RENEE YOON
West New York,NJ
Overview
4
4
years of professional experience
Work History
Manager, Social Media
We Are BMF
New York
01.2025 - Current
- Lead social media strategy, always-on management, and content execution for clients including Hard Rock Hotels, Ike's Love & Sandwiches, The St. Regis Bal Harbour Resort, and agency channels for We Are BMF, ensuring alignment with brand goals, campaign objectives, KPIs, and real-time performance insights.
- Serve as the primary client contact across all social initiatives, managing communication, approvals, reporting, and cross-functional collaboration with creative, strategy, paid media, and senior leadership teams.
- Manage monthly content calendars, copywriting, community management, UGC sourcing, and trend forecasting to drive audience growth and brand relevance across platforms.
- Lead influencer vetting, partnerships, and relationship management, including identifying talent, coordinating collaborations, and overseeing activation execution.
- Attend shoots and live events to manage influencers, provide on-site social coverage, and capture real-time content while supporting cross-agency social projects and campaign activations.
- Develop and present weekly and monthly analytics reports, campaign wrap reports, and post-event recaps covering performance metrics, paid media insights, competitive analysis, share of voice, content insights, and forward-looking recommendations.
- Hire, train, and manage direct reports (interns and junior team members), providing mentorship, performance oversight, and support for professional development and execution quality.
Community Manager
McCann World Group
New York
09.2023 - 01.2025
- Amplified Threads strategy by aligning content with active trends and campaign-specific moments to increase relevance and engagement.
- Developed social strategy and creative copy, including the “Priceless” tagline for Mastercard and Priceless, shaping channel voice and storytelling approach.
- Contributed to real-time social execution for major annual campaigns including the GRAMMYs (SZA), COPA America (Lionel Messi), SU2C (MLB), NYC Marathon, and Formula 1 (McLaren), translating cultural moments into platform-specific content.
- Managed always-on client communication and insights delivery, including trend mining for Gen Z engagement, platform POV presentations, client-facing newsletters, and launch strategy for @Priceless on TikTok and Pinterest.
Junior Community Manager
Edelman
New York
06.2022 - 09.2023
- Supported social media strategy for clients including Unilever (Dove, Dove Men+Care, Find Your Happy Place) and Lipton Teas and Infusions (Lipton, TAZO).
- Promoted from intern to full-time role, serving as Lead Community Manager across six social platforms.
- Launched @Dove on Threads and developed platform-specific tone of voice (TOV) for Dove and Dove Men+Care to engage Gen Z audiences.
- Drove +70K follower growth per @Dove channel while managing always-on client communication and community engagement.
- Delivered weekly and monthly performance and content analytics reports with insights and recommendations for optimization.
Media Planner
Ad-Zou Advertising Agency
Columbia, MO
01.2022 - 06.2022
- Client: Ripple Effects Media.
- Responsible for all media planning, using an integrated approach with all forms of media – paid/organic, traditional/digital.
- Created and implemented a $10K budget spend plan for the client to execute future CM and strategy.
- Developed media objectives and strategies, analyzing outlets and costs to develop media plan recommendations, including return on client investment.
- Partnered with the creative team to ensure the roles and best practices of media in today’s advertising environment were included in the client’s campaign.
Education
Bachelor of Journalism - Strategic Communications
University of Missouri
Missouri05.2022
Skills
- Employee Management
- Branded Content Management Paid Media
- Content Creation
- Client Management
- Reporting Tools: Sprinklr, Sprout, Hootsuite, Pulsar
- Social Media Community Management
- Influencer Marketing
- Analytics Reporting
- Crisis Management
- Google Suite Microsoft Office
Awards
Shorty Awards, Dove: Winner (Community Engagement)
Shorty Awards, Mastercard's Stand Up to Cancer Campaign 2024: Winner (TikTok, Corporate-Community), Gold (Documentary Short), Silver Honor (Community Engagement)
Timeline
Manager, Social Media
We Are BMF
01.2025 - Current
Community Manager
McCann World Group
09.2023 - 01.2025
Junior Community Manager
Edelman
06.2022 - 09.2023
Media Planner
Ad-Zou Advertising Agency
01.2022 - 06.2022
Bachelor of Journalism - Strategic Communications
University of Missouri