RENEE RITCHIE
Los Angeles,CA
Summary
Experienced Director and Production Assistant with 15 years of experience in entertainment and events. Specializing in large-scale dance conventions, production logistics, casting, and choreography for top brands. Proficient in leading creative rehearsals and managing budget reconciliation to achieve organizational goals.
Overview
6
6
years of professional experience
Work History
Co-Founder / Director
Tasmanian Dance Expo
01.2020 - Current
- Manage all administrative and production aspects of a national dance convention.
- Coordinate full event operations, including registration, flights, accommodations, faculty scheduling, and venue execution.
- Develop and execute marketing campaigns and social media content across multiple platforms.
- Source sponsors, manage sales calls, and maintain long-term business partnerships.
- Write and manage grant proposals for funding and support documentation.
- Utilize Xero software for budgeting, reconciliation, and financial tracking.
- Create and execute itineraries, contracts, and BEOs.
- Oversee venue logistics, signage, exhibitor management, and stage operations.
- Plan and run fashion shows, masterclasses, and live performances.
- Provide leadership and support to staff and volunteers, ensuring smooth event execution.
- Established foundational processes for business operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Trained and guided team members to maintain high productivity and performance.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Manage daily incoming calls and emails
Casting Director / Choreography Consultant
Freelance / Various Clients
01.2020 - Current
- Cast performers for high-profile projects including:
- "Birthday Month" Music Video (Charles Jenkins / DK Casting)
- "Blippi The Musical" Live U.S. Tour (Round Room)
- "LOL Surprise" YouTube Series
- "HSMTMTS" Live GMA Performance
- Studio 7 Fashion Show (TDE Australia)
- Managed live and virtual auditions, talent communication, and agency liaison.
- Drafted casting breakdowns, confirmed availabilities, and organized callbacks.
- Negotiated payments, schedules and billing with actors and agents.
- Witnessed all rounds of auditions to determine most qualified talent for roles.
- Assisted with open auditions to fill smaller roles.
- Sent out audition materials such as scripts and sheet music about casting requirements.
- Coordinated casting sessions by reserving audition space, scheduling talent and spearheading day-of activities.
Production Assistant
CEO Hollywood Dance Convention
01.2024 - Current
- Draft and manage BEOs, venue contracts, and security needs.
- Manage Coordinate hotel rooming lists, flights, and crew logistics for event tours
- Organize spreadsheets, payments, itineraries, and contract execution.
- Assist with faculty management, media coordination, and on-site support.
- Act as liaison between departments and venue partners for seamless event flow.
- Stayed alert, active, and ready to respond to any request at any time using variety of available resources.
- Supported current production needs by moving items between equipment and staging areas.
- Communicated with other crew members via walkie talkies to coordinated production activities.
- Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays
- Create and execute itineraries, contracts, and BEOs.
Assistant Director & Director of Choreography
Ordinary Creatives
01.2020 - Current
- Lead rehearsals and choreographic development across multi-disciplinary projects.
- Develop original movement vocabulary tailored to artist identity and story.
- Oversee cast coordination, rehearsal planning, and venue tech needs.
- Manage production resources including schedules, wardrobe, and lighting.
- Maintain administrative systems and production calendars to ensure timely execution.
- Established team priorities, maintained schedules and monitored performance.
- Assisted crews with set building and pointed out problems that could be potential safety issues.
Assistant Director (D23 Expo)
ZEDINK
01.2022 - 01.2023
- Assisted in large-scale Disney production (D23 Expo Musical Extravaganza).
- Coordinated live auditions, cast selection (25 dancers), and rehearsal support.
- Managed schedules, documentation, and internal communications.
- Provided choreographic support and stage blocking assistance.
- Facilitated meetings between creative departments and production.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Director of Choreography and Production
Round Room Live
01.2022 - 01.2023
- Developed choreography for all musical segments in a touring kids show.
- Collaborated with producers and creative directors to ensure cohesive performance design.
- Assisted director across rehearsals, tech, and show calls.
- Managed all scheduling, casting notes, and rehearsal documentation.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Assisted in recruiting, hiring and training of team members.
Judge / Faculty - Dance Competitions
View Dance Challenge, KAR
01.2019 - Current
- Judged regional and national competitions with emphasis on technical critique and performance quality.
- Delivered constructive critiques and mentorship to young dancers.
- Assisted with award distribution, scheduling, and backstage coordination.
- Represented events publicly and maintained professional rapport with studios and parents.
Education
Diploma - Performing Arts
Brent Street Performing Arts
12.2007
Skills
- Strategic Planning
- Vendor Negotiation
- Event Management
- Budget Management
- Social Media Management
- Staff Leadership
- Grant Writing
- Casting
- Content Creation
- Event Logistics
- Production Coordination
- Spreadsheet Organization
- Talent Scheduling
- Sponsorship Outreach
- Choreography & Creative Development
- Teaching & Mentoring
- Event Registration Management
- Administrative Systems (Xero Software)
- Venue Negotiation
- Flight & Travel Coordination
- Contract Review
- On-Site Execution
- Team Leadership
- Creative Problem Solving
LANGUAGES
English - Native
SOCIAL LINKS & PORTFOLIO (Optional)
- Instagram: @reneeritch
- Linktree: linktr.ee/reneeritchie.com
World Choreography Awards 2015 "Outstanding Choreography Digital Format"
2015 World Choreography Award for 'Outstanding Choreography - Digital Format' was presented to Paula Abdul, Renee Ritchie, Nakul Dev Mahajan and Chucky Klapow for their music video "Check Yourself". The video was launched as part of the Avon Foundation for Women's Breast Cancer Awareness campaign.
Timeline
Production Assistant
CEO Hollywood Dance Convention
01.2024 - Current
Assistant Director (D23 Expo)
ZEDINK
01.2022 - 01.2023
Director of Choreography and Production
Round Room Live
01.2022 - 01.2023
Co-Founder / Director
Tasmanian Dance Expo
01.2020 - Current
Assistant Director & Director of Choreography
Ordinary Creatives
01.2020 - Current
Casting Director / Choreography Consultant
Freelance / Various Clients
01.2020 - Current
Judge / Faculty - Dance Competitions
View Dance Challenge, KAR
01.2019 - Current
Diploma - Performing Arts
Brent Street Performing Arts
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