Renee Skoglund
Woodbury,MN
Summary
Dynamic Executive Director with a proven track record at Big Dreams LLC, excelling in financial management and community outreach. Achieved significant revenue growth while enhancing resident satisfaction. Expert in sales strategies and relationship building, driving successful initiatives that foster engagement and support for older adults.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Executive Director
Big Dreams LLC
01.2014 - Current
- Planned and executed engaging day trips, classes, and events for older adults.
- Provided gerontology consulting services to cities and organizations, enhancing community support.
Director of Sales and Marketing
Sunrise Senior Living
12.2024 - 06.2025
- As the Director of Sales, I have moved in 4-6 new residents per month, as well as connecting with approximately 30 business contacts per month, becoming the busiest Sunrise in the metro area.
- The reason for leaving is that another company is purchasing the community, and they have their own sales team.
Executive Director
New Perspective Highland Park
10.2023 - 02.2024
- Oversaw operations for 104 apartment senior community, including assisted living and memory care.
- Reviewed monthly financial statements for accuracy before presenting them for approval by the board of directors.
- Increased census and enhanced employee engagement and resident satisfaction metrics.
- Achieved $50,000 revenue growth while reducing expenses by $87,000 within one month.
- Facilitated independent move-ins for 15 residents over four months without sales director.
- Collaborated with leadership to lead community renovation efforts.
- Managed daily administrative tasks related to personnel files and payroll processing.
- Authored comprehensive reports detailing project progress for senior leadership review.
Executive Director
The Sanctuary at St Cloud
07.2020 - 11.2021
- Managed 137-apartment community, overseeing assisted living and memory care facilities.
- Achieved highest occupancy levels since inception, boosting employee engagement.
- Reduced turnover among resident assistants, culinary staff, and housekeeping by 80%, minimizing agency reliance.
- Decreased operational expenses by $37,000 while increasing monthly revenue by $40,000 in Elderly Waiver building.
Administrator
Benedictine Health Systems
01.2019 - 07.2020
- Elevated occupancy rate to 98% in 60-apartment community across IL, AL, and MC.
- Transformed financial performance from losses to profitability.
- Enhanced resident and employee satisfaction scores through strategic initiatives.
- Managed accounts receivable and accounts payable to optimize cash flow.
- Oversaw human resources functions, ensuring compliance and employee engagement.
- Coordinated activities and outreach efforts to improve community involvement.
- Directed sales and marketing strategies to boost visibility and attract residents.
- Supervised nursing operations to maintain high standards of care.
Sales Associate
Benedictine Northfield
01.2020 - 03.2020
- Supported Sales Director in pre-selling apartments for new development
Manager
HealthEast Care System
Saint Paul
01.1997 - 10.2013
- Transformed inpatient hospital program into a community-based initiative promoting active lifestyles and community engagement.
- Grew Passport membership to over 37,000 under effective leadership.
- Established City Passport in downtown Saint Paul, attracting 16,000 annual visits; launched HealthEast retiree program serving 1,500 retirees.
- Facilitated over $18 million in HealthEast service utilization by Passport members within six months; secured $50,000 in annual fundraising and sponsorships.
- Conducted strategic planning, budgeting, and fundraising activities while implementing community partnerships.
- Led marketing efforts through television and written content to enhance program visibility.
- Managed day-to-day operations and provided leadership for health initiatives.
- Oversaw HealthEast's Community Benefits Inventory; participated on Public Policy Committee and led Citizen HealthEast program.
Education
MA - Gerontology/Study of Aging (Public Policy, Management, & Social Aspects of Aging)
University of Northern Colorado
Greeley, CO01.1995
BA - Sociology
Drake University
Des Moines, IA01.1991
Skills
- Financial management
- Project management
- Regulatory compliance
- Sales strategies
- Fundraising expertise
- Community outreach
- Customer service
- Event coordination
- Relationship building
- Business development
Certification
- Minnesota Assisted Living Director License
- Certified Dementia Care Certificate, Alzheimer’s Association
Publications And Awards
- HealthEast Foundation Shining Star Award, 01/01/13
- Minnesota Hospital Association - Community Benefit Report, 01/01/12
- HealthEast Best Supporting Department, 01/01/12
- The Catalyst Institute Award for Innovation and Excellence, 01/01/05
- The Best Demonstrated Practice Award by Catalyst, 01/01/05
- Graduate Dean’s Citation for Excellence, 01/01/95
- Colorado Graduate Fellow, 01/01/94
References
References available upon request.
Timeline
Director of Sales and Marketing
Sunrise Senior Living
12.2024 - 06.2025
Executive Director
New Perspective Highland Park
10.2023 - 02.2024
Executive Director
The Sanctuary at St Cloud
07.2020 - 11.2021
Sales Associate
Benedictine Northfield
01.2020 - 03.2020
Administrator
Benedictine Health Systems
01.2019 - 07.2020
Executive Director
Big Dreams LLC
01.2014 - Current
Manager
HealthEast Care System
01.1997 - 10.2013
MA - Gerontology/Study of Aging (Public Policy, Management, & Social Aspects of Aging)
University of Northern Colorado
BA - Sociology
Drake University
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