Renee Wagner
HUDSON,NH
Summary
Creative and highly educated marketing professional with career built on success in marketing and networking, advertising and product development and branding. Driven and dedicated and offering polished skills in communication, strategy and research. Successful in creating startup companies develop and launch.
Overview
19
19
years of professional experience
Work History
Marketing Project Manager
PC Connection
05.2022 - 05.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Analyzed data from previous and current marketing campaigns to improve future results.
- Collaborated with external creative agencies to produce and distribute marketing materials.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Partnered with graphics team to prepare, design, implement and measure success of campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Maintained high level of understanding of industry standards and trends.
- Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
- Planned and executed events and marketing programs, and producing qualified leads.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Created digital media kits for high profile projects.
- Created and provide marketing materials and production timelines for clients.
- Optimized community outreach by securing sponsorships brands.
- Increased efficiency and maximized savings by negotiating vendor contracts.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized email campaigns to increase open and click-through rates.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Media Marketing & Advertising Director
Wagner Productions, LLC
04.2019 - Current
- Achieved profitability goals by developing and implementing all commercial activities
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
- Orchestrated launch for new products to expand market share and generate revenue
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factor.
- Developed insights on marketing campaigns to assess performance against goals
- Worked with marketing teams to create, deploy and optimize effective campaigns for clients
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
- Increased Sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of products
- Planned and executed events and marketing programs, producing qualified leads
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading Industry partners.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Created printed marketing materials designed to drive campaigns.
- Met deadlines, exceeding expectations and effectively rolling out campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Developed insights on marketing campaigns to assess performance against goals.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Drove marketing efforts by orchestrating advertising campaigns.
- Increased profit margins through maximizing new product introductions.
Stay at Home Mom
Home
09.2013 - 09.2021
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Medical Affairs Administrative Assistant
DUSA Pharmaceutical, Inc
11.2008 - 09.2013
- Managed master calendar and scheduled appointments providers based on optimal patient loads and clinician availability
- Completed skilled administrative work to support all office staff and operational requirements
- Enhanced office efficiency by handling daily calls
- Documented patient medical information, case histories and insurance details to facilitate smooth appointments and payment processing
- Organized paperwork such as charts and reports for office and patient needs
- Received, recorded and addressed incoming and outgoing communication via telephone and email
- Developed and managed accurate and confidential patient records
- Provided educational documents and pamphlets to patients
- Organized patient files and streamlined operations to improve efficiency
- Facilitated organized record retrieval and access by maintaining filing system for both in-house and discharged residents
- Coordinated front office duties, including customer service, patient scheduling and billing
- Researched medical and legal issues to support ongoing cases regarding personal injury and workman's compensation
Buyer
General Dynamics
05.2005 - 09.2008
- Prepared in-depth reports regarding orders, sales and costs and distributed weekly to appropriate management staff
- Assisted in maintaining accurate inventory levels
- Negotiated pricing for materials and supplies from vendors to secure best value
- Maintained timely product deliveries by effectively communicating with vendors, merchants and distribution center
- Maintained detailed property lists to accurately promote properties and meet client needs.
- Managed scheduled meetings to maintain satisfaction of both buyers and sellers and facilitate smooth purchases
- Ensured that all clients looking to sell or buy were aware of current market conditions, legal requirements, pricing and mortgages
- Generated leads for sales and rental properties through cold calls and referrals
- Developed and maintained list of available properties suited to different needs and budgets for both commercial and industrial use
- Collaborated with mortgage companies to accurately determine loan and mortgage options for clients
- Monitored local residential property market to adjust sales tactics, prices and overall business effectiveness
- Negotiated prices, discount terms and transportation arrangements for merchandise
- Processed, reviewed and tracked replenishment orders.
Education
Associate of Science - Business Marketing & Small Business Managment
Nashua Community College
Nashua, NHSkills
Public and Media Relations
- Product development
- Strategic Planning
- Campaign management
- Brand development
- Market Analysis
- Marketing and advertising
- MS Office
- Relationship development
- Traditional media marketing
- Social media marketing
- Marketing media
- Digital media design
Accomplishments
- Supervised team & staff members.
Timeline
Marketing Project Manager
PC Connection
05.2022 - 05.2023
Media Marketing & Advertising Director
Wagner Productions, LLC
04.2019 - Current
Stay at Home Mom
Home
09.2013 - 09.2021
Medical Affairs Administrative Assistant
DUSA Pharmaceutical, Inc
11.2008 - 09.2013
Buyer
General Dynamics
05.2005 - 09.2008
Associate of Science - Business Marketing & Small Business Managment
Nashua Community College
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