Hi, I’m
Renee Rivera
Orange County,CA
Summary
Dynamic and creative marketing and event director with 15+ years of experience in strategic planning, program execution, and social event management. Recognized for unique styling and ability to curate effective content that drives sales, engagement, and creates memorable experiential activations. Specializes in creating immersive and engaging brand experiences that resonate with diverse audiences, ultimately elevating brand presence.
Overview
16
years of professional experience
Work History
DJM Capital Partners
Director of Marketing & Events
07.2022 - Current
Job overview
- Oversee marketing and experiential events team for lifestyle retail properties, ensuring cohesive strategy and execution across all initiatives
- Direct the organization of 100+ yearly events, collaborating across different teams for flawless implementation.
- Lead ideation, design, and execution of projects, managing budgets of over $600,000.
- Curated event decor, photo-ops, and entertainment that boosted attendance by 10%.
- Work closely with graphic design, PR and publications teams to ensure consistent brand messaging and media coverage for events across social media platforms and email campaigns.
BrandHustle Designs
Event Director | Freelance
04.2020 - Current
Job overview
- Full service design boutique comprised of various creative concepts, including; design, staging and styling, event management, on-site production, brand activations, and product launches
- Execute event story development, planning, and strategy formulation.
- Management of staff, vendors, budgets, schematics, and decor sourcing
- Ideation of event concepts, visuals, including playback presentations and design decks to showcase the overall event look and feel
- Curating events and experiences for brands such as Shades by Shan Cosmetics, The Mamberries Foundation, and Pacific Retail Properties
- Influencer collaborations with major brands such as; Tiktok, Michaels Craft Stores, Dollar Tree, and Revive Technologies
- Utilize various social media platforms to maintain relationships with brands and clients for increased sales and heightened product awareness.
Match Marketing Group - Diageo Brands
Event Manager
09.2018 - 04.2020
Job overview
- Lead the strategic evaluation of event sponsorship opportunities and experiential activations, including; Pebble Beach Food & Wine with5k attendees, Bottlerock, Outside Lands, Aftershock and Snowglobe Music Festivals with more than50k+ attendees at each
- Plan how Diageo brands will execute events on a large scale to drive awareness, brand loyalty and sales
- Defined program(s) scope, bringing cutting-edge innovative ideas, operations, processes, technologies, and platforms for the operational and strategic management of events
- Manage the lifecycle of all events from start to finish, including: space planning, brand position and placement, set and asset fabrication, décor styling, communication with vendors and event organizers
- Maintain accuracy and accountability of budgets, manage final billing and reconciliation, evaluate results against goals, deliver recap reports, and generate learnings for improvements
- Expert in Google Drive to track and share budget progress
- Reduced sponsorship budget by15% over the last fiscal year
- Work closely with cross-functional teams: creative services for signage, consumer giveaways, gifts, and swag
- Manage internal planning communication, creating clear guidelines for each event by leading weekly calls and meeting to update the client on the activation plan progress
- Procure permits, certificate of insurance, civic documents, and all other permits / paperwork required for events
- Ability to manage and supervise external agency partners onsite and work with internal teams to plan and facilitate events
- Add creative, instagram-able touches to captivate multigenerational audiences, driving innovative experiences
- Develop a playbook for executing events that can be used by onsite staff and event partners
MKTG Inc - Diageo Brands
Event Manager
02.2015 - 06.2018
Job overview
- Responsible for supporting the execution and production of large consumer events, including; San Francisco Giants, Oakland A’s sporting events with20k + in attendance, San Francisco Pride with30k in attendance, non-profit galas and Food & Wine Festivals with10k in attendance
- Skilled at event budget creation, implementation, expense tracking and management
- Effective client communication with ability to clearly present ideas, challenges, and solutions
- Cross collaboration with field marketing managers, brand teams, distributor representatives, and national operation stakeholders to manage all aspects of events
- Produced staff schedules, event run of show, brand focused playbooks, and brand standards with KPI goals
- Hosted quarterly speaker series training events for industry professionals and influencers for1k attendees
- Recruited, trained, mentored, and managed quality promotional staff for consumer facing event execution
- Managed all point of sale inventory for all event activity, utilizing Cheqroom software for asset management
Events by Renee Rivera - Entrepreneur
Creative Director
09.2008 - 09.2016
Job overview
- Effectively planned and executed corporate and social events such as meetings, conferences with15k onsite attendees, fundraisers and galas with1k attendees, private parties, large reception banquets, and weddings with500 + guests
- Performed site research and selection, contract review and negotiation, budget administration, rentals and designing services, guest hospitality, and RSVP tracking
- Created a master calendar and timeline of events that drives logistical details, ensuring all events meet client standards
- Accurately tracked events and projects utilizing Trello management software
- Secured and managed vendors such as transportation, accommodations, catering, photography, audio visual, and entertainment needs
- Produced creative event design concepts, and staging for world class, innovative events
Education
Las Positas College
AA from Interior Design
07.2013
Cal State East Bay
BS from Business Admin. & Marketing
05.2003
Skills
- Aesthetic Concept Creation
- Team Leadership
- Experiential Marketing
- Program Execution
- Innovative Content Creation
- Effective Collaborator
Timeline
Director of Marketing & Events
DJM Capital Partners
07.2022 - Current
Event Director | Freelance
BrandHustle Designs
04.2020 - Current
Event Manager
Match Marketing Group - Diageo Brands
09.2018 - 04.2020
Event Manager
MKTG Inc - Diageo Brands
02.2015 - 06.2018
Creative Director
Events by Renee Rivera - Entrepreneur
09.2008 - 09.2016
Las Positas College
AA from Interior Design
Cal State East Bay
BS from Business Admin. & Marketing
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