Bruce Crain

• Created entire Sales Playbook including strategy, targeting, prospecting, all initial talk tracks / value proposition, sales tech stack, reseller partner identification & recruitment
• Closed ~$650k in AI SaaS license sales into US-based Manufacturers
• Helped to secure 2 rounds of funding ($600k & $1.4 million)

• Sold $280k software development contract DURING COVID to Xylem Inc
• Discovered & hired GOLGIX technical founder and established incubation Partnership and created “Data as a Service” practice resulting in new annual revenue stream of $635k

• Tactically determined that a direct sales model was not scalable so strategically repackaged core technology as an integrated solution resulting in a $1.1 million company sale.

• Agile Archives provided Reseller or fractional CSO services to 6 Archiving Solutions companies resulting in over 400 sales to Corporations & Organizations. Examples of success that I delivered as fractional CSO or independent reseller include:

PageFreezer - 83% revenue growth into green-field Financial Industry market.

MobileGuard - Managed a 3-person Sales Team during Smarsh acquisition transition without losing a single team member.

Reed Technology (div of LexisNexis) - Organized lead-gen execution at 5 large Industry conferences generating +2500 leads and implemented HubSpot Inbound marketing solution resulting in ~670+ additional inbound leads resulting in $843k in sales in 12 months.

Smarsh Inc. - Led integration of "Perpetually" SaaS website & social media archiving solution into National Sales & Marketing Team including training on value proposition and “sales playbook” creation.

Hanzo Archives Ltd. - Drove revenue from $0 to $1.2 million in new SaaS sales with Fortune 500 companies including Coca-Cola, The Capital Group, Wells Fargo, MFS, United Health Care, Abbott Labs, Allianz, and PIMCO.

• Created ~$5 million pipeline in “green field territory” with major software publishers including Symantec, McAfee, PGP, ALLDATA and Embarcadero Technologies
• Developed partnership with Deloitte Consulting resulting in3 lead generation events with Deloitte which produced27 active sales cycles
• Negotiated multi-year service contracts valued at $2.2 million and oversaw five account managers

• Targeted and established strategic alliances/partnerships with companies including EMC, Oracle, and Computer Associates resulting in $3.5 million pipeline & $1.2 million closed in ~18 months
• Created “President of the Patch” channel sales program and engagement model that increased efficiency and effectiveness of the direct & channel sales Teams
• Utilized “President of the Patch” engagement model to sell through IBM channel partners

• Created the first tech-sales support department resulting in $0 to ~$3.8 million in new sales over3 years
• Successfully managed and grew the Intuit, First Interstate Bank, Bank of the West, and Bank of America accounts (BofA account was a $10 million annual value)
• Integrion Financial Network Team Director. Led a12-person account management team in charge of technology deliverables, contract renewals, new logo sales, and multi-party customer contracts including VISA, Comerica, Wells Fargo, US Bank, and Washington Mutual