  • Oversaw compliance with regulatory requirements in product offerings and marketing materials.

Education

Bachelor of Science - Consumer Studies, Textile Design

SUNY Buffalo State
Buffalo, NY
06-1988

Skills

  • Ecommerce strategy
  • Email marketing
  • SEO optimization
  • Data analysis
  • A/B testing
  • Digital marketing
  • content creation
  • performance reporting
  • project management
  • Ecommerce platform knowledge
  • Web design principles
  • CRM system management
  • Mobile marketing techniques
  • Search engine optimization
  • Email marketing strategy
  • eCommerce expert
  • Database management
  • Launch new products

Timeline

Ecommerce Marketing Manager

The Art Source Inc. (Pictures Plus, CocoNene)
12.2021 - Current

Digital Marketing Manager

Castle Resorts & Hotels
05.2017 - 09.2020

Ecommerce Marketing Manager

Crazy Shirts Inc
07.2016 - 04.2017

Assistant Director of Online Marketing

Foodland Markets
06.2015 - 06.2016

Online Banking Product Manager

First Hawaiian Bank
09.2013 - 06.2015

Bachelor of Science - Consumer Studies, Textile Design

SUNY Buffalo State

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