Renee Vaughn
Chico,CA
Summary
Dynamic leader with a proven track record at Windchime of Chico, where I spearheaded sales and marketing strategies, achieving significant market expansion. Expert in sales coaching and partnership development, I excel in fostering teamwork and collaboration. My strategic approach resulted in surpassing sales quotas, leveraging my keen attention to detail and time management skills for optimal results. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated. Sophisticated Director of Sales and Marketing with background propelling company offerings and brand through focused strategies. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue.
Overview
7
7
years of professional experience
Work History
Director of Sales and Marketing
Windchime of Chico
01.2024 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all materials and touchpoints with customers.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Drove sales by developing multi-million dollar contract sales.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Communicated product quality and market comparisons by creating sales presentations.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Implemented systems and procedures to increase sales.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Organized promotional events and interacted with community to increase sales volume.
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Established new distribution channels, expanding the company''s reach into untapped markets.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels.
- Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
- Conducted market research to identify customer needs and preferences.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Sourced advertising opportunities to place adverts in press and social media.
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Conducted market research to identify potential areas of growth for future product development initiatives.
Director of Sales and Marketing
Pacifica Senior Living Oroville
04.2023 - 01.2024
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all materials and touchpoints with customers.
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Director of Business Development Operations
CalPro Pest Services
09.2021 - 04.2023
- Optimized operations efficiency by streamlining internal processes and implementing cost-saving measures.
- Improved customer satisfaction by developing tailored solutions that addressed unique client needs.
- Managed cross-functional teams, ensuring effective collaboration to achieve company goals.
- Consistently exceeded annual sales targets through diligent account management and strategic outreach efforts.
- Leveraged data-driven insights to make informed decisions that positively impacted bottom-line results.
- Developed strategic partnerships for increased revenue generation and expanded market presence.
- Enhanced overall business growth by identifying and pursuing new market opportunities.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
- Collaborated with sales and marketing departments to support client acquisition.
- Delivered compelling sales presentations that showcased the value of company products and services.
- Championed continuous improvement initiatives within the department, fostering a culture of innovation.
- Maximized revenue opportunities by upselling additional offerings to existing clients.
- Optimized email campaigns to increase open and click-through rates.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Director of Home Health Care Services
Freedom Home Health & Hospice
10.2017 - 04.2023
- Led a team of healthcare professionals, providing support and guidance to ensure optimal patient outcomes.
- Coordinated essential logistics such as transportation arrangements for patients requiring off-site medical appointments or other essential services.
- Collaborated with interdisciplinary teams to design comprehensive care plans tailored to individual patient needs.
- Implemented staff training initiatives, enhancing overall team performance and promoting professional development.
- Managed financial aspects of the business, including budgeting, forecasting, analysis, and cost control measures to optimize profitability.
- Enhanced patient satisfaction by implementing innovative home health care programs and services.
- Streamlined operations for improved efficiency, reducing overhead costs and increasing profitability.
- Established strong relationships with referral sources, resulting in increased business opportunities and growth.
- Ensured compliance with industry regulations and standards, maintaining accreditation status and mitigating risks.
- Achieved high levels of patient retention by consistently providing exceptional quality of care to clients.
- Developed and executed strategic plans to expand the reach of home health care services within the community.
- Developed partnerships with local hospitals and healthcare providers to facilitate smooth transitions between acute care settings into home health care services.
Education
Associate of Science - Communications
Solano College
Fairfield, CA05.2017
Associate of Science - Financial Services Marketing Operations
Heald Business College
Rancho Cordova, CA06.1991
Skills
- Sales Coaching
- Pricing strategy
- Sales Presentations
- Partnership Development
- Operating Procedures and Policies
- Direct Sales
- Time Management
- Attention to Detail
Timeline
Director of Sales and Marketing
Windchime of Chico
01.2024 - Current
Director of Sales and Marketing
Pacifica Senior Living Oroville
04.2023 - 01.2024
Director of Business Development Operations
CalPro Pest Services
09.2021 - 04.2023
Director of Home Health Care Services
Freedom Home Health & Hospice
10.2017 - 04.2023
Associate of Science - Communications
Solano College
Associate of Science - Financial Services Marketing Operations
Heald Business College