AWS (Athena, Glue)
Brandon Marks
Dallas–Fort Worth Metroplex
Summary
Data & Analytics leader with over 10+ of experience operating at the intersection of data, technology, and business strategy, bringing a rare breadth of expertise across web and app analytics, CRM, customer analytics, MarTech, and AdTech. Proven leader in building scalable data pipelines, modernizing analytics workflows, and enabling AI-enhanced processes that accelerate insight delivery. Recognized for translating business strategy into technical solutions that drive growth, improve decision-making, and deliver measurable business impact.
Overview
12
12
years of professional experience
12
12
Certificate
Work History
Senior Manager, Business Intelligence
VML MAP
06.2025 - Current
- Lead a team of analysts and data engineers building end-to-end data pipelines, from ingestion and transformation through visualization and automated reporting.
- Expanded team capabilities and delivery speed by leading AI adoption.
- Support business development through project estimates, staffing plans, and resource allocation.
- Streamlined dashboard development workflows by integrating GitHub with Power BI, strengthening version control, collaboration, and deployment consistency.
- Partner with cross-functional stakeholders to standardize data definitions, naming conventions, and schema structures, improving data quality and interoperability across systems.
Manager, Business Intelligence
VML MAP
01.2024 - 06.2025
- Managed a team of analysts and ensured accurate, timely delivery of reporting and analytics solutions for client business needs.
- Collaborated with client, internal, and external stakeholders to define requirements, scope projects, and develop actionable project plans.
- Built and maintained AWS-based ETL pipelines, enhancing data quality and supporting large-scale database and technology migrations.
- Enabled self-service analytics by consolidating fragmented reporting into a cohesive dashboard suite in Power BI and Looker Studio.
- Expanded analytics capabilities by ingesting and integrating external datasets including GA4, BigQuery, and Bl.ink.
Senior Analyst, Business Intelligence
VML MAP
06.2021 - 01.2024
- Automated aggregation of email performance and attribution data in Salesforce Marketing Cloud, reducing manual effort and improving reporting accuracy.
- Designed a reporting and measurement framework that cut reporting timelines from one month to three days.
- Collaborated with internal teams to design, implement, and evaluate A/B tests, translating findings into actionable insights.
- Built Tableau and Looker Studio dashboards to enable self-service reporting and deliver data-driven insights client presentations, and new business pitches.
Media Data Scientist
OnePlus
12.2020 - 06.2021
- Directed integrated marketing strategy and cross-discipline planning for major device launches in North America.
- Elevated campaign performance through advanced analytics and optimization, driving 400%+ ROI in influencer campaigns, launching the first female-targeted campaign with 1,050% ROI, and improving paid media efficiency by 50%.
- Strengthened insight and analytical capabilities by introducing new research and data tools across marketing functions in support of high-impact collaborations with Tencent, Disney, and other entertainment leaders.
Digital Analyst
The Richards Group (Quadratic)
07.2017 - 12.2020
- Implemented, maintained, and evolved Adobe and Google Analytics implementations using DTM, GTM, and Tealium.
- Ideated and created audience segments for personalization and optimization using Adobe Audience Manager.
- Executed A/B testing with Adobe Target and delivered data-driven insights to client stakeholders.
Business Analyst
Q1Media
08.2016 - 05.2017
- Built executive dashboards to track ROI using Tableau and Salesforce.
- Worked with development teams and project stakeholders to gather requirements and write acceptance criteria.
- Used Python to develop automated testing suites for end-of-iteration testing.
- Reduced the average open-to-close time of technical support cases by 50%.
Yield Operations Analyst
Q1Media
06.2014 - 07.2016
- Built 80+ Tableau dashboards delivering actionable insights into acquisition, retention, margins, and supply-and-demand dynamics within real-time bidding platforms.
- Assisted with price optimization of over 3,500 sites, generating an additional $1M in annual revenue.
- Optimized 100+ campaigns and monitored at-risk revenue using Fraudlogix, AppNexus IQ, and White Ops.
Skills
Leadership & Strategy:
- Analytics Strategy & Roadmapping
- Team Leadership & Mentorship
- Cross-Functional Stakeholder Management
- Business Development & Resource Planning
- Data Governance & Standardization
- AI Adoption & Workflow Integration
Analytics & Data Capabilities:
- ETL / ELT Design
- Data Modeling
- Data Quality Assurance
- Web & App
- CRM & Customer Analytics
- Marketing & Advertising Analytics
- A/B Testing
- Dashboard Design & Performance Optimization
Programming:
- Python
- JavaScript
- SQL
Software
GCP (BigQuery)
Salesforce Marketing Cloud
Power BI
Tableau
Looker Studio
Google Analytics (GA4, Firebase)
Adobe Analytics
Adobe Experience Platform
Adobe Target
Google Tag Manager
Tealium
GitHub
JIRA
Education
Bachelor of Science - Actuarial Science
The University of Texas At Austin
Austin, TX05-2015
Certification
Wharton School of Business:
- Accounting Analytics, Customer Analytics, Operations Analytics,
People Analytics
Business Intelligence & Visualization:
- Microsoft Power BI (Data Modeling, ETL, Analysis & Visualization)
- Tableau Desktop Qualified Associate
Digital Analytics & Measurement:
- Google Analytics Certification (GA4, Active 2024–2026)
- Adobe Certified Expert – Adobe Analytics Business Practitioner
- Tealium iQ (Basic, Advanced, Technical)