Renisha Bishop
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 12 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
12
12
years of professional experience
Work History
Communications Manager
MDHHS Office of Equity and Minority Health
Detroit, MI
02.2023 - Current
- Developed targeted communications strategies to empower marginalized communities and drive engagement with health equity initiatives, enhancing participation and impact.
- Revitalized the office's brand visibility through a comprehensive rebranding effort, including website and promotional material redesign, resulting in increased recognition and resonance with stakeholders.
- Pioneered the innovative REDI GOV delivery channel, streamlining communication processes and fostering collaboration among internal and external stakeholders, improving operational efficiency.
- Produced compelling annual reports, internal newsletters, and director letters to showcase the office's achievements and impact, promoting transparency and accountability.
- Implemented streamlined processes for cross-functional teams, optimizing program delivery and enhancing operational efficiency to improve productivity.
- Generated significant media coverage through strategic press releases, effectively communicating the office's initiatives to external audiences, increasing influence and reach.
- Led narrative change and social media training initiatives, equipping teams with skills to leverage digital platforms for advocacy and engagement.
- Crafted compelling messaging for 12 health equity councils, enabling effective communication of their missions and driving awareness and support for their initiatives.
Founder and Lead Strategist
Creative Intuition Digital Marketing Co
01.2012 - Current
- Founder and Lead Strategist at Creative Intuition, a Black Women-owned and led digital marketing agency focused on reshaping narratives, movements, and culture for impactful change. Specializes in strategic communications, marketing, and branding to amplify voices and advance missions of community-centered businesses and nonprofits. Empowers clients through comprehensive marketing strategies, content marketing initiatives, and relationship-building with industry partners. Dedicated to driving meaningful connections and inspiring change through the power of storytelling.
Interim Communications Director
State Voices
Detroit, MI
08.2022 - 02.2023
- Spearheaded targeted campaigns to address communication gaps among Black and Brown communities regarding critical ballot initiatives, particularly focusing on abortion rights in Michigan.
- Led the creation, design, and execution of comprehensive communication strategies, including streamlining post-election communications and producing engaging content such as videos, paid ads, and social media posts.
- Crafted compelling branding and messaging strategies for a C4 ballot initiative campaign, utilizing various channels such as earned media, paid advertisements, billboards, email newsletters, and SMS text messaging to amplify our message and mobilize support.
- Generated significant press coverage for the agency, its membership, and co-executive directors, securing placement of op-eds in prestigious national publications like Ms. Magazine and arranging interviews and speeches with prominent radio/podcast syndicates.
- Played a pivotal role in securing abortion rights in Michigan, showcasing the tangible impact of our communication efforts on crucial social issues.
- Maintained detailed program documentation and utilized project management software to track deliverables, milestones, and budgets, ensuring efficient project execution.
Project Manager
Apple
Detroit, MI
08.2021 - 08.2022
- Spearheaded the establishment of Apple's inaugural Developer Academy in North America as part of their Racial Equity Justice Initiative, facilitating the connection of over 200 Detroit residents with esteemed mentors and resources to propel their careers as iOS app developers.
- Conducted thorough interviews with 40 applicants, meticulously selecting 10 individuals who demonstrated exceptional potential and alignment with the program's objectives.
- Designed and implemented innovative business, branding, and marketing courses for a daily cohort of 200 students, fostering challenge-based learning environments to cultivate their skills in iOS app development.
- Presented a compelling session on Diversity, Equity, Inclusion, and Tech at Apple's International Professional Learning Week conference, influencing global audiences with insights and strategies for creating inclusive workspaces.
- Provided personalized business mentorship to individuals, offering valuable guidance and support to navigate challenges and capitalize on opportunities in their professional journeys.
- Offered ongoing consultation on diversity, equity, and inclusion to executive leadership, championing initiatives to foster safe and inclusive work environments that empower diverse voices and perspectives.
Program Manager
Michigan Coalition To End Domestic and Sexual Viol
Detroit, MI
04.2019 - 08.2021
- Spearheaded initiatives addressing critical needs in the Detroit community, impacting the well-being of over 1000 domestic violence shelter residents and 1500 sexual assault victims annually, resulting in a 20% improvement in resident comfort and well-being.
- Led the development and delivery of comprehensive training programs on sexual and domestic violence prevention on behalf of the State of Michigan, utilizing an anti-oppressive and intersectional framework to drive impactful community engagement and awareness.
- Fostered reconciliation and built strategic relationships among advocates of color, survivors of color, grassroots agencies, law enforcement, and governmental stakeholders, resulting in improved support and services for survivors in the metro area.
- Provided training, technical assistance, and capacity building to grassroots agencies, community members, and law enforcement, ensuring stakeholders were equipped with necessary tools and resources to effectively support survivors.
- Implemented initiatives leading to a significant increase in hotline calls, gaining international recognition through an earned media strategy.
- Designed and executed the Connecting The Dots CDC programming in Detroit in collaboration with over 200 partner organizations, advancing equity, inclusion, and support for survivors and advocates alike within the coalition and beyond.
Youth Services Coordinator
Alternatives for Girls
Detroit, MI
05.2018 - 04.2019
- Established and ran successful programs focused on maximizing health and safety of youth from marginalized backgrounds.
- Provided direct service and support by handling referrals for advocacy issues or resolving complaints.
- Provided one-on-one guidance counseling on broad range of behavioral, emotional and psychological issues, including self-harm, eating disorders, parent-child relationships, identity issues, anxiety and mental health topics.
- Managed Growing Young Detroit's Talent Work Readiness program during the summer overseeing and managing 60 youth through workforce development program
Youth Specialist
DETROIT BEHAVIORAL INSTITUTE
Detroit, MI
09.2017 - 12.2018
- Developed and implemented skill-building activities focused on personal development and the arts.
- Arranged and facilitated support groups, life skills education programs and supportive counseling for survivors by coordinating appropriate trained and license service providers.
- Advocated for at-risk youth to improve daily environments and long-term prospects.
- Practiced cognitive behavioral therapy, motivational enhancement and structural family therapy in individual and group settings.
Social Media Director
ONLY BELIEVE FOUNDATION
Los Angeles, CA
09.2015 - 08.2016
- Developed and managed online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages.
- Achieved a strong, visible social media presence and develop concepts with viral potential.
- Developed weekly content for blogs and social media.
- Assisted with planning events and running programs.
- Co-created Moguls-In-The-Making entrepreneurship program.
- Created “Letters From The Heart” program volunteers write encouraging letters to victims of domestic violence.
- Designed social media content and flyers.
- Created strategic plan for multiple platform operations to maximize reach and effectiveness of implemented content.
Education
Bachelor of Arts - Interdisciplinary Studies
The University Of Michigan
Ann Arbor, MI05.2017
Master of Science - Digital Marketing
Full Sail University
Winter Park, FLSkills
- Program management
- Strategic networking
- Messaging and speechwriting
- Community relations management
- Graphic and Media Design
- Market research proficiency
- Report generation
- Brand development and awareness
- Social media management
- Presentation development
- Outreach
- Public Relations
Timeline
Communications Manager
MDHHS Office of Equity and Minority Health
02.2023 - Current
Interim Communications Director
State Voices
08.2022 - 02.2023
Project Manager
Apple
08.2021 - 08.2022
Program Manager
Michigan Coalition To End Domestic and Sexual Viol
04.2019 - 08.2021
Youth Services Coordinator
Alternatives for Girls
05.2018 - 04.2019
Youth Specialist
DETROIT BEHAVIORAL INSTITUTE
09.2017 - 12.2018
Social Media Director
ONLY BELIEVE FOUNDATION
09.2015 - 08.2016
Founder and Lead Strategist
Creative Intuition Digital Marketing Co
01.2012 - Current
Bachelor of Arts - Interdisciplinary Studies
The University Of Michigan
Master of Science - Digital Marketing
Full Sail University
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