Kendra Hall
Summary
Marketing Director with 30+ years of experience and keen insight into digital marketing campaigns, print and email campaigns, social media engagement, brand management, and public relations. Expertise in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Proven ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Successfully managed teams to achieve aggressive goals, delivering exceptional content and collateral based on established and innovative strategies. Skilled in working under pressure and adapting to new situations, utilizing consistent and organized practices to best enhance the organizational brand.
Overview
30
30
years of professional experience
5
5
Certification
Work History
Director of Marketing
Continuud
05.2017 - 06.2023
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Managed annual marketing budget in excess of $1M.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed metrics and measured success in order to further penetrate marketplace.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Created and managed marketing budget, ensuring maximized ROI.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created content, innovative strategies, and promotional materials to drive engagement and conversions.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Built strong relationships with industry professionals.
Owner, Marketer, and Graphic Designer
HallWorks Marketing
06.2010 - 12.2020
- Sports World, my previous employer, became my first contracted client.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Marketing specialist, graphic designer, website designer
- School enrollment campaign manager (traditional and digital marketing).
Marketing Associate
Sports World, Inc.
10.2008 - 06.2010
- Assisted President, Vice President and Regional Managers and former professional athletes with marketing projects including designing and developing materials to drive fundraising.
Seasonal Live Animal Instructor
Indianapolis Zoo
02.2007 - 05.2008
- Conducted Distance Learning programs to classes throughout the US using live animals
- Gave live informational presentations at the zoo on various animal/nature related topics
Marketing Specialist / Private Client Banker
Chase Bank (Bank One, Indiana, NA)
05.1993 - 09.1998
- Worked with a team of 5 in the Marketing Department to build and manage banking relationships to retain customers
- Rewrote various form letters and edited department newsletter
Education
Bachelor of Arts - Communications/Broadcast Journalism
Purdue University
West Lafayette, IndianaSkills
- Product Marketing
- Content Strategy
- Marketing Analytics
- Creative Direction
- Email Marketing
- Strategic Planning
- Copywriting
- Team Leadership
- Digital Marketing
- Budget Management
- Multicultural Marketing
- Brand Management
- Social Media Management
- Strategic Marketing
- Cost Management
- Administering Social Media Accounts
- Stakeholder Relations
- New Product Development
- Promotional Campaigns
- Campaign Planning
- Time Management
- Graphic Design
- Project Management
- Market Analysis
- Staff Management
- Operations Management
- B2B Marketing
- Social Media Strategy
- Market Trend Analysis
- Press Releases
- Marketing and Advertising
- Direct Marketing
- Sales Goals
Accomplishments
- Achieved an over 1000% increase in infectious diseases testing for the State of Indiana by introducing and implementing a digital platform created by my employer for community members to schedule their own testing appointments
- Collaborated with State government officials and local health departments leaders in the development of the Get Tested campaigns.
- Supervised team of 8 staff members.
- Used Zoho, Asana, Slack, Google Ads, Meta Ads manager, Monday.com, Airtable, Canva, and Bannerbear to develop inventory tracking spreadsheets.
Certification
Google Ads Certified
Google Analytics Certified
AI-Powered Performance Ads Certification
Campaign manager 360 Certification
HIPAA Certified
Timeline
Director of Marketing
Continuud
05.2017 - 06.2023
Owner, Marketer, and Graphic Designer
HallWorks Marketing
06.2010 - 12.2020
Marketing Associate
Sports World, Inc.
10.2008 - 06.2010
Seasonal Live Animal Instructor
Indianapolis Zoo
02.2007 - 05.2008
Marketing Specialist / Private Client Banker
Chase Bank (Bank One, Indiana, NA)
05.1993 - 09.1998
Bachelor of Arts - Communications/Broadcast Journalism
Purdue University
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