Blaire Massaroni

Develop and execute client engagement strategies while balancing account management, pipeline maintenance, and new business development. Collaborate with founders and C-level executives to align staffing solutions with business goals and oversee accounts from onboarding to support. Focus on process improvement, expansion, and ensuring customer success through tailored solutions.

• Cultivate client relationships by serving as consultative advisor, conducting detailed discovery to understand business and project objectives.
• Manage accounts from contracting and onboarding to ongoing support and project monitoring, focusing on process improvement and expansion to ensure customer success.
• Cultivate client relationships by serving as a consultative advisor, conducting detailed discovery to understand business and project objectives.
• Apply staffing and A.Team Platform expertise to deliver custom solutions, adapting processes to client needs for growth and renewals.
• Ensure successful onboarding and continuous support throughout entire client lifecycle.
• Utilize HubSpot, LinkedIn Sales Navigator, and other tools for data-driven prioritization, forecasting, and enhancing product utilization.
• Track and monitor client and prospect activity and engagement with A.Team platform to identify gaps and opportunities for further engagement, upselling, and addressing any issues.
• Maintain pulse on impact of A.Team solutions by continuously aligning client objectives with our services, ensuring that every engagement was tracked and documented for case studies, leading to clear ROI demonstrations and client success stories.
• Spearheaded 2-week discovery sprint with 40% success rate in opening new accounts and expanding existing ones, and improved contract execution by streamlining workflows.

Led management of key accounts, coaching teams, and expanding sales infrastructure to achieve business goals.

• Managed key accounts with focus on nurturing, retaining, and growing customer relationships, resulting in $5.8 million in ARR with 24% conversion rate.
• Collaborated with leadership to develop strategic account plans, ensuring alignment of sales activities with broader business goals.
• Spearheaded account plan templates and QBRs with clients to drive expansion opportunities and foster long-term partnerships.
• Led sales enablement tech training and implementation, driving change management, client engagement, and optimized sales outcomes.

Coaching success, team performance metrics, individual achievements, and sustained business growth through effective leadership and collaboration.

• Coached new hires with 100% promotion rate to the "Gold Team",
  contributing to team performance 25% above average.
• Maintained and grew existing book of business, outpacing peers by 19%.
• Facilitated change management through onboarding and training of teams on new sales tools and processes, driving performance improvements and sales efficiency.

Exceptional performance metrics and process optimization.

• Achieved 95th percentile in new business starts, consistently closing large-scale
  contracts and exceeding senior account executives in performance.
• Managed and expanded existing accounts, leveraging strategic planning to drive
  growth and client retention.
• Demonstrated expertise in closing high-value deals by applying solution-oriented
  approaches to meet complex client needs.
• Drove efficiency through implementation of new sales processes, ensuring successful adoption and execution of new tools and strategies.

Success in talent sourcing and process optimization.

• Sourced and contacted qualified executive tax candidates using LinkedIn Recruiter and other tools.
• Developed deep expertise in LinkedIn products, leading internal training sessions to enhance recruiter efficiency and engagement.
• Contributed to team training and process optimization, driving effective use of LinkedIn Sales Solutions.
• Improved response rates by 30% through analysis of InMail and email responses
  and creation of content and InMail sequences.

B2B client acquisition and account management.

• Developed and acquired new B2B clients, communicating with CXOs and other decision-makers.
• Closed company's largest account, Visit Phoenix, and managed key accounts; responsible for 1/3 of company assets.
• Created tailored presentations and demonstrations aligned with customer goals, enhancing onboarding and engagement success.
• Guided users through implementation of Cooperatize's SaaS platform, ensuring seamless integration and effective use of technology to achieve business goals.
• Acted as sole point of contact for all client inquiries, providing dedicated support and overseeing platform and product optimization efforts.
• Applied in-depth knowledge of clients' needs and goals to show how Cooperatize's SaaS solution could drive their business goals and deliver added value.

Experienced coach delivering exceptional service with tailored plans based on training and education. Recognized for success in sales and service.

• Utilized marketing, competitive sales markers, and exemplary service to grow and maintain a successful business.
• Accepted into President's Club 2016 - Crunch.
• Developed and executed comprehensive sales and renewal strategy for each client.
• Utilized experience from 3,000+ training hours and education-based expertise to create individualized, results-driven plans.