Renee Kasuboski

· Provided comprehensive advertising, social media consulting, and account management services.

· Executed strategic social media ad placement and management across platforms including Facebook, Facebook Business Manager, Creator Studio, Instagram, Twitter, YouTube, and Google Ads, catering to clients in the Automotive, Travel, and Hardware industries.

· Managed digital campaigns from inception to completion, ensuring effective targeting, budget allocation, and messaging tailored to client objectives.

· Generated monthly reports detailing campaign spend, key metrics, and screenshots for ROI analysis, offering insights and recommendations for optimization.

· Utilized a range of applications including Motionleap, We Video, Google Drive, and Drop Box to enhance campaign creativity, collaboration, and organization.

· Established and currently lead a non-profit organization dedicated to supporting veterans and first responders through mental health initiatives and suicide prevention programs.

· Developed and implemented the Warrior Response Tool Kits, providing practical resources for trauma recovery, anxiety management, and cognitive function improvement.

· Cultivated partnerships with community organizations, mental health providers, and businesses to expand outreach and support services.

· Directed strategic planning, fundraising campaigns, and sponsorship acquisition to ensure the sustainability and growth of the organization.

· Spearheaded marketing and awareness efforts, including social media campaigns, public speaking engagements

· Impacted the lives of veterans and first responders by delivering tailored resources, promoting resilience, and reducing stigma around mental health challenges.

• Spearheaded the development of multiple metrics-driven dashboards, enhancing transparency for both our team and upper management
• Orchestrate training and execution of various new programs and processes for a team of 11, ensuring a smooth transition without adversely affecting sales or productivity
• Achieve strategic account objectives through lead generation across all vertical markets, and seamlessly transitioned from strictly National accounts to Global, quoting over $151+ million dollars of products and a 24% increase YOY 2023-2024
• Effectively navigate increased workflow during two acquisitions across the United States, including Hawaii, Alaska, and Canada, managing a team of 12 with precision
• Achieve strategic account objectives by generating leads across all vertical markets within the organization
• Spearhead funding initiatives to expand School Specialty's product offerings, prioritizing reach, frequency, and speed
• Close sales through relationship-building with accounts, showcasing the value of our diverse product lines and resources
• Consistently met or exceed sales targets and quotas, contributing to overall sales goals and revenue.

• Provided comprehensive advertising, social media consulting, and account management services
• Executed strategic social media ad placement and management across platforms including Facebook, Facebook Business Manager, Creator Studio, Instagram, Twitter, YouTube, and Google Ads, catering to clients in the Automotive, Travel, and Hardware industries
• Managed digital campaigns from inception to completion, ensuring effective targeting, budget allocation, and messaging tailored to client objectives
• Generated monthly reports detailing campaign spend, key metrics, and screenshots for ROI analysis, offering insights and recommendations for optimization
• Utilized a range of applications including Motionleap, We Video, Google Drive, and Drop Box to enhance campaign creativity, collaboration, and organization.

• Collaborative Campaign Development:
Worked closely with the marketing team to create targeted promotional campaigns that significantly increased engagement from prospective customers.
• Sales Meetings and Trainings:
Attended monthly sales meetings and quarterly sales trainings, staying current with industry trends and refining sales techniques.
• Customer Trust and Professional Demeanor:
Gained customer trust and confidence through a compelling, persuasive, and composed professional demeanor.
• Relationship Building and Customer Loyalty:
Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and an expanded client base.
• Lead Conversion and Upselling:
Boosted lead conversion rates by conducting thorough needs assessments, identifying opportunities for upselling and cross-selling.
• Exceeding Sales Targets:
Consistently met or exceeded sales targets and quotas, contributing to the overall sales goals and revenue of the company.
• Customer Relationship Management:
Nurtured long-term customer relationships through regular check-ins, keeping customers informed of relevant updates and promotions.

• Identified revenue growth opportunities through trend analysis, devised creative solutions and executed campaigns
• Supported sales team pre-campaign and post-sale, ensuring customer needs were met
• Managed multiple projects efficiently to meet deadlines, from local to national accounts
• Maintained customer accounts, scheduled ads, and managed artwork
• Utilized Salesforce for daily activities and kept sales teams informed
• Acted as key liaison with customers for ad-related tasks, ensuring smooth execution of advertising plans.